Architecture Audience in United States
Architecture has an estimated audience of 72,216,179 people in United States. 58.1% are female, 41.9% are male, average age 43.0. Top regions: California, Texas, Florida.
The average Architecture fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Architecture audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Architecture fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 43.0 |
| Estimated audience size | 72,216,179 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 11,442,633 | 1.44× |
| Texas | 8,357,098 | 1.35× |
| Florida | 5,643,787 | 1.15× |
| New York | 5,629,546 | 1.4× |
| Illinois | 2,546,187 | 1.06× |
| Georgia | 2,496,326 | 1.12× |
| Pennsylvania | 2,379,684 | 0.98× |
| North Carolina | 2,200,554 | 1.01× |
| New Jersey | 2,135,000 | 1.16× |
| Virginia | 2,081,901 | 1.18× |
| Ohio | 1,998,028 | 0.9× |
| Michigan | 1,897,850 | 1.01× |
| Washington | 1,883,499 | 1.3× |
| Arizona | 1,767,312 | 1.2× |
| Massachusetts | 1,663,969 | 1.17× |
| Maryland | 1,484,589 | 1.2× |
| Tennessee | 1,288,409 | 0.89× |
| Colorado | 1,244,738 | 1.09× |
| Indiana | 1,144,055 | 0.87× |
| Missouri | 1,130,910 | 0.97× |
| Oregon | 971,253 | 1.17× |
| Wisconsin | 970,594 | 0.89× |
| Minnesota | 969,563 | 0.94× |
| South Carolina | 928,757 | 0.85× |
| Alabama | 907,259 | 0.9× |
| Louisiana | 897,011 | 0.96× |
| Connecticut | 768,452 | 1.06× |
| Oklahoma | 721,639 | 0.9× |
| Nevada | 715,567 | 1.02× |
| Utah | 714,075 | 1.1× |
| Kentucky | 678,114 | 0.75× |
| Kansas | 571,082 | 1× |
| Arkansas | 543,269 | 0.91× |
| Iowa | 518,852 | 0.87× |
| Mississippi | 504,677 | 0.85× |
| Idaho | 360,962 | 1× |
| New Mexico | 341,089 | 0.94× |
| Nebraska | 334,622 | 0.92× |
| Hawaii | 329,517 | 1.06× |
| Washington, District of Columbia | 259,791 | 1.2× |
| Maine | 255,251 | 0.99× |
| New Hampshire | 252,607 | 0.89× |
| Rhode Island | 227,818 | 0.99× |
| West Virginia | 224,314 | 0.67× |
| Alaska | 185,402 | 1.2× |
| Delaware | 162,592 | 0.82× |
| Montana | 156,495 | 0.78× |
| South Dakota | 120,409 | 0.72× |
| North Dakota | 111,639 | 0.75× |
| Vermont | 103,084 | 0.81× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.42 |
| DIY Mentality | THRILL | 1.34 |
| Sustainability | BALANCE | 1.33 |
| Extroversion | THRILL | 1.33 |
| Luxury Orientation | PREMIUM | 1.22 |
| LGBTQ+ Identity | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Brazil | 5.3% |
| Italy | 5.1% |
See Architecture audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
How to read this data
Audience size is the estimated number of people in United States who actively search for Architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.