Rascasse Audience Intelligence

Medicine Audience in United States

A data profile of the people who buy, follow and care about Medicine in United States — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 89,907,855 people in United States.

#4among Field of study in United States#82among Topic in United States#9in Business & Career

The average Medicine fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nancy Mace, LabCorp, Savannah Guthrie, with strongest over-indexing on Nancy Mace (2.51× the country average).

Demographically, the Medicine audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Medicine fan in United States is more female, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Nancy Mace.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medicine profile in United States.

Audience size
89.9M
in United States
Gender
60.5%♀
39.5% male
Age
43.0
average years
Country rank
#103
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medicine fans

60.5% are female, 39.5% are male, average age 43.0.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Medicine audience in United States
MetricValue
Female60.5%
Male39.5%
Average age43.0
Estimated audience size89,907,855
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Medicine audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4923%
50+30%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Medicine audience comes from United States.

Worldwide audience distribution share by country for Medicine
CountryShare
United States21.1%
Brazil5.0%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medicine audience in United States is strongest.

Fig. 05

Top regions by affinity

Medicine fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~1M1.42×
02Alabama~1.5M1.35×
03Louisiana~1.5M1.28×
04Georgia~3.5M1.24×
05Maryland~2M1.18×
06Kentucky~1.5M1.18×
07South Carolina~1.5M1.15×
08Ohio~3M1.12×
09North Carolina~3M1.12×
10Illinois~3.5M1.09×
11Texas~8.5M1.08×
12Tennessee~2M1.07×
13Arkansas~800K1.07×
14West Virginia~400K1.07×
15Washington, District of Columbia~300K1.07×
16Virginia~2.5M1.06×
17California~10M1.05×
18Florida~6.5M1.05×
19New Jersey~2.5M1.03×
20Missouri~1.5M1.03×
21Arizona~2M1.02×
22Massachusetts~2M1.02×
23Indiana~1.5M1.02×
24New York~5M1.01×
25Pennsylvania~3M1.01×
26Michigan~2.5M1.01×
27Connecticut~900K1.00×
28Hawaii~400K1.00×
29Washington~2M0.97×
30Alaska~200K0.96×
31Oklahoma~900K0.95×
32Delaware~200K0.94×
33Oregon~1M0.93×
34Nebraska~400K0.93×
35Nevada~800K0.92×
36Kansas~600K0.91×
37Maine~300K0.91×
38Colorado~1.5M0.90×
39Utah~700K0.89×
40Iowa~700K0.89×
41North Dakota~200K0.89×
42Rhode Island~300K0.88×
43New Mexico~400K0.87×
44Idaho~400K0.87×
45South Dakota~200K0.87×
46New Hampshire~300K0.84×
47Wisconsin~1M0.83×
48Minnesota~1M0.83×
49Montana~200K0.83×
50Vermont~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Medicine, United States
0.83×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medicine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medicine audience
#·InterestCategoryAffinity×
01Google ImagesInternet & Social Media2.64×
02Nancy MacePolitics & Society2.51×
03LabCorpHealth2.51×
04Bob Evans (musician)Music & Radio2.22×
05Love's Travel Stops & Country StoresShopping2.17×
06Savannah GuthrieMovies & TV2.14×
07Google NewsNews2.09×
08Ana de ArmasMovies & TV2.06×
09BeyinHealth1.92×
10Western music (North America)Music & Radio1.88×
11Arthritis awarenessHealth1.85×
12Medicare (United States)Health1.84×
13Homo sapiensKids & Family1.83×
14Old agePolitics & Society1.81×
15Creator deityPolitics & Society1.79×
16Google CalendarInternet & Social Media1.72×
17Retirement communityKids & Family1.72×
18WordKids & Family1.71×
19MinuteKids & Family1.69×
20RetirementBusiness & Career1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medicine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medicine audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.12×
MindfulnessBALANCE1.06×
Pet OwnershipJOY1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medicine audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.72×
Risk AppetiteTHRILL0.75×
Urban LifestyleOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medicine have in United States?

Medicine has an estimated audience of 89,907,855 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Medicine fans?

60.5% of Medicine fans are female, 39.5% are male, with an average age of 43.0 years.

03

Which brands do Medicine fans like most?

Medicine fans show strongest brand affinity for Nancy Mace (2.51×), LabCorp (2.51×), and Savannah Guthrie (2.14×) over the country average.

04

Where do Medicine fans live in United States?

Medicine fans in United States are most concentrated in California (reach ~10M), Texas (reach ~8.5M), and Florida (reach ~6.5M). These three regions account for the largest share of the active audience.

05

What other brands do Medicine fans also like?

Beyond Medicine itself, the audience over-indexes on LabCorp (2.51×), Savannah Guthrie (2.14×), Google News (2.09×), and Homo sapiens (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Medicine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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