Medicine Audience in United States

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Medicine has an estimated audience of 89,907,855 people in United States. 60.5% are female, 39.5% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: LabCorp, Google News, Savannah Guthrie, Homo sapiens, Old age.

The average Medicine fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include LabCorp, Google News, Savannah Guthrie, with strongest over-indexing on LabCorp (2.51× the country average). Demographically, the Medicine audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Medicine fans

Demographic split for Medicine audience in United States
MetricValue
Female60.5%
Male39.5%
Average age43.0
Estimated audience size89,907,855

Audience persona

The typical Medicine fan in United States is more female, around 43.0 years old, with strong Extroversion tendencies and a notable affinity for LabCorp.

Top regions in United States

Top regions ranked by reach for Medicine in United States
RegionReachAffinity
California10,490,5861.06×
Texas8,669,9731.12×
Florida6,869,4381.13×
New York5,458,0001.09×
Georgia3,552,0201.28×
Illinois3,437,1891.15×
North Carolina3,108,6641.15×
Pennsylvania3,025,8321×
Ohio2,918,9881.05×
New Jersey2,412,4701.06×
Michigan2,371,9991.01×
Virginia2,324,4471.06×
Tennessee1,979,3031.1×
Arizona1,968,2221.07×
Massachusetts1,942,4091.1×
Washington1,850,7191.03×
Maryland1,840,1221.19×
Alabama1,748,6411.39×
Indiana1,649,7501×
Missouri1,576,5661.09×
South Carolina1,567,0641.16×
Louisiana1,477,3711.27×
Colorado1,343,2010.95×
Kentucky1,279,8791.14×
Wisconsin1,127,0870.83×
Minnesota1,094,2800.85×
Mississippi1,020,5971.38×
Oregon1,001,6910.97×
Oklahoma964,4770.97×
Connecticut940,7491.04×
Nevada811,2420.93×
Arkansas734,8900.99×
Utah707,9050.88×
Iowa641,8580.87×
Kansas602,9250.85×
West Virginia426,8921.02×
Nebraska408,5960.91×
Hawaii377,1020.98×
Idaho372,0990.83×
New Mexico359,7180.8×
Washington, District of Columbia301,7471.12×
New Hampshire293,0370.83×
Maine275,2690.85×
Rhode Island249,7970.87×
Delaware226,6500.91×
Montana187,9970.75×
Alaska176,4200.92×
South Dakota159,9220.77×
North Dakota152,9920.83×
Vermont121,4570.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Medicine audience
BrandAffinityCategory
LabCorp2.51×Health
Google News2.09×News
Savannah Guthrie2.14×Movies & TV
Homo sapiens1.83×Kids & Family
Old age1.81×Politics & Society
Ana de Armas2.06×Movies & TV
Word1.71×Kids & Family
Beyin1.92×Health
Medicare (United States)1.84×Health
Retirement1.61×Business & Career
Minute1.69×Kids & Family
Google Calendar1.72×Internet & Social Media
Creator deity1.79×Politics & Society
Google Images2.64×Internet & Social Media
Arthritis awareness1.85×Health
Retirement community1.72×Kids & Family
Bob Evans (musician)2.22×Music & Radio
Jayne Mansfield2.75×Fashion & Accessoires
Western music (North America)1.88×Music & Radio
JellyRoll1.86×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Medicine audience
TraitClusterScore
ExtroversionTHRILL1.12
Family OrientationCONSERVATISM1.07
Social Media UsageJOY1.01
Price SensitivityPREMIUM0.99
MindfulnessBALANCE0.98
Healthy LifestyleBALANCE0.97

Worldwide distribution

Worldwide audience distribution share by country for Medicine
CountryShare
United States21.1%
Brazil5.0%
Italy4.9%

See Medicine audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Medicine have in United States?

Medicine has an estimated audience of 89,907,855 people in United States, concentrated in California and Texas.

What is the gender split and age of Medicine fans?

60.5% of Medicine fans are female, 39.5% are male, with an average age of 43.0 years.

Which brands do Medicine fans like most?

Medicine fans show strongest brand affinity for LabCorp (2.51×), Google News (2.09×), and Savannah Guthrie (2.14×) over the country average.

Where do Medicine fans live in United States?

Medicine fans in United States are most concentrated in California (reach 10,490,586), Texas (reach 8,669,973), and Florida (reach 6,869,438). These three regions account for the largest share of the active audience.

What other brands do Medicine fans also like?

Beyond Medicine itself, the audience over-indexes on Google News (2.09×), Savannah Guthrie (2.14×), Homo sapiens (1.83×), and Old age (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.