A data profile of the people who buy, follow and care about Medicine in Italy — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 20,685,449 people in Italy.
The average Medicine fan in Italy is 44.8 years old, more female, and lives primarily in Campania.
The audience is concentrated in Campania, Lombardy, Lazio.
Top brand affinities include Physician, Specialty (medicine), Clinic, with strongest over-indexing on Physician (1.55× the country average).
Demographically, the Medicine audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Medicine fan in Italy is more female, around 44.8 years old, with strong Creativity tendencies and a notable affinity for Physician.
The key figures that characterise the Medicine profile in Italy.
61.3% are female, 38.7% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 44.8 |
| Estimated audience size | 20,685,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Medicine audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
Where the Medicine audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~5M | 2.34× | |
| 02 | Sicilia | ~2M | 1.24× | |
| 03 | Lazio | ~3M | 1.15× | |
| 04 | Puglia | ~1.5M | 1.15× | |
| 05 | Lombardy | ~4M | 1.14× | |
| 06 | Calabria | ~700K | 1.04× | |
| 07 | Veneto | ~1.5M | 0.99× | |
| 08 | Trentino-Alto Adige/Südtirol | ~400K | 0.99× | |
| 09 | Piedmont | ~1.5M | 0.97× | |
| 10 | Tuscany | ~1.5M | 0.97× | |
| 11 | Umbria | ~300K | 0.94× | |
| 12 | Friuli-Venezia Giulia | ~400K | 0.93× | |
| 13 | Basilicata | ~200K | 0.92× | |
| 14 | Aosta Valley | ~50K | 0.90× | |
| 15 | Emilia-Romagna | ~1.5M | 0.89× | |
| 16 | Abruzzo | ~400K | 0.89× | |
| 17 | Molise | ~90K | 0.89× | |
| 18 | Marche | ~500K | 0.87× | |
| 19 | Liguria | ~500K | 0.85× | |
| 20 | Sardinia | ~500K | 0.85× |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Specialty (medicine) | Health | 1.74× | ||
| 02 | Medjugorje | Travel & Leisure | 1.72× | ||
| 03 | Chinese surname | Politics & Society | 1.67× | ||
| 04 | Pediatrics | Health | 1.67× | ||
| 05 | General practitioner | Health | 1.63× | ||
| 06 | Saffron | Food & Beverages | 1.62× | ||
| 07 | Ciutat Vella | Travel & Leisure | 1.61× | ||
| 08 | Cantonese | Politics & Society | 1.61× | ||
| 09 | Ali | Politics & Society | 1.59× | ||
| 10 | Grandparent | Kids & Family | 1.56× | ||
| 11 | Physician | Business & Career | 1.55× | ||
| 12 | Health care provider | Health | 1.53× | ||
| 13 | Doctor of Osteopathic Medicine | Business & Career | 1.52× | ||
| 14 | Clinic | Health | 1.51× | ||
| 15 | Doctor of Medicine | Business & Career | 1.51× | ||
| 16 | Silence | Health | 1.51× | ||
| 17 | Bambino Gesù Hospital | POI | 1.51× | ||
| 18 | Pinyin | Literature | 1.51× | ||
| 19 | Nutritionist | Food & Beverages | 1.50× | ||
| 20 | Pension | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.02× | |
| Spirituality | BALANCE | 0.98× | |
| Pet Ownership | JOY | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.64× | |
| Early Adopter Mentality | POWER | 0.68× | |
| Patriotism | CONSERVATISM | 0.72× |
Medicine has an estimated audience of 20,685,449 people in Italy, concentrated in Campania and Lombardy.
61.3% of Medicine fans are female, 38.7% are male, with an average age of 44.8 years.
Medicine fans show strongest brand affinity for Physician (1.55×), Specialty (medicine) (1.74×), and Clinic (1.51×) over the country average.
Medicine fans in Italy are most concentrated in Campania (reach ~5M), Lombardy (reach ~4M), and Lazio (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Medicine itself, the audience over-indexes on Specialty (medicine) (1.74×), Clinic (1.51×), General practitioner (1.63×), and Ciutat Vella (1.61×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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