Medicine Audience in Italy
Medicine has an estimated audience of 20,685,449 people in Italy. 61.3% are female, 38.7% are male, average age 44.8. Top regions: Campania, Lombardy, Lazio. Top brand affinities: Physician, Specialty (medicine), Clinic, General practitioner, Ciutat Vella.
The average Medicine fan in Italy is 44.8 years old, more female, and lives primarily in Campania. The audience is concentrated in Campania, Lombardy, Lazio. Top brand affinities include Physician, Specialty (medicine), Clinic, with strongest over-indexing on Physician (1.55× the country average). Demographically, the Medicine audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Medicine fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 44.8 |
| Estimated audience size | 20,685,449 |
Audience persona
The typical Medicine fan in Italy is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Physician.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Campania | 4,950,000 | 2.39× |
| Lombardy | 4,158,148 | 1.14× |
| Lazio | 2,933,980 | 1.16× |
| Sicilia | 2,256,531 | 1.26× |
| Puglia | 1,656,436 | 1.16× |
| Veneto | 1,621,216 | 0.99× |
| Emilia-Romagna | 1,494,772 | 0.89× |
| Piedmont | 1,480,229 | 0.97× |
| Tuscany | 1,319,276 | 0.96× |
| Calabria | 668,449 | 1.06× |
| Liguria | 469,210 | 0.81× |
| Sardinia | 467,892 | 0.81× |
| Marche | 430,275 | 0.83× |
| Trentino-Alto Adige/Südtirol | 388,055 | 0.99× |
| Abruzzo | 387,687 | 0.85× |
| Friuli-Venezia Giulia | 354,514 | 0.91× |
| Umbria | 303,744 | 0.91× |
| Basilicata | 155,936 | 0.83× |
| Molise | 61,371 | 0.63× |
| Aosta Valley | 24,969 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Physician | 1.55× | Business & Career |
| Specialty (medicine) | 1.74× | Health |
| Clinic | 1.51× | Health |
| General practitioner | 1.63× | Health |
| Ciutat Vella | 1.61× | Travel & Leisure |
| Ali | 1.59× | Politics & Society |
| Saffron | 1.62× | Food & Beverages |
| Doctor of Medicine | 1.51× | Business & Career |
| Nutritionist | 1.5× | Food & Beverages |
| Health care provider | 1.53× | Health |
| Silence | 1.51× | Health |
| Pension | 1.5× | Business & Career |
| Grandparent | 1.56× | Kids & Family |
| Chinese surname | 1.67× | Politics & Society |
| Doctor of Osteopathic Medicine | 1.52× | Business & Career |
| Cantonese | 1.61× | Politics & Society |
| Bambino Gesù Hospital | 1.51× | |
| Pediatrics | 1.67× | Health |
| Medjugorje | 1.72× | Travel & Leisure |
| Pinyin | 1.51× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.08 |
| Patriotism | CONSERVATISM | 0.98 |
| Social Media Usage | JOY | 0.95 |
| Pet Ownership | JOY | 0.94 |
| Price Sensitivity | PREMIUM | 0.9 |
| Family Orientation | CONSERVATISM | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
See Medicine audiences in other countries
More Field of study audiences in Italy
- Music (40,110,040)
- Politics and social issues (32,887,575)
- Psychology (23,209,829)
- Philosophy (23,149,976)
- Architecture (22,238,215)
Frequently asked questions
How many fans does Medicine have in Italy?
Medicine has an estimated audience of 20,685,449 people in Italy, concentrated in Campania and Lombardy.
What is the gender split and age of Medicine fans?
61.3% of Medicine fans are female, 38.7% are male, with an average age of 44.8 years.
Which brands do Medicine fans like most?
Medicine fans show strongest brand affinity for Physician (1.55×), Specialty (medicine) (1.74×), and Clinic (1.51×) over the country average.
Where do Medicine fans live in Italy?
Medicine fans in Italy are most concentrated in Campania (reach 4,950,000), Lombardy (reach 4,158,148), and Lazio (reach 2,933,980). These three regions account for the largest share of the active audience.
What other brands do Medicine fans also like?
Beyond Medicine itself, the audience over-indexes on Specialty (medicine) (1.74×), Clinic (1.51×), General practitioner (1.63×), and Ciutat Vella (1.61×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.