Rascasse Audience Intelligence

Psychology Audience in Italy

A data profile of the people who buy, follow and care about Psychology in Italy — modelled from more than twelve digital signal sources. Psychology has an estimated audience of 23,209,829 people in Italy.

#3among Field of study in Italy#68among Topic in Italy#6in Business & Career

The average Psychology fan in Italy is 43.5 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Top brand affinities include Child development, Pre-kindergarten, Diaper bag, with strongest over-indexing on Child development (1.52× the country average).

Demographically, the Psychology audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Psychology fan in Italy is more female, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for Child development.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Psychology profile in Italy.

Audience size
23.2M
in Italy
Gender
62.4%♀
37.6% male
Age
43.5
average years
Country rank
#92
Topic in Italy
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Psychology fans

62.4% are female, 37.6% are male, average age 43.5.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Psychology audience in Italy
MetricValue
Female62.4%
Male37.6%
Average age43.5
Estimated audience size23,209,829
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Psychology audience in Italy
Age bracketShare%
16-1911%
20-2915%
30-3921%
40-4924%
50+30%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Psychology audience comes from Italy.

Worldwide audience distribution share by country for Psychology
CountryShare
United States20.2%
Brazil6.0%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Psychology audience in Italy is strongest.

Fig. 05

Top regions by affinity

Psychology fans by region: top regions in Italy
#RegionReachAffinity×
01Lombardy~6M1.44×
02Veneto~2.5M1.23×
03Piedmont~2M1.23×
04Emilia-Romagna~2.5M1.20×
05Lazio~3.5M1.19×
06Tuscany~2M1.19×
07Friuli-Venezia Giulia~500K1.17×
08Campania~3M1.11×
09Sicilia~2M1.07×
10Puglia~1.5M1.04×
11Liguria~600K0.98×
12Marche~600K0.98×
13Trentino-Alto Adige/Südtirol~400K0.93×
14Aosta Valley~50K0.93×
15Umbria~300K0.91×
16Sardinia~600K0.90×
17Molise~100K0.90×
18Abruzzo~500K0.89×
19Calabria~600K0.88×
20Basilicata~200K0.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Psychology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Psychology audience
#·InterestCategoryAffinity×
01BreuningerFashion & Accessoires1.81×
02Pre-kindergartenKids & Family1.64×
03Parental leaveKids & Family1.64×
04PersonalityBusiness & Career1.63×
05Diaper bagKids & Family1.61×
06Romper suitFashion & Accessoires1.61×
07Baby slingKids & Family1.61×
08Cloth diaperKids & Family1.60×
09Nursing braFashion & Accessoires1.60×
10Early childhoodKids & Family1.59×
11TeethingKids & Family1.59×
12Maternity clothingFashion & Accessoires1.58×
13Baby monitorKids & Family1.57×
14Carter'sFashion & Accessoires1.56×
15Magic wordTopic1.56×
16Powdered milkKids & Family1.54×
17Catholic BiblePolitics & Society1.53×
18Child developmentBusiness & Career1.52×
19Child safety seatKids & Family1.51×
20BassinetKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Psychology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Psychology audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.05×
Price SensitivityPREMIUM1.05×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Psychology audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Community OrientationOPEN0.74×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Psychology have in Italy?

Psychology has an estimated audience of 23,209,829 people in Italy, concentrated in Lombardy and Lazio.

02

What is the gender split and age of Psychology fans?

62.4% of Psychology fans are female, 37.6% are male, with an average age of 43.5 years.

03

Which brands do Psychology fans like most?

Psychology fans show strongest brand affinity for Child development (1.52×), Pre-kindergarten (1.64×), and Diaper bag (1.61×) over the country average.

04

Where do Psychology fans live in Italy?

Psychology fans in Italy are most concentrated in Lombardy (reach ~6M), Lazio (reach ~3.5M), and Campania (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Psychology fans also like?

Beyond Psychology itself, the audience over-indexes on Pre-kindergarten (1.64×), Diaper bag (1.61×), Parental leave (1.64×), and Child safety seat (1.51×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Italy

See Psychology audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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