A data profile of the people who buy, follow and care about Psychology in India — modelled from more than twelve digital signal sources. Psychology has an estimated audience of 17,655,036 people in India.
The average Psychology fan in India is 32.0 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Bihar.
Top brand affinities include Education, Sanskrit, Social science, with strongest over-indexing on Education (1.67× the country average).
Demographically, the Psychology audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Psychology fan in India is more male, around 32.0 years old, with strong Mindfulness tendencies and a notable affinity for Education.
The key figures that characterise the Psychology profile in India.
25.7% are female, 74.3% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 32.0 |
| Estimated audience size | 17,655,036 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Psychology audience comes from India.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 6.0% |
| Italy | 5.3% |
Where the Psychology audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bihar | ~600K | 1.64× | |
| 02 | Jharkhand | ~200K | 1.26× | |
| 03 | Haryana | ~300K | 1.18× | |
| 04 | Uttarakhand | ~100K | 1.16× | |
| 05 | Arunachal Pradesh | ~10K | 1.16× | |
| 06 | Rajasthan | ~500K | 1.15× | |
| 07 | Uttar Pradesh | ~1M | 1.13× | |
| 08 | Madhya Pradesh | ~400K | 1.08× | |
| 09 | Punjab (region) | ~200K | 1.06× | |
| 10 | Karnataka | ~500K | 1.04× | |
| 11 | Maharashtra | ~900K | 1.02× | |
| 12 | Himachal Pradesh | ~70K | 1.01× | |
| 13 | Kerala | ~300K | 1.00× | |
| 14 | Assam | ~200K | 1.00× | |
| 15 | Jammu and Kashmir | ~80K | 1.00× | |
| 16 | Tripura | ~20K | 0.99× | |
| 17 | Chhattisgarh | ~100K | 0.98× | |
| 18 | West Bengal | ~500K | 0.93× | |
| 19 | Tamil Nadu | ~400K | 0.93× | |
| 20 | Nagaland | ~10K | 0.93× | |
| 21 | Manipur | ~20K | 0.91× | |
| 22 | Odisha | ~200K | 0.89× | |
| 23 | Meghalaya | ~20K | 0.89× | |
| 24 | Goa | ~20K | 0.85× | |
| 25 | Sikkim | ~7K | 0.85× | |
| 26 | Gujarat | ~400K | 0.82× | |
| 27 | Telangana | ~200K | 0.81× | |
| 28 | Mizoram | ~9K | 0.74× | |
| 29 | Andhra Pradesh | ~200K | 0.71× |
The strongest cross-interests of the Psychology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Development studies | Politics & Society | 5.97× | ||
| 02 | Communication studies | Business & Career | 3.21× | ||
| 03 | Social science | Business & Career | 2.73× | ||
| 04 | Sanskrit | Politics & Society | 2.10× | ||
| 05 | Learning | Business & Career | 2.05× | ||
| 06 | Philosophy | Business & Career | 1.90× | ||
| 07 | Student | Business & Career | 1.87× | ||
| 08 | Happiness | Health | 1.85× | ||
| 09 | Motivation | Business & Career | 1.68× | ||
| 10 | Education | Business & Career | 1.67× | ||
| 11 | Communication | Technology & Electronics | 1.64× | ||
| 12 | Broadcasting | Movies & TV | 1.62× | ||
| 13 | States and union territories of India | Travel & Leisure | 1.60× | ||
| 14 | Dance | Business & Career | 1.59× | ||
| 15 | Family | Kids & Family | 1.56× | ||
| 16 | Leisure | Travel & Leisure | 1.56× | ||
| 17 | Comedy movies | Movies & TV | 1.55× | ||
| 18 | Culture | Literature | 1.52× | ||
| 19 | Physical exercise | Sports | 1.52× | ||
| 20 | Photography | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.55× | |
| Community Orientation | OPEN | 1.51× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Quality Awareness | PREMIUM | 0.87× | |
| Urban Lifestyle | OPEN | 0.88× |
Psychology has an estimated audience of 17,655,036 people in India, concentrated in Uttar Pradesh and Maharashtra.
25.7% of Psychology fans are female, 74.3% are male, with an average age of 32.0 years.
Psychology fans show strongest brand affinity for Education (1.67×), Sanskrit (2.1×), and Social science (2.73×) over the country average.
Psychology fans in India are most concentrated in Uttar Pradesh (reach ~1M), Maharashtra (reach ~900K), and Bihar (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Psychology itself, the audience over-indexes on Sanskrit (2.1×), Social science (2.73×), Learning (2.05×), and Development studies (5.97×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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