A data profile of the people who buy, follow and care about Communication in India — modelled from more than twelve digital signal sources. Communication has an estimated audience of 20,963,299 people in India.
Communication has an estimated audience of 20,963,299 people in India. 22.3% are female, 77.7% are male, average age 32.9. Top brand affinities: Instant messaging, Wikipedia, Email, Psychology, Videography.
Top brand affinities include Instant messaging, Wikipedia, Email, with strongest over-indexing on Instant messaging (2.25× the country average).
Demographically, the Communication audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Communication fan in India is more male, around 32.9 years old, with strong Mindfulness tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Communication profile in India.
22.3% are female, 77.7% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 22.3% |
| Male | 77.7% |
| Average age | 32.9 |
| Estimated audience size | 20,963,299 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Communication audience comes from India.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
The strongest cross-interests of the Communication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monarchy | Politics & Society | 2.74× | ||
| 02 | Macau | Travel & Leisure | 2.72× | ||
| 03 | Rhetoric | Politics & Society | 2.60× | ||
| 04 | Crossword | Games | 2.48× | ||
| 05 | Videography | Internet & Social Media | 2.34× | ||
| 06 | Wikipedia | Internet & Social Media | 2.26× | ||
| 07 | Instant messaging | Internet & Social Media | 2.25× | ||
| 08 | Real property | Home & Garden | 2.19× | ||
| 09 | Hindustan | Politics & Society | 2.02× | ||
| 10 | Anthropology | Business & Career | 1.96× | ||
| 11 | Political science | Business & Career | 1.93× | ||
| 12 | Technology & Electronics | 1.77× | |||
| 13 | OnePlus | Technology & Electronics | 1.77× | ||
| 14 | Online chat | Technology & Electronics | 1.70× | ||
| 15 | Young's | Food & Beverages | 1.70× | ||
| 16 | Singapore | Travel & Leisure | 1.66× | ||
| 17 | Psychology | Business & Career | 1.64× | ||
| 18 | Volunteering | Politics & Society | 1.60× | ||
| 19 | Cabinetry | Home & Garden | 1.57× | ||
| 20 | Himalayas | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.30× | |
| Career Orientation | POWER | 1.24× | |
| Spirituality | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.89× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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