A data profile of the people who buy, follow and care about Wikipedia in India — modelled from more than twelve digital signal sources. Wikipedia has an estimated audience of 10,443,594 people in India.
The average Wikipedia fan in India is 32.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Creative Commons, Video hosting service, UGC, with strongest over-indexing on Creative Commons (8.66× the country average).
Demographically, the Wikipedia audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Wikipedia fan in India is more male, around 32.3 years old, with strong Community Orientation tendencies and a notable affinity for Creative Commons.
The key figures that characterise the Wikipedia profile in India.
23.5% are female, 76.5% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 23.5% |
| Male | 76.5% |
| Average age | 32.3 |
| Estimated audience size | 10,443,594 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Wikipedia audience comes from India.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 6.8% |
| United Kingdom | 5.0% |
Where the Wikipedia audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~300K | 1.70× | |
| 02 | Tamil Nadu | ~400K | 1.53× | |
| 03 | Karnataka | ~400K | 1.42× | |
| 04 | Maharashtra | ~700K | 1.40× | |
| 05 | Telangana | ~200K | 1.39× | |
| 06 | West Bengal | ~400K | 1.34× | |
| 07 | Gujarat | ~300K | 1.20× | |
| 08 | Odisha | ~100K | 1.20× | |
| 09 | Goa | ~10K | 1.11× | |
| 10 | Uttar Pradesh | ~500K | 1.04× | |
| 11 | Uttarakhand | ~50K | 1.03× | |
| 12 | Punjab (region) | ~100K | 1.02× | |
| 13 | Haryana | ~100K | 1.02× | |
| 14 | Jharkhand | ~90K | 0.99× | |
| 15 | Andhra Pradesh | ~100K | 0.98× | |
| 16 | Madhya Pradesh | ~200K | 0.94× | |
| 17 | Assam | ~90K | 0.89× | |
| 18 | Chhattisgarh | ~60K | 0.88× | |
| 19 | Rajasthan | ~200K | 0.86× | |
| 20 | Bihar | ~200K | 0.82× | |
| 21 | Meghalaya | ~9K | 0.81× | |
| 22 | Arunachal Pradesh | ~5K | 0.76× | |
| 23 | Jammu and Kashmir | ~40K | 0.75× | |
| 24 | Mizoram | ~5K | 0.75× | |
| 25 | Sikkim | ~3K | 0.75× | |
| 26 | Manipur | ~10K | 0.73× | |
| 27 | Himachal Pradesh | ~30K | 0.71× | |
| 28 | Tripura | ~10K | 0.71× | |
| 29 | Nagaland | ~5K | 0.68× |
The strongest cross-interests of the Wikipedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UGC | Business & Career | 9.25× | ||
| 02 | Creative Commons | Technology & Electronics | 8.66× | ||
| 03 | Video hosting service | Technology & Electronics | 7.07× | ||
| 04 | AdSense | Technology & Electronics | 6.22× | ||
| 05 | Video on demand | Movies & TV | 4.59× | ||
| 06 | Projection screen | Technology & Electronics | 2.78× | ||
| 07 | Pleasure | Politics & Society | 2.42× | ||
| 08 | Instant messaging | Internet & Social Media | 2.38× | ||
| 09 | Popular culture | Arts & Culture | 2.35× | ||
| 10 | Broadcasting | Movies & TV | 2.32× | ||
| 11 | Communication | Technology & Electronics | 2.26× | ||
| 12 | States and union territories of India | Travel & Leisure | 2.14× | ||
| 13 | Leisure | Travel & Leisure | 2.06× | ||
| 14 | Social network | Internet & Social Media | 1.98× | ||
| 15 | Culture | Literature | 1.81× | ||
| 16 | Android (operating system) | Technology & Electronics | 1.76× | ||
| 17 | Social media | Business & Career | 1.71× | ||
| 18 | Televisions | Technology & Electronics | 1.71× | ||
| 19 | Hindi | Politics & Society | 1.62× | ||
| 20 | Current events | Arts & Culture | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.42× | |
| Patriotism | CONSERVATISM | 1.42× | |
| Mindfulness | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| Quality Awareness | PREMIUM | 0.95× |
Wikipedia has an estimated audience of 10,443,594 people in India, concentrated in Maharashtra and Uttar Pradesh.
23.5% of Wikipedia fans are female, 76.5% are male, with an average age of 32.3 years.
Wikipedia fans show strongest brand affinity for Creative Commons (8.66×), Video hosting service (7.07×), and UGC (9.25×) over the country average.
Wikipedia fans in India are most concentrated in Maharashtra (reach ~700K), Uttar Pradesh (reach ~500K), and West Bengal (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Wikipedia itself, the audience over-indexes on Video hosting service (7.07×), UGC (9.25×), Video on demand (4.59×), and AdSense (6.22×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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