A data profile of the people who buy, follow and care about Wikipedia in Finland — modelled from more than twelve digital signal sources. Wikipedia has an estimated audience of 796,622 people in Finland.
Wikipedia has an estimated audience of 796,622 people in Finland. 52.6% are female, 47.4% are male, average age 43.8. Top brand affinities: Google, YouTube, Dernières Nouvelles d'Alsace, Facebook, Helsingin Sanomat.
Top brand affinities include Google, YouTube, Dernières Nouvelles d'Alsace, with strongest over-indexing on Google (2.59× the country average).
Demographically, the Wikipedia audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Wikipedia fan in Finland is balanced, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Google.
The key figures that characterise the Wikipedia profile in Finland.
52.6% are female, 47.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 43.8 |
| Estimated audience size | 796,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 13% | |
| 40-49 | 33% | |
| 50+ | 27% |
of the worldwide Wikipedia audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 6.8% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Wikipedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 2.59× | |||
| 02 | YouTube | Movies & TV | 2.43× | ||
| 03 | Dernières Nouvelles d'Alsace | News | 2.15× | ||
| 04 | Magazines | Literature | 2.03× | ||
| 05 | X | Internet & Social Media | 1.96× | ||
| 06 | Internet & Social Media | 1.93× | |||
| 07 | Social network | Internet & Social Media | 1.83× | ||
| 08 | Leisure | Travel & Leisure | 1.79× | ||
| 09 | Mobile phones | Technology & Electronics | 1.76× | ||
| 10 | Helsinki | Travel & Leisure | 1.68× | ||
| 11 | Nordic countries | Travel & Leisure | 1.68× | ||
| 12 | Finland | Travel & Leisure | 1.64× | ||
| 13 | Veikkaus | Games | 1.64× | ||
| 14 | Helsingin Sanomat | News | 1.62× | ||
| 15 | Iltalehti | News | 1.57× | ||
| 16 | Ilta-Sanomat | News | 1.55× | ||
| 17 | Nature | Home & Garden | 1.55× | ||
| 18 | Liiga | Sports | 1.53× | ||
| 19 | Kauppalehti | News | 1.52× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.44× | |
| Urban Lifestyle | OPEN | 1.12× | |
| Social Media Usage | JOY | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.17× | |
| Patriotism | CONSERVATISM | 0.43× | |
| Travelling | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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