A data profile of the people who buy, follow and care about Wikipedia in Portugal — modelled from more than twelve digital signal sources. Wikipedia has an estimated audience of 1,587,387 people in Portugal.
The average Wikipedia fan in Portugal is 46.3 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include YouTube, Google, High-definition television, with strongest over-indexing on YouTube (1.61× the country average).
Demographically, the Wikipedia audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Wikipedia fan in Portugal is balanced, around 46.3 years old, with strong Pet Ownership tendencies and a notable affinity for YouTube.
The key figures that characterise the Wikipedia profile in Portugal.
50.1% are female, 49.9% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 46.3 |
| Estimated audience size | 1,587,387 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Wikipedia audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 6.8% |
| United Kingdom | 5.0% |
Where the Wikipedia audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~70K | 1.47× | |
| 02 | Setúbal District | ~200K | 1.30× | |
| 03 | Azores | ~60K | 1.28× | |
| 04 | Lisbon District | ~600K | 1.27× | |
| 05 | Porto District | ~400K | 1.27× | |
| 06 | Santarém District | ~100K | 1.27× | |
| 07 | Faro District | ~100K | 1.16× | |
| 08 | Coimbra District | ~80K | 1.09× | |
| 09 | Leiria District | ~90K | 1.04× | |
| 10 | Braga District | ~200K | 1.03× | |
| 11 | Castelo Branco District | ~30K | 1.03× | |
| 12 | Guarda District | ~20K | 1.02× | |
| 13 | Aveiro District | ~100K | 0.99× | |
| 14 | Viseu District | ~50K | 0.92× | |
| 15 | Évora District | ~20K | 0.88× | |
| 16 | Vila Real District | ~20K | 0.78× | |
| 17 | Viana do Castelo District | ~30K | 0.77× | |
| 18 | Beja District | ~20K | 0.76× | |
| 19 | Bragança District | ~10K | 0.69× | |
| 20 | Portalegre District | ~10K | 0.66× |
The strongest cross-interests of the Wikipedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative Commons | Technology & Electronics | 1.88× | ||
| 02 | Video hosting service | Technology & Electronics | 1.79× | ||
| 03 | YouTube | Movies & TV | 1.61× | ||
| 04 | Metaphysics | Business & Career | 1.59× | ||
| 05 | Accordion | Music & Radio | 1.59× | ||
| 06 | Internet & Social Media | 1.58× | |||
| 07 | High-definition television | Technology & Electronics | 1.54× | ||
| 08 | Fandom | Literature | 1.54× | ||
| 09 | Insect | Pets & Animals | 1.53× | ||
| 10 | Astronomy | Health | 1.53× | ||
| 11 | Nazareth | Travel & Leisure | 1.53× | ||
| 12 | Storytelling | Business & Career | 1.52× | ||
| 13 | Jerusalem | Travel & Leisure | 1.52× | ||
| 14 | Drama movies | Movies & TV | 1.51× | ||
| 15 | Television network | Movies & TV | 1.51× | ||
| 16 | Singing | Music & Radio | 1.51× | ||
| 17 | Humorism | Literature | 1.51× | ||
| 18 | Georgia (U.S. state) | Travel & Leisure | 1.51× | ||
| 19 | Paraná (state) | Travel & Leisure | 1.50× | ||
| 20 | Existentialism | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.30× | |
| Community Orientation | OPEN | 1.26× | |
| Creativity | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.80× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Travelling | THRILL | 0.83× |
Wikipedia has an estimated audience of 1,587,387 people in Portugal, concentrated in Lisbon District and Porto District.
50.1% of Wikipedia fans are female, 49.9% are male, with an average age of 46.3 years.
Wikipedia fans show strongest brand affinity for YouTube (1.61×), Google (1.58×), and High-definition television (1.54×) over the country average.
Wikipedia fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Wikipedia itself, the audience over-indexes on Google (1.58×), High-definition television (1.54×), Drama movies (1.51×), and Television network (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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