A data profile of the people who buy, follow and care about Video hosting service in Portugal — modelled from more than twelve digital signal sources. Video hosting service has an estimated audience of 1,340,232 people in Portugal.
The average Video hosting service fan in Portugal is 44.9 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District.
Top brand affinities include YouTube, Google, Video, with strongest over-indexing on YouTube (1.8× the country average).
Demographically, the Video hosting service audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 1 regions tracked by Rascasse.
The typical Video hosting service fan in Portugal is balanced, around 44.9 years old, with strong Pet Ownership tendencies and a notable affinity for YouTube.
The key figures that characterise the Video hosting service profile in Portugal.
47.0% are female, 53.0% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 44.9 |
| Estimated audience size | 1,340,232 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Video hosting service audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.7% |
| United Kingdom | 3.8% |
Where the Video hosting service audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~400K | 1.00× |
The strongest cross-interests of the Video hosting service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | YouTube | Movies & TV | 1.80× | ||
| 02 | Internet & Social Media | 1.67× | |||
| 03 | Viral video | Internet & Social Media | 1.66× | ||
| 04 | Regions of Brazil | Travel & Leisure | 1.63× | ||
| 05 | Video | Movies & TV | 1.62× | ||
| 06 | Astronomy | Health | 1.61× | ||
| 07 | High-definition television | Technology & Electronics | 1.60× | ||
| 08 | Metaphysics | Business & Career | 1.60× | ||
| 09 | Singing | Music & Radio | 1.57× | ||
| 10 | Insect | Pets & Animals | 1.57× | ||
| 11 | Humorism | Literature | 1.57× | ||
| 12 | Country music | Music & Radio | 1.55× | ||
| 13 | Theatre | Music & Radio | 1.54× | ||
| 14 | Comedy movies | Movies & TV | 1.53× | ||
| 15 | Blues music | Music & Radio | 1.52× | ||
| 16 | South America | Travel & Leisure | 1.51× | ||
| 17 | Projection screen | Technology & Electronics | 1.51× | ||
| 18 | Ancient history | Politics & Society | 1.51× | ||
| 19 | Soul music | Music & Radio | 1.50× | ||
| 20 | Public security | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.29× | |
| Community Orientation | OPEN | 1.26× | |
| Creativity | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.82× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Travelling | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Video hosting service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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