Rascasse Audience Intelligence

Video hosting service Audience in Portugal

A data profile of the people who buy, follow and care about Video hosting service in Portugal — modelled from more than twelve digital signal sources. Video hosting service has an estimated audience of 1,340,232 people in Portugal.

The average Video hosting service fan in Portugal is 44.9 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District.

Top brand affinities include YouTube, Google, Video, with strongest over-indexing on YouTube (1.8× the country average).

Demographically, the Video hosting service audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 1 regions tracked by Rascasse.

The typical Video hosting service fan in Portugal is balanced, around 44.9 years old, with strong Pet Ownership tendencies and a notable affinity for YouTube.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Video hosting service profile in Portugal.

Audience size
1.3M
in Portugal
Gender
47.0%
53.0% male
Age
44.9
average years
Country rank
#780
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Video hosting service fans

47.0% are female, 53.0% are male, average age 44.9.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Video hosting service audience in Portugal
MetricValue
Female47.0%
Male53.0%
Average age44.9
Estimated audience size1,340,232
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Video hosting service audience in Portugal
Age bracketShare%
16-1910%
20-2913%
30-3918%
40-4925%
50+34%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Video hosting service audience comes from Portugal.

Worldwide audience distribution share by country for Video hosting service
CountryShare
United States20.5%
India7.7%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Video hosting service audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Video hosting service fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~400K1.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Video hosting service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Video hosting service audience
#·InterestCategoryAffinity×
01YouTubeMovies & TV1.80×
02GoogleInternet & Social Media1.67×
03Viral videoInternet & Social Media1.66×
04Regions of BrazilTravel & Leisure1.63×
05VideoMovies & TV1.62×
06AstronomyHealth1.61×
07High-definition televisionTechnology & Electronics1.60×
08MetaphysicsBusiness & Career1.60×
09SingingMusic & Radio1.57×
10InsectPets & Animals1.57×
11HumorismLiterature1.57×
12Country musicMusic & Radio1.55×
13TheatreMusic & Radio1.54×
14Comedy moviesMovies & TV1.53×
15Blues musicMusic & Radio1.52×
16South AmericaTravel & Leisure1.51×
17Projection screenTechnology & Electronics1.51×
18Ancient historyPolitics & Society1.51×
19Soul musicMusic & Radio1.50×
20Public securityPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Video hosting service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Video hosting service audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.29×
Community OrientationOPEN1.26×
CreativityOPEN1.22×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Video hosting service audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.82×
Early Adopter MentalityPOWER0.83×
TravellingTHRILL0.85×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Video hosting service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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