A data profile of the people who buy, follow and care about Comedy movies in Portugal — modelled from more than twelve digital signal sources. Comedy movies has an estimated audience of 4,301,134 people in Portugal.
The average Comedy movies fan in Portugal is 46.0 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Demographically, the Comedy movies audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Creativity, Spirituality.
The key figures that characterise the Comedy movies profile in Portugal.
51.0% are female, 49.0% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 46.0 |
| Estimated audience size | 4,301,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Comedy movies audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 5.4% |
| Brazil | 4.9% |
Where the Comedy movies audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1.5M | 1.09× | |
| 02 | Coimbra District | ~200K | 1.09× | |
| 03 | Faro District | ~300K | 1.08× | |
| 04 | Madeira | ~100K | 1.04× | |
| 05 | Bragança District | ~50K | 1.04× | |
| 06 | Setúbal District | ~500K | 1.03× | |
| 07 | Guarda District | ~60K | 1.03× | |
| 08 | Portalegre District | ~50K | 1.02× | |
| 09 | Leiria District | ~200K | 1.01× | |
| 10 | Aveiro District | ~300K | 1.00× | |
| 11 | Beja District | ~70K | 1.00× | |
| 12 | Castelo Branco District | ~80K | 0.98× | |
| 13 | Vila Real District | ~80K | 0.98× | |
| 14 | Évora District | ~70K | 0.98× | |
| 15 | Viseu District | ~100K | 0.97× | |
| 16 | Porto District | ~900K | 0.96× | |
| 17 | Braga District | ~400K | 0.96× | |
| 18 | Santarém District | ~200K | 0.96× | |
| 19 | Azores | ~100K | 0.96× | |
| 20 | Viana do Castelo District | ~100K | 0.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.91× | |
| Spirituality | BALANCE | 0.85× | |
| Family Orientation | CONSERVATISM | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Community Orientation | OPEN | 0.63× | |
| Indulgence | JOY | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Comedy movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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