A data profile of the people who buy, follow and care about Comedy movies in United Kingdom — modelled from more than twelve digital signal sources. Comedy movies has an estimated audience of 22,559,704 people in United Kingdom.
The average Comedy movies fan in United Kingdom is 42.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Automobiles, Transport, Toolstation, with strongest over-indexing on Automobiles (1.56× the country average).
Demographically, the Comedy movies audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Individualism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Comedy movies fan in United Kingdom is balanced, around 42.5 years old, with strong Individualism tendencies and a notable affinity for Automobiles.
The key figures that characterise the Comedy movies profile in United Kingdom.
54.1% are female, 45.9% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 42.5 |
| Estimated audience size | 22,559,704 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Comedy movies audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 5.4% |
| Brazil | 4.9% |
Where the Comedy movies audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~3M | 1.33× | |
| 02 | Northern Ireland | ~800K | 1.22× | |
| 03 | East Midlands | ~1.5M | 1.07× | |
| 04 | East of England | ~2M | 1.04× | |
| 05 | Scotland | ~2M | 1.03× | |
| 06 | South West | ~2M | 0.98× | |
| 07 | South East | ~3M | 0.95× | |
| 08 | Greater London | ~3M | 0.95× | |
| 09 | Yorkshire and the Humber | ~1.5M | 0.94× | |
| 10 | Wales | ~1M | 0.94× | |
| 11 | North East | ~800K | 0.91× | |
| 12 | West Midlands | ~800K | 0.83× | |
| 13 | England | ~17M | 0.79× |
The strongest cross-interests of the Comedy movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSN | News | 2.02× | ||
| 02 | Self care | Health | 1.87× | ||
| 03 | Gala Bingo | Games | 1.83× | ||
| 04 | Toolstation | Home & Garden | 1.76× | ||
| 05 | Gov.uk | Politics & Society | 1.76× | ||
| 06 | Racing Post | Sports | 1.71× | ||
| 07 | Sporting Life (British newspaper) | Sports | 1.70× | ||
| 08 | Esso | Cars & Mobility | 1.65× | ||
| 09 | Transport | Cars & Mobility | 1.63× | ||
| 10 | Halfords | Cars & Mobility | 1.63× | ||
| 11 | Road | Travel & Leisure | 1.63× | ||
| 12 | Travelodge | Travel & Leisure | 1.62× | ||
| 13 | Scottish Widows | Business & Career | 1.60× | ||
| 14 | Waterstones | Literature | 1.57× | ||
| 15 | Automobiles | Cars & Mobility | 1.56× | ||
| 16 | Companies House | Politics & Society | 1.55× | ||
| 17 | Training | Sports | 1.53× | ||
| 18 | Finance | Business & Career | 1.52× | ||
| 19 | United States | Travel & Leisure | 1.50× | ||
| 20 | Costco | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.31× | |
| Family Orientation | CONSERVATISM | 1.24× | |
| Career Orientation | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Spirituality | BALANCE | 0.89× | |
| Extroversion | THRILL | 0.90× |
Comedy movies has an estimated audience of 22,559,704 people in United Kingdom, concentrated in England and North West.
54.1% of Comedy movies fans are female, 45.9% are male, with an average age of 42.5 years.
Comedy movies fans show strongest brand affinity for Automobiles (1.56×), Transport (1.63×), and Toolstation (1.76×) over the country average.
Comedy movies fans in United Kingdom are most concentrated in England (reach ~17M), North West (reach ~3M), and South East (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Comedy movies itself, the audience over-indexes on Transport (1.63×), Toolstation (1.76×), Training (1.53×), and Scottish Widows (1.6×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Comedy movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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