A data profile of the people who buy, follow and care about Action movies in United Kingdom — modelled from more than twelve digital signal sources. Action movies has an estimated audience of 11,480,146 people in United Kingdom.
The average Action movies fan in United Kingdom is 40.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Video games, Dune, Autotrader, with strongest over-indexing on Video games (1.64× the country average).
Demographically, the Action movies audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Action movies fan in United Kingdom is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Video games.
The key figures that characterise the Action movies profile in United Kingdom.
46.4% are female, 53.6% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 40.7 |
| Estimated audience size | 11,480,146 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Action movies audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.4% |
| Japan | 4.9% |
Where the Action movies audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1.5M | 1.29× | |
| 02 | Northern Ireland | ~400K | 1.21× | |
| 03 | Greater London | ~2M | 1.19× | |
| 04 | England | ~8.5M | 1.01× | |
| 05 | East Midlands | ~800K | 1.00× | |
| 06 | East of England | ~1M | 0.99× | |
| 07 | North East | ~400K | 0.96× | |
| 08 | Yorkshire and the Humber | ~900K | 0.93× | |
| 09 | Scotland | ~1M | 0.92× | |
| 10 | South East | ~1.5M | 0.90× | |
| 11 | South West | ~800K | 0.89× | |
| 12 | West Midlands | ~400K | 0.86× | |
| 13 | Wales | ~600K | 0.84× |
The strongest cross-interests of the Action movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anime & Cosplay | Fashion & Accessoires | 2.70× | ||
| 02 | Dune | Movies & TV | 2.62× | ||
| 03 | Web fiction | Literature | 2.36× | ||
| 04 | Tabletop role-playing game | Games | 2.07× | ||
| 05 | House of the Dragon | Movies & TV | 1.94× | ||
| 06 | Superman (TV series) | Movies & TV | 1.94× | ||
| 07 | Shelter Dogs | Pets & Animals | 1.79× | ||
| 08 | A Knight of the Seven Kingdoms | Movies & TV | 1.66× | ||
| 09 | Autotrader | Cars & Mobility | 1.65× | ||
| 10 | Video games | Games | 1.64× | ||
| 11 | Self-confidence | Health | 1.60× | ||
| 12 | WeTransfer | Internet & Social Media | 1.59× | ||
| 13 | USwitch | Shopping | 1.59× | ||
| 14 | Scooby-Doo | Movies & TV | 1.58× | ||
| 15 | YouTube Music | Internet & Social Media | 1.56× | ||
| 16 | Betway | Games | 1.55× | ||
| 17 | Beetlejuice | Movies & TV | 1.51× | ||
| 18 | Maltese (dog) | Pets & Animals | 1.51× | ||
| 19 | Bruce Willis | Movies & TV | 1.51× | ||
| 20 | KPop Demon Hunters | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.17× | |
| Family Orientation | CONSERVATISM | 1.16× | |
| Career Orientation | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| Spirituality | BALANCE | 0.89× | |
| Design Affinity | PREMIUM | 0.90× |
Action movies has an estimated audience of 11,480,146 people in United Kingdom, concentrated in England and Greater London.
46.4% of Action movies fans are female, 53.6% are male, with an average age of 40.7 years.
Action movies fans show strongest brand affinity for Video games (1.64×), Dune (2.62×), and Autotrader (1.65×) over the country average.
Action movies fans in United Kingdom are most concentrated in England (reach ~8.5M), Greater London (reach ~2M), and North West (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Action movies itself, the audience over-indexes on Dune (2.62×), Autotrader (1.65×), A Knight of the Seven Kingdoms (1.66×), and KPop Demon Hunters (1.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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