Action movies Audience in United Kingdom
Action movies has an estimated audience of 11,480,146 people in United Kingdom. 46.4% are female, 53.6% are male, average age 40.7. Top regions: England, Greater London, North West. Top brand affinities: Video games, Dune, Autotrader, House of the Dragon, KPop Demon Hunters.
The average Action movies fan in United Kingdom is 40.7 years old, balanced, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Video games, Dune, Autotrader, with strongest over-indexing on Video games (1.64× the country average). Demographically, the Action movies audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Action movies fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 40.7 |
| Estimated audience size | 11,480,146 |
Audience persona
The typical Action movies fan in United Kingdom is balanced, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Video games.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,610,110 | 1.01× |
| Greater London | 1,789,352 | 1.2× |
| North West | 1,601,920 | 1.31× |
| South East | 1,379,677 | 0.89× |
| East of England | 1,040,892 | 0.99× |
| Scotland | 946,688 | 0.92× |
| Yorkshire and the Humber | 853,973 | 0.93× |
| South West | 832,560 | 0.88× |
| East Midlands | 812,435 | 1× |
| Wales | 530,736 | 0.81× |
| Northern Ireland | 444,782 | 1.26× |
| North East | 424,526 | 0.95× |
| West Midlands | 416,918 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Video games | 1.64× | Games |
| Dune | 2.62× | Movies & TV |
| Autotrader | 1.65× | Cars & Mobility |
| House of the Dragon | 1.94× | Movies & TV |
| KPop Demon Hunters | 1.5× | Movies & TV |
| Scooby-Doo | 1.58× | Movies & TV |
| Beetlejuice | 1.51× | Movies & TV |
| Val Kilmer | 2× | Movies & TV |
| Shelter Dogs | 1.79× | Pets & Animals |
| Web fiction | 2.36× | Literature |
| Anime & Cosplay | 2.7× | Fashion & Accessoires |
| A Knight of the Seven Kingdoms | 1.66× | Movies & TV |
| Self-confidence | 1.6× | Health |
| Superman (TV series) | 1.94× | Movies & TV |
| WeTransfer | 1.59× | Internet & Social Media |
| Maltese (dog) | 1.51× | Pets & Animals |
| Andor | 2.41× | Movies & TV |
| YouTube Music | 1.56× | Internet & Social Media |
| USwitch | 1.59× | Shopping |
| Tabletop role-playing game | 2.07× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.19 |
| Extroversion | THRILL | 1.1 |
| Luxury Orientation | PREMIUM | 1.09 |
| Community Orientation | OPEN | 1.05 |
| Indulgence | JOY | 1.05 |
| Convenience Orientation | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.4% |
| Japan | 4.9% |
See Action movies audiences in other countries
More Movie genre audiences in United Kingdom
- Comedy movies (22,559,704)
- Drama movies (15,350,589)
- Documentary movies (13,200,034)
- Thriller movies (12,096,479)
- Animated movies (11,124,948)
Frequently asked questions
How many fans does Action movies have in United Kingdom?
Action movies has an estimated audience of 11,480,146 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Action movies fans?
46.4% of Action movies fans are female, 53.6% are male, with an average age of 40.7 years.
Which brands do Action movies fans like most?
Action movies fans show strongest brand affinity for Video games (1.64×), Dune (2.62×), and Autotrader (1.65×) over the country average.
Where do Action movies fans live in United Kingdom?
Action movies fans in United Kingdom are most concentrated in England (reach 8,610,110), Greater London (reach 1,789,352), and North West (reach 1,601,920). These three regions account for the largest share of the active audience.
What other brands do Action movies fans also like?
Beyond Action movies itself, the audience over-indexes on Dune (2.62×), Autotrader (1.65×), House of the Dragon (1.94×), and KPop Demon Hunters (1.5×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.