Rascasse Audience Intelligence

Animated movies Audience in United Kingdom

A data profile of the people who buy, follow and care about Animated movies in United Kingdom — modelled from more than twelve digital signal sources. Animated movies has an estimated audience of 11,124,948 people in United Kingdom.

The average Animated movies fan in United Kingdom is 39.2 years old, balanced, and lives primarily in England.

The audience is concentrated in England, Greater London, North West.

Top brand affinities include Video games, KPop Demon Hunters, Dune, with strongest over-indexing on Video games (1.94× the country average).

Demographically, the Animated movies audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Animated movies fan in United Kingdom is balanced, around 39.2 years old, with strong Mindfulness tendencies and a notable affinity for Video games.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animated movies profile in United Kingdom.

Audience size
11.1M
in United Kingdom
Gender
53.3%
46.7% male
Age
39.2
average years
Country rank
#430
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animated movies fans

53.3% are female, 46.7% are male, average age 39.2.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Animated movies audience in United Kingdom
MetricValue
Female53.3%
Male46.7%
Average age39.2
Estimated audience size11,124,948
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Animated movies audience in United Kingdom
Age bracketShare%
16-1919%
20-2922%
30-3918%
40-4918%
50+23%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Animated movies audience comes from United Kingdom.

Worldwide audience distribution share by country for Animated movies
CountryShare
United States18.2%
Japan8.1%
China8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animated movies audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Animated movies fans by region: top regions in United Kingdom
#RegionReachAffinity×
01North West~1.5M1.31×
02Greater London~2M1.24×
03Northern Ireland~400K1.03×
04East of England~1M1.01×
05Scotland~1M1.00×
06East Midlands~800K1.00×
07South West~900K0.99×
08South East~1.5M0.98×
09England~8.5M0.97×
10North East~400K0.85×
11Yorkshire and the Humber~700K0.84×
12West Midlands~400K0.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animated movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animated movies audience
#·InterestCategoryAffinity×
01Anime & CosplayFashion & Accessoires4.31×
02Tabletop role-playing gameGames3.00×
03Anime conventionLiterature2.51×
04Anime and manga fandomLiterature2.44×
05Shelter DogsPets & Animals2.33×
06Scooby-DooMovies & TV2.19×
07DuneMovies & TV2.13×
08KPop Demon HuntersMovies & TV2.09×
09Video gamesGames1.94×
10MangaLiterature1.93×
11BeetlejuiceMovies & TV1.88×
12Walt Disney WorldTravel & Leisure1.79×
13Anime moviesMovies & TV1.73×
14Stranger ThingsMovies & TV1.68×
15ComicsLiterature1.62×
16A Knight of the Seven KingdomsMovies & TV1.61×
17IllustrationArts & Culture1.59×
18New York CityTravel & Leisure1.54×
19MuseumArts & Culture1.52×
20Contemporary artArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animated movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Animated movies audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.24×
Pet OwnershipJOY1.24×
Price SensitivityPREMIUM1.22×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Animated movies audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Luxury OrientationPREMIUM0.92×
IndulgenceJOY0.95×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Animated movies have in United Kingdom?

Animated movies has an estimated audience of 11,124,948 people in United Kingdom, concentrated in England and Greater London.

02

What is the gender split and age of Animated movies fans?

53.3% of Animated movies fans are female, 46.7% are male, with an average age of 39.2 years.

03

Which brands do Animated movies fans like most?

Animated movies fans show strongest brand affinity for Video games (1.94×), KPop Demon Hunters (2.09×), and Dune (2.13×) over the country average.

04

Where do Animated movies fans live in United Kingdom?

Animated movies fans in United Kingdom are most concentrated in England (reach ~8.5M), Greater London (reach ~2M), and North West (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Animated movies fans also like?

Beyond Animated movies itself, the audience over-indexes on KPop Demon Hunters (2.09×), Dune (2.13×), Anime & Cosplay (4.31×), and Scooby-Doo (2.19×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Animated movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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