Drama movies Audience in United Kingdom
Drama movies has an estimated audience of 15,350,589 people in United Kingdom. 58.4% are female, 41.6% are male, average age 42.8. Top regions: England, Greater London, North West. Top brand affinities: Argo (2012 film), Dune, Books, Waterstones, Premier Inn.
The average Drama movies fan in United Kingdom is 42.8 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Argo (2012 film), Dune, Books, with strongest over-indexing on Argo (2012 film) (1.93× the country average). Demographically, the Drama movies audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Drama movies fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 42.8 |
| Estimated audience size | 15,350,589 |
Audience persona
The typical Drama movies fan in United Kingdom is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Argo (2012 film).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,489,314 | 0.81× |
| Greater London | 2,413,882 | 1.21× |
| North West | 2,094,694 | 1.28× |
| South East | 2,066,821 | 1× |
| Scotland | 1,560,876 | 1.13× |
| East of England | 1,427,968 | 1.02× |
| South West | 1,346,584 | 1.07× |
| East Midlands | 1,043,176 | 0.96× |
| Wales | 933,580 | 1.07× |
| Yorkshire and the Humber | 852,145 | 0.69× |
| North East | 582,566 | 0.98× |
| West Midlands | 524,456 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Argo (2012 film) | 1.93× | Movies & TV |
| Dune | 2.64× | Movies & TV |
| Books | 1.52× | Literature |
| Waterstones | 1.97× | Literature |
| Premier Inn | 1.62× | Travel & Leisure |
| Sarah, Duchess of York | 3.45× | Literature |
| Beetlejuice | 2.08× | Movies & TV |
| Travelodge | 1.69× | Travel & Leisure |
| Gala Bingo | 1.77× | Games |
| Strictly Come Dancing | 1.73× | Sports |
| Olivia Colman | 3.02× | Movies & TV |
| MSN | 1.96× | News |
| Gov.uk | 1.73× | Politics & Society |
| YouTube Music | 2.35× | Internet & Social Media |
| KPop Demon Hunters | 1.61× | Movies & TV |
| Shelter Dogs | 2.15× | Pets & Animals |
| Bruce Willis | 2.27× | Movies & TV |
| Facebook Messenger | 1.55× | Internet & Social Media |
| Paddington | 1.73× | Movies & TV |
| Emmerdale | 1.67× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.13 |
| Convenience Orientation | PREMIUM | 1.12 |
| Social Media Usage | JOY | 1.09 |
| Indulgence | JOY | 1.08 |
| Extroversion | THRILL | 1.06 |
| Travelling | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
See Drama movies audiences in other countries
More Movie genre audiences in United Kingdom
- Comedy movies (22,559,704)
- Documentary movies (13,200,034)
- Thriller movies (12,096,479)
- Action movies (11,480,146)
- Animated movies (11,124,948)
Frequently asked questions
How many fans does Drama movies have in United Kingdom?
Drama movies has an estimated audience of 15,350,589 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Drama movies fans?
58.4% of Drama movies fans are female, 41.6% are male, with an average age of 42.8 years.
Which brands do Drama movies fans like most?
Drama movies fans show strongest brand affinity for Argo (2012 film) (1.93×), Dune (2.64×), and Books (1.52×) over the country average.
Where do Drama movies fans live in United Kingdom?
Drama movies fans in United Kingdom are most concentrated in England (reach 11,489,314), Greater London (reach 2,413,882), and North West (reach 2,094,694). These three regions account for the largest share of the active audience.
What other brands do Drama movies fans also like?
Beyond Drama movies itself, the audience over-indexes on Dune (2.64×), Books (1.52×), Waterstones (1.97×), and Premier Inn (1.62×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.