A data profile of the people who buy, follow and care about Drama movies in United Kingdom — modelled from more than twelve digital signal sources. Drama movies has an estimated audience of 15,350,589 people in United Kingdom.
The average Drama movies fan in United Kingdom is 42.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Books, Dune, Waterstones, with strongest over-indexing on Books (1.52× the country average).
Demographically, the Drama movies audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Drama movies fan in United Kingdom is more female, around 42.8 years old, with strong Family Orientation tendencies and a notable affinity for Books.
The key figures that characterise the Drama movies profile in United Kingdom.
58.4% are female, 41.6% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 42.8 |
| Estimated audience size | 15,350,589 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Drama movies audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
Where the Drama movies audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~2M | 1.18× | |
| 02 | Greater London | ~2.5M | 1.17× | |
| 03 | Scotland | ~1.5M | 1.08× | |
| 04 | South West | ~1.5M | 1.04× | |
| 05 | Wales | ~900K | 1.03× | |
| 06 | East of England | ~1.5M | 1.01× | |
| 07 | South East | ~2M | 1.00× | |
| 08 | North East | ~600K | 0.99× | |
| 09 | East Midlands | ~1M | 0.98× | |
| 10 | West Midlands | ~600K | 0.87× | |
| 11 | Yorkshire and the Humber | ~1M | 0.84× | |
| 12 | England | ~12M | 0.82× |
The strongest cross-interests of the Drama movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sarah, Duchess of York | Literature | 3.45× | ||
| 02 | Olivia Colman | Movies & TV | 3.02× | ||
| 03 | Dune | Movies & TV | 2.64× | ||
| 04 | YouTube Music | Internet & Social Media | 2.35× | ||
| 05 | The Sunday Telegraph | News | 2.34× | ||
| 06 | Bruce Willis | Movies & TV | 2.27× | ||
| 07 | Shelter Dogs | Pets & Animals | 2.15× | ||
| 08 | Beetlejuice | Movies & TV | 2.08× | ||
| 09 | Waterstones | Literature | 1.97× | ||
| 10 | MSN | News | 1.96× | ||
| 11 | Gala Bingo | Games | 1.77× | ||
| 12 | Strictly Come Dancing | Sports | 1.73× | ||
| 13 | Gov.uk | Politics & Society | 1.73× | ||
| 14 | Travelodge | Travel & Leisure | 1.69× | ||
| 15 | Mecca Bingo | Games | 1.65× | ||
| 16 | Scottish Widows | Business & Career | 1.62× | ||
| 17 | KPop Demon Hunters | Movies & TV | 1.61× | ||
| 18 | Facebook Messenger | Internet & Social Media | 1.55× | ||
| 19 | Books | Literature | 1.52× | ||
| 20 | Dick Van Dyke | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.33× | |
| Price Sensitivity | PREMIUM | 1.31× | |
| Community Orientation | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Risk Appetite | THRILL | 0.92× | |
| Quality Awareness | PREMIUM | 0.92× |
Drama movies has an estimated audience of 15,350,589 people in United Kingdom, concentrated in England and Greater London.
58.4% of Drama movies fans are female, 41.6% are male, with an average age of 42.8 years.
Drama movies fans show strongest brand affinity for Books (1.52×), Dune (2.64×), and Waterstones (1.97×) over the country average.
Drama movies fans in United Kingdom are most concentrated in England (reach ~12M), Greater London (reach ~2.5M), and South East (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Drama movies itself, the audience over-indexes on Dune (2.64×), Waterstones (1.97×), Scottish Widows (1.62×), and Sarah, Duchess of York (3.45×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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