Drama movies Audience in Canada
Drama movies has an estimated audience of 7,273,586 people in Canada. 53.8% are female, 46.2% are male, average age 38.9. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Stranger Things, Action figure, Film festival, Game of Thrones, Korean drama.
The average Drama movies fan in Canada is 38.9 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Stranger Things, Action figure, Film festival, with strongest over-indexing on Stranger Things (1.75× the country average). Demographically, the Drama movies audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Drama movies fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 38.9 |
| Estimated audience size | 7,273,586 |
Audience persona
The typical Drama movies fan in Canada is balanced, around 38.9 years old, with strong Travelling tendencies and a notable affinity for Stranger Things.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,973,840 | 1.3× |
| Quebec | 1,232,275 | 0.71× |
| British Columbia | 1,126,463 | 1.04× |
| Alberta | 916,686 | 1.02× |
| Manitoba | 285,515 | 1.05× |
| Saskatchewan | 228,754 | 0.99× |
| Nova Scotia | 202,924 | 0.94× |
| New Brunswick | 185,838 | 1.11× |
| Newfoundland and Labrador | 107,237 | 0.97× |
| Prince Edward Island | 35,436 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stranger Things | 1.75× | Movies & TV |
| Action figure | 1.56× | Kids & Family |
| Film festival | 1.67× | Movies & TV |
| Game of Thrones | 1.56× | Movies & TV |
| Korean drama | 1.84× | Movies & TV |
| Harry Potter | 1.53× | Movies & TV |
| Meghan Markle | 1.65× | Fashion & Accessoires |
| BTS | 2.13× | Music & Radio |
| Speculative fiction | 1.7× | Literature |
| Catherine, Duchess of Cambridge | 1.75× | Politics & Society |
| Blake Lively | 1.51× | Movies & TV |
| Demi Moore | 1.54× | Movies & TV |
| Zendaya | 1.63× | Movies & TV |
| Charlize Theron | 1.69× | Movies & TV |
| Prince Harry | 1.7× | Politics & Society |
| Rotten Tomatoes | 1.52× | Movies & TV |
| House of the Dragon | 1.5× | Movies & TV |
| Shōnen manga | 1.53× | Literature |
| Makeup Lessons | 1.53× | Beauty & Wellness |
| Korean language | 1.52× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.35 |
| Patriotism | CONSERVATISM | 1.33 |
| Spirituality | BALANCE | 1.21 |
| Need for Security | CONSERVATISM | 1.15 |
| Convenience Orientation | PREMIUM | 1.14 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
See Drama movies audiences in other countries
More Movie genre audiences in Canada
- Comedy movies (11,360,064)
- Animated movies (6,926,106)
- Documentary movies (6,842,068)
- Action movies (6,676,506)
- Science fiction movies (6,286,634)
Frequently asked questions
How many fans does Drama movies have in Canada?
Drama movies has an estimated audience of 7,273,586 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Drama movies fans?
53.8% of Drama movies fans are female, 46.2% are male, with an average age of 38.9 years.
Which brands do Drama movies fans like most?
Drama movies fans show strongest brand affinity for Stranger Things (1.75×), Action figure (1.56×), and Film festival (1.67×) over the country average.
Where do Drama movies fans live in Canada?
Drama movies fans in Canada are most concentrated in Ontario (reach 3,973,840), Quebec (reach 1,232,275), and British Columbia (reach 1,126,463). These three regions account for the largest share of the active audience.
What other brands do Drama movies fans also like?
Beyond Drama movies itself, the audience over-indexes on Action figure (1.56×), Film festival (1.67×), Game of Thrones (1.56×), and Korean drama (1.84×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.