A data profile of the people who buy, follow and care about Drama movies in Canada — modelled from more than twelve digital signal sources. Drama movies has an estimated audience of 7,273,586 people in Canada.
The average Drama movies fan in Canada is 38.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Stranger Things, Action figure, Film festival, with strongest over-indexing on Stranger Things (1.75× the country average).
Demographically, the Drama movies audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Travelling, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Drama movies fan in Canada is balanced, around 38.9 years old, with strong Travelling tendencies and a notable affinity for Stranger Things.
The key figures that characterise the Drama movies profile in Canada.
53.8% are female, 46.2% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 38.9 |
| Estimated audience size | 7,273,586 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Drama movies audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
Where the Drama movies audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4M | 1.30× | |
| 02 | New Brunswick | ~200K | 1.11× | |
| 03 | Manitoba | ~300K | 1.05× | |
| 04 | British Columbia | ~1M | 1.04× | |
| 05 | Alberta | ~900K | 1.02× | |
| 06 | Saskatchewan | ~200K | 0.99× | |
| 07 | Prince Edward Island | ~40K | 0.99× | |
| 08 | Newfoundland and Labrador | ~100K | 0.97× | |
| 09 | Nova Scotia | ~200K | 0.94× | |
| 10 | Quebec | ~1M | 0.71× |
The strongest cross-interests of the Drama movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BTS | Music & Radio | 2.13× | ||
| 02 | Korean drama | Movies & TV | 1.84× | ||
| 03 | Stranger Things | Movies & TV | 1.75× | ||
| 04 | Catherine, Duchess of Cambridge | Politics & Society | 1.75× | ||
| 05 | Speculative fiction | Literature | 1.70× | ||
| 06 | Charlize Theron | Movies & TV | 1.69× | ||
| 07 | Grey's Anatomy | Movies & TV | 1.69× | ||
| 08 | Film festival | Movies & TV | 1.67× | ||
| 09 | Meghan Markle | Fashion & Accessoires | 1.65× | ||
| 10 | Zendaya | Movies & TV | 1.63× | ||
| 11 | Action figure | Kids & Family | 1.56× | ||
| 12 | Game of Thrones | Movies & TV | 1.56× | ||
| 13 | Mitch McConnell | Politics & Society | 1.54× | ||
| 14 | Demi Moore | Movies & TV | 1.54× | ||
| 15 | Harry Potter | Movies & TV | 1.53× | ||
| 16 | Shōnen manga | Literature | 1.53× | ||
| 17 | Makeup Lessons | Beauty & Wellness | 1.53× | ||
| 18 | Rotten Tomatoes | Movies & TV | 1.52× | ||
| 19 | Blake Lively | Movies & TV | 1.51× | ||
| 20 | House of the Dragon | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.35× | |
| Patriotism | CONSERVATISM | 1.33× | |
| Spirituality | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.98× | |
| Individualism | JOY | 0.99× | |
| Design Affinity | PREMIUM | 1.00× |
Drama movies has an estimated audience of 7,273,586 people in Canada, concentrated in Ontario and Quebec.
53.8% of Drama movies fans are female, 46.2% are male, with an average age of 38.9 years.
Drama movies fans show strongest brand affinity for Stranger Things (1.75×), Action figure (1.56×), and Film festival (1.67×) over the country average.
Drama movies fans in Canada are most concentrated in Ontario (reach ~4M), Quebec (reach ~1M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Drama movies itself, the audience over-indexes on Action figure (1.56×), Film festival (1.67×), Game of Thrones (1.56×), and Korean drama (1.84×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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