Drama movies Audience in Spain
Drama movies has an estimated audience of 9,035,238 people in Spain. 57.0% are female, 43.0% are male, average age 44.6. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Consumer electronics, Alcoholic beverages, Beauty, El País (Uruguay), Thriller movies.
The average Drama movies fan in Spain is 44.6 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Consumer electronics, Alcoholic beverages, Beauty, with strongest over-indexing on Consumer electronics (1.61× the country average). Demographically, the Drama movies audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Drama movies fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 44.6 |
| Estimated audience size | 9,035,238 |
Audience persona
The typical Drama movies fan in Spain is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Consumer electronics.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 881,805 | 0.54× |
| Community of Madrid | 776,351 | 0.51× |
| Andalusia | 525,855 | 0.3× |
| Comunidad Valenciana | 416,941 | 0.41× |
| Region of Murcia | 305,480 | 0.99× |
| Extremadura | 288,347 | 1.48× |
| Castilla-La Mancha | 251,251 | 0.69× |
| Principality of Asturias | 239,680 | 1.13× |
| La Rioja | 230,734 | 3.92× |
| Aragon | 217,144 | 0.91× |
| Cantabria | 213,652 | 1.88× |
| Castile and León | 212,836 | 0.54× |
| Canary Islands | 206,274 | 0.46× |
| Navarre | 199,866 | 1.76× |
| Balearic Islands | 175,560 | 0.69× |
| Galicia | 168,961 | 0.4× |
| Basque Autonomous Country | 136,958 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Consumer electronics | 1.61× | Technology & Electronics |
| Alcoholic beverages | 1.9× | Food & Beverages |
| Beauty | 1.54× | Beauty & Wellness |
| El País (Uruguay) | 2.27× | News |
| Thriller movies | 2.58× | Movies & TV |
| El País | 1.84× | News |
| Netflix | 1.99× | Movies & TV |
| Luxury goods | 1.56× | Fashion & Accessoires |
| History | 1.65× | Literature |
| Ana de Armas | 2.67× | Movies & TV |
| Beauty salons | 1.61× | Beauty & Wellness |
| Hip hop music | 1.78× | Music & Radio |
| Vodafone | 1.88× | Technology & Electronics |
| Books | 1.52× | Literature |
| Brad Pitt | 2.47× | Movies & TV |
| Horror movies | 2.23× | Movies & TV |
| Friends | 1.95× | Movies & TV |
| Sydney Sweeney | 1.99× | Movies & TV |
| Semana | 1.59× | News |
| Action movies | 1.84× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.28 |
| Need for Security | CONSERVATISM | 1.1 |
| Social Media Usage | JOY | 1.04 |
| Mindfulness | BALANCE | 1.02 |
| Travelling | THRILL | 1.02 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
See Drama movies audiences in other countries
More Movie genre audiences in Spain
- Comedy movies (13,707,820)
- Thriller movies (6,842,449)
- Documentary movies (6,600,779)
- Action movies (6,529,273)
- Animated movies (6,301,221)
Frequently asked questions
How many fans does Drama movies have in Spain?
Drama movies has an estimated audience of 9,035,238 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Drama movies fans?
57.0% of Drama movies fans are female, 43.0% are male, with an average age of 44.6 years.
Which brands do Drama movies fans like most?
Drama movies fans show strongest brand affinity for Consumer electronics (1.61×), Alcoholic beverages (1.9×), and Beauty (1.54×) over the country average.
Where do Drama movies fans live in Spain?
Drama movies fans in Spain are most concentrated in Catalonia (reach 881,805), Community of Madrid (reach 776,351), and Andalusia (reach 525,855). These three regions account for the largest share of the active audience.
What other brands do Drama movies fans also like?
Beyond Drama movies itself, the audience over-indexes on Alcoholic beverages (1.9×), Beauty (1.54×), El País (Uruguay) (2.27×), and Thriller movies (2.58×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.