Rascasse Audience Intelligence

Drama movies Audience in Spain

A data profile of the people who buy, follow and care about Drama movies in Spain — modelled from more than twelve digital signal sources. Drama movies has an estimated audience of 9,035,238 people in Spain.

The average Drama movies fan in Spain is 44.6 years old, more female, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Top brand affinities include Consumer electronics, Alcoholic beverages, Beauty, with strongest over-indexing on Consumer electronics (1.61× the country average).

Demographically, the Drama movies audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Drama movies fan in Spain is more female, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Consumer electronics.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drama movies profile in Spain.

Audience size
9M
in Spain
Gender
57.0%
43.0% male
Age
44.6
average years
Country rank
#232
Topic in Spain
Fig. 01

Search interest · 12-month trend

+766%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drama movies fans

57.0% are female, 43.0% are male, average age 44.6.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Drama movies audience in Spain
MetricValue
Female57.0%
Male43.0%
Average age44.6
Estimated audience size9,035,238
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Drama movies audience in Spain
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4925%
50+32%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Drama movies audience comes from Spain.

Worldwide audience distribution share by country for Drama movies
CountryShare
United States17.2%
China7.0%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drama movies audience in Spain is strongest.

Fig. 05

Top regions by affinity

Drama movies fans by region: top regions in Spain
#RegionReachAffinity×
01La Rioja~80K1.31×
02Cantabria~100K1.09×
03Navarre~100K1.08×
04Extremadura~200K1.05×
05Principality of Asturias~200K1.01×
06Region of Murcia~300K1.00×
07Aragon~200K0.99×
08Castilla-La Mancha~400K0.97×
09Balearic Islands~200K0.97×
10Castile and León~400K0.95×
11Canary Islands~400K0.94×
12Galicia~400K0.94×
13Basque Autonomous Country~300K0.94×
14Comunidad Valenciana~900K0.88×
15Andalusia~1.5M0.85×
16Catalonia~1.5M0.83×
17Community of Madrid~1M0.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drama movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drama movies audience
#·InterestCategoryAffinity×
01ArgentMusic & Radio4.13×
02Ana de ArmasMovies & TV2.67×
03Thriller moviesMovies & TV2.58×
04Brad PittMovies & TV2.47×
05El País (Uruguay)News2.27×
06Horror moviesMovies & TV2.23×
07NetflixMovies & TV1.99×
08Sydney SweeneyMovies & TV1.99×
09Alcoholic beveragesFood & Beverages1.90×
10VodafoneTechnology & Electronics1.88×
11El PaísNews1.84×
12Action moviesMovies & TV1.84×
13Hip hop musicMusic & Radio1.78×
14HistoryLiterature1.65×
15Consumer electronicsTechnology & Electronics1.61×
16Beauty salonsBeauty & Wellness1.61×
17SemanaNews1.59×
18Luxury goodsFashion & Accessoires1.56×
19BeautyBeauty & Wellness1.54×
20BooksLiterature1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drama movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Drama movies audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.26×
Social Media UsageJOY1.21×
IndividualismJOY1.19×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Drama movies audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.94×
Career OrientationPOWER0.95×
MindfulnessBALANCE0.96×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Drama movies have in Spain?

Drama movies has an estimated audience of 9,035,238 people in Spain, concentrated in Andalusia and Catalonia.

02

What is the gender split and age of Drama movies fans?

57.0% of Drama movies fans are female, 43.0% are male, with an average age of 44.6 years.

03

Which brands do Drama movies fans like most?

Drama movies fans show strongest brand affinity for Consumer electronics (1.61×), Alcoholic beverages (1.9×), and Beauty (1.54×) over the country average.

04

Where do Drama movies fans live in Spain?

Drama movies fans in Spain are most concentrated in Andalusia (reach ~1.5M), Catalonia (reach ~1.5M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Drama movies fans also like?

Beyond Drama movies itself, the audience over-indexes on Alcoholic beverages (1.9×), Beauty (1.54×), El País (Uruguay) (2.27×), and Thriller movies (2.58×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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