A data profile of the people who buy, follow and care about Drama movies in Spain — modelled from more than twelve digital signal sources. Drama movies has an estimated audience of 9,035,238 people in Spain.
The average Drama movies fan in Spain is 44.6 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Consumer electronics, Alcoholic beverages, Beauty, with strongest over-indexing on Consumer electronics (1.61× the country average).
Demographically, the Drama movies audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Drama movies fan in Spain is more female, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Consumer electronics.
The key figures that characterise the Drama movies profile in Spain.
57.0% are female, 43.0% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 44.6 |
| Estimated audience size | 9,035,238 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Drama movies audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
Where the Drama movies audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~80K | 1.31× | |
| 02 | Cantabria | ~100K | 1.09× | |
| 03 | Navarre | ~100K | 1.08× | |
| 04 | Extremadura | ~200K | 1.05× | |
| 05 | Principality of Asturias | ~200K | 1.01× | |
| 06 | Region of Murcia | ~300K | 1.00× | |
| 07 | Aragon | ~200K | 0.99× | |
| 08 | Castilla-La Mancha | ~400K | 0.97× | |
| 09 | Balearic Islands | ~200K | 0.97× | |
| 10 | Castile and León | ~400K | 0.95× | |
| 11 | Canary Islands | ~400K | 0.94× | |
| 12 | Galicia | ~400K | 0.94× | |
| 13 | Basque Autonomous Country | ~300K | 0.94× | |
| 14 | Comunidad Valenciana | ~900K | 0.88× | |
| 15 | Andalusia | ~1.5M | 0.85× | |
| 16 | Catalonia | ~1.5M | 0.83× | |
| 17 | Community of Madrid | ~1M | 0.82× |
The strongest cross-interests of the Drama movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Argent | Music & Radio | 4.13× | ||
| 02 | Ana de Armas | Movies & TV | 2.67× | ||
| 03 | Thriller movies | Movies & TV | 2.58× | ||
| 04 | Brad Pitt | Movies & TV | 2.47× | ||
| 05 | El País (Uruguay) | News | 2.27× | ||
| 06 | Horror movies | Movies & TV | 2.23× | ||
| 07 | Netflix | Movies & TV | 1.99× | ||
| 08 | Sydney Sweeney | Movies & TV | 1.99× | ||
| 09 | Alcoholic beverages | Food & Beverages | 1.90× | ||
| 10 | Vodafone | Technology & Electronics | 1.88× | ||
| 11 | El País | News | 1.84× | ||
| 12 | Action movies | Movies & TV | 1.84× | ||
| 13 | Hip hop music | Music & Radio | 1.78× | ||
| 14 | History | Literature | 1.65× | ||
| 15 | Consumer electronics | Technology & Electronics | 1.61× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.61× | ||
| 17 | Semana | News | 1.59× | ||
| 18 | Luxury goods | Fashion & Accessoires | 1.56× | ||
| 19 | Beauty | Beauty & Wellness | 1.54× | ||
| 20 | Books | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.26× | |
| Social Media Usage | JOY | 1.21× | |
| Individualism | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.94× | |
| Career Orientation | POWER | 0.95× | |
| Mindfulness | BALANCE | 0.96× |
Drama movies has an estimated audience of 9,035,238 people in Spain, concentrated in Andalusia and Catalonia.
57.0% of Drama movies fans are female, 43.0% are male, with an average age of 44.6 years.
Drama movies fans show strongest brand affinity for Consumer electronics (1.61×), Alcoholic beverages (1.9×), and Beauty (1.54×) over the country average.
Drama movies fans in Spain are most concentrated in Andalusia (reach ~1.5M), Catalonia (reach ~1.5M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Drama movies itself, the audience over-indexes on Alcoholic beverages (1.9×), Beauty (1.54×), El País (Uruguay) (2.27×), and Thriller movies (2.58×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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