Rascasse Audience Intelligence

Vodafone Target Market in Spain

A data profile of the people who buy, follow and care about Vodafone in Spain — modelled from more than twelve digital signal sources. Vodafone has an estimated audience of 5,840,812 people in Spain.

#1among Mobile phone operator in Spain#40among Brand in Spain#24in Technology & Electronics

The average Vodafone fan in Spain is 48.5 years old, balanced, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Community of Madrid, Andalusia.

Top brand affinities include BBVA, El País, Transport, with strongest over-indexing on BBVA (2.06× the country average).

Demographically, the Vodafone audience skews balanced with an average age of 48.5, and over-indexes on personality traits such as Need for Security, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Vodafone fan in Spain is balanced, around 48.5 years old, with strong Need for Security tendencies and a notable affinity for BBVA.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vodafone profile in Spain.

Audience size
5.8M
in Spain
Gender
46.0%♀
54.0% male
Age
48.5
average years
Country rank
#500
Brand in Spain
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vodafone

46.0% are female, 54.0% are male, average age 48.5.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Vodafone audience in Spain
MetricValue
Female46.0%
Male54.0%
Average age48.5
Estimated audience size5,840,812
Fig. 03

Age distribution

Ø 48.5
average years
Age distribution of the Vodafone audience in Spain
Age bracketShare%
16-194%
20-2910%
30-3916%
40-4928%
50+42%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Vodafone audience comes from Spain.

Worldwide audience distribution share by country for Vodafone
CountryShare
Germany19.1%
Italy9.0%
Spain8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vodafone audience in Spain is strongest.

Fig. 05

Top regions by affinity

Vodafone customers by region in Spain
#RegionReachAffinity×
01Comunidad Valenciana~900K1.29×
02Catalonia~1.5M1.24×
03Community of Madrid~1.5M1.21×
04Canary Islands~400K1.20×
05Balearic Islands~200K1.18×
06Andalusia~1M1.00×
07Castile and León~300K0.99×
08Cantabria~80K0.99×
09Galicia~300K0.96×
10Navarre~70K0.95×
11Region of Murcia~200K0.94×
12Aragon~100K0.93×
13Basque Autonomous Country~200K0.88×
14Principality of Asturias~100K0.87×
15Castilla-La Mancha~200K0.84×
16Extremadura~100K0.80×
17La Rioja~30K0.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vodafone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vodafone audience
#·InterestCategoryAffinity×
01Office 365Technology & Electronics4.47×
02OneDriveTechnology & Electronics3.09×
03Free softwareTechnology & Electronics2.95×
04BwinGames2.94×
05Google DriveTechnology & Electronics2.61×
06El PaísNews2.51×
07TransportCars & Mobility2.40×
08BBVABusiness & Career2.06×
09Video gamesGames2.06×
10AldiShopping2.00×
11El País (Uruguay)News2.00×
12MovistarTechnology & Electronics1.85×
13La CaixaBusiness & Career1.83×
14ArchitectureBusiness & Career1.71×
15MadridTravel & Leisure1.69×
16Comedy moviesMovies & TV1.69×
17TelevisionsTechnology & Electronics1.64×
18Pop musicMusic & Radio1.64×
19Luxury goodsFashion & Accessoires1.54×
20AthleteMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vodafone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vodafone audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.64×
Social Media UsageJOY1.26×
Convenience OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vodafone audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.52×
IndividualismJOY0.64×
ExtroversionTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vodafone's target market in Spain?

Vodafone's target market in Spain covers an estimated 5,840,812 people, concentrated in Catalonia and Community of Madrid.

02

What is the gender split and age of Vodafone customers?

46.0% of the Vodafone audience are female, 54.0% are male, with an average age of 48.5 years.

03

Which brands do Vodafone fans like most?

Vodafone fans show strongest brand affinity for BBVA (2.06×), El País (2.51×), and Transport (2.4×) over the country average.

04

Where do Vodafone fans live in Spain?

Vodafone fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1.5M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Vodafone fans also like?

Beyond Vodafone itself, the audience over-indexes on El País (2.51×), Transport (2.4×), Madrid (1.69×), and Video games (2.06×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in Spain

See Vodafone audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Vodafone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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