Vodafone Audience in Spain
Vodafone has an estimated audience of 6,124,495 people in Spain. 46.0% are female, 54.0% are male, average age 48.5. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: BBVA, El País, Athlete, Office 365, Transport.
The average Vodafone fan in Spain is 48.5 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include BBVA, El País, Athlete, with strongest over-indexing on BBVA (2.06× the country average). Demographically, the Vodafone audience skews balanced with an average age of 48.5, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Vodafone fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 48.5 |
| Estimated audience size | 6,124,495 |
Audience persona
The typical Vodafone fan in Spain is balanced, around 48.5 years old, with strong Need for Security tendencies and a notable affinity for BBVA.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,628,549 | 1.24× |
| Community of Madrid | 1,487,645 | 1.21× |
| Andalusia | 1,426,542 | 1× |
| Comunidad Valenciana | 1,053,390 | 1.29× |
| Canary Islands | 437,517 | 1.21× |
| Galicia | 325,974 | 0.96× |
| Castile and León | 314,005 | 0.99× |
| Castilla-La Mancha | 248,596 | 0.84× |
| Balearic Islands | 241,492 | 1.18× |
| Basque Autonomous Country | 238,685 | 0.88× |
| Region of Murcia | 234,677 | 0.94× |
| Aragon | 177,601 | 0.93× |
| Principality of Asturias | 148,197 | 0.87× |
| Extremadura | 124,877 | 0.8× |
| Cantabria | 91,135 | 0.99× |
| Navarre | 86,297 | 0.95× |
| La Rioja | 35,064 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BBVA | 2.06× | Business & Career |
| El País | 2.51× | News |
| Athlete | 1.51× | Music & Radio |
| Office 365 | 4.47× | Technology & Electronics |
| Transport | 2.4× | Cars & Mobility |
| Madrid | 1.69× | Travel & Leisure |
| Video games | 2.06× | Games |
| Televisions | 1.64× | Technology & Electronics |
| Comedy movies | 1.69× | Movies & TV |
| OneDrive | 3.09× | Technology & Electronics |
| Aldi | 2× | Shopping |
| Google Drive | 2.61× | Technology & Electronics |
| Bwin | 2.94× | Games |
| El País (Uruguay) | 2× | News |
| Pop music | 1.64× | Music & Radio |
| Architecture | 1.71× | Business & Career |
| Luxury goods | 1.54× | Fashion & Accessoires |
| Movistar | 1.85× | Technology & Electronics |
| La Caixa | 1.83× | Business & Career |
| Free software | 2.95× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.83 |
| Community Orientation | OPEN | 1.26 |
| Family Orientation | CONSERVATISM | 0.99 |
| Social Media Usage | JOY | 0.96 |
| Patriotism | CONSERVATISM | 0.88 |
| Pet Ownership | JOY | 0.81 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.0% |
| Italy | 9.7% |
| Spain | 9.7% |
See Vodafone audiences in other countries
More Mobile phone operator audiences in Spain
- Orange (5,066,682)
- Telefónica (2,248,033)
- Simyo (1,516,911)
- WIND (Italy) (1,048,163)
- AT&T (860,745)
Frequently asked questions
How many fans does Vodafone have in Spain?
Vodafone has an estimated audience of 6,124,495 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Vodafone fans?
46.0% of Vodafone fans are female, 54.0% are male, with an average age of 48.5 years.
Which brands do Vodafone fans like most?
Vodafone fans show strongest brand affinity for BBVA (2.06×), El País (2.51×), and Athlete (1.51×) over the country average.
Where do Vodafone fans live in Spain?
Vodafone fans in Spain are most concentrated in Catalonia (reach 1,628,549), Community of Madrid (reach 1,487,645), and Andalusia (reach 1,426,542). These three regions account for the largest share of the active audience.
What other brands do Vodafone fans also like?
Beyond Vodafone itself, the audience over-indexes on El País (2.51×), Athlete (1.51×), Office 365 (4.47×), and Transport (2.4×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Vodafone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.