Vodafone Audience in United States

Vodafone logo

Vodafone has an estimated audience of 810,293 people in United States. 52.6% are female, 47.4% are male, average age 42.2. Top regions: California, New York, Texas. Top brand affinities: VOO, Orange, Virgin Mobile, M-Pesa, Egypt.

The average Vodafone fan in United States is 42.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include VOO, Orange, Virgin Mobile, with strongest over-indexing on VOO (189.66× the country average). Demographically, the Vodafone audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Demographics of Vodafone fans

Demographic split for Vodafone audience in United States
MetricValue
Female52.6%
Male47.4%
Average age42.2
Estimated audience size810,293

Audience persona

The typical Vodafone fan in United States is balanced, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for VOO.

Top regions in United States

Top regions ranked by reach for Vodafone in United States
RegionReachAffinity
California139,1531.56×
New York96,1942.12×
Texas72,1911.04×
Florida69,9581.28×
Illinois33,7861.25×
New Jersey33,0731.6×
Virginia27,9261.41×
Massachusetts24,7491.55×
Georgia24,6140.99×
Pennsylvania22,6710.83×
North Carolina22,5080.92×
Washington22,3151.37×
Ohio17,4160.7×
Michigan16,5980.78×
Arizona16,3310.99×
Maryland16,3141.17×
Colorado14,5381.14×
Washington, District of Columbia13,1025.38×
Tennessee12,1750.75×
Oregon10,3041.11×
Indiana10,0740.68×
Missouri9,9260.76×
Minnesota9,4540.81×
Connecticut9,3301.15×
Wisconsin9,0420.74×
South Carolina8,7830.72×
Nevada8,1701.04×
Alabama8,1570.72×
Kentucky6,6580.66×
Louisiana6,1340.59×
Utah5,7920.8×
Oklahoma4,9240.55×
Kansas4,7970.75×
Iowa4,4360.66×
Hawaii4,0201.15×
Arkansas3,7650.56×
New Hampshire3,3191.04×
Mississippi3,0060.45×
Idaho2,6550.65×
Maine2,5340.87×
Rhode Island2,4710.96×
New Mexico2,3730.58×
Nebraska2,2100.54×
Delaware2,0000.89×
West Virginia1,9930.53×
Alaska1,9221.11×
Montana1,2390.55×
Vermont1,1780.83×
South Dakota1,0250.55×
North Dakota9750.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vodafone audience
BrandAffinityCategory
VOO189.66×Technology & Electronics
Orange76.85×Technology & Electronics
Virgin Mobile122.09×Technology & Electronics
M-Pesa300×Technology & Electronics
Egypt20×Travel & Leisure
Jumia110.8×Fashion & Accessoires
Saudi Arabia20×Travel & Leisure
Arab world20×Travel & Leisure
Indian Premier League11.34×Sports
Lebanon20×Travel & Leisure
India national cricket team26.32×Sports
Limited company74.22×Business & Career
BSE SENSEX51.68×Business & Career
Zoom (TV channel)9.38×Technology & Electronics
Fastrack81.25×Shopping
Telenet377.27×Technology & Electronics
Chennai Super Kings36.39×Sports
Cricbuzz25.62×Sports
Red Sea18.31×Travel & Leisure
Dubai17.03×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vodafone audience
TraitClusterScore
Need for SecurityCONSERVATISM1.81
Risk AppetiteTHRILL1.52
Urban LifestyleOPEN1.42
TravellingTHRILL1.4
Community OrientationOPEN1.29
LGBTQ+ IdentityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Vodafone
CountryShare
Germany20.0%
Italy9.7%
Spain9.7%

See Vodafone audiences in other countries

More Mobile phone operator audiences in United States

Frequently asked questions

How many fans does Vodafone have in United States?

Vodafone has an estimated audience of 810,293 people in United States, concentrated in California and New York.

What is the gender split and age of Vodafone fans?

52.6% of Vodafone fans are female, 47.4% are male, with an average age of 42.2 years.

Which brands do Vodafone fans like most?

Vodafone fans show strongest brand affinity for VOO (189.66×), Orange (76.85×), and Virgin Mobile (122.09×) over the country average.

Where do Vodafone fans live in United States?

Vodafone fans in United States are most concentrated in California (reach 139,153), New York (reach 96,194), and Texas (reach 72,191). These three regions account for the largest share of the active audience.

What other brands do Vodafone fans also like?

Beyond Vodafone itself, the audience over-indexes on Orange (76.85×), Virgin Mobile (122.09×), M-Pesa (300×), and Egypt (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vodafone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.