Rascasse Audience Intelligence

BSE SENSEX Target Market in United States

A data profile of the people who buy, follow and care about BSE SENSEX in United States — modelled from more than twelve digital signal sources. BSE SENSEX has an estimated audience of 758,462 people in United States.

#8among Stock market in United States#2925among Brand in United States#1789in Business & Career

The average BSE SENSEX fan in United States is 31.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New Jersey.

Top brand affinities include S&P CNX Nifty, Actor Vijay, Market trend, with strongest over-indexing on S&P CNX Nifty (90.12× the country average).

Demographically, the BSE SENSEX audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BSE SENSEX fan in United States is more male, around 31.6 years old, with strong Risk Appetite tendencies and a notable affinity for S&P CNX Nifty.

Category: Business & Career · Type: Brand · Subtype: Stock market

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BSE SENSEX profile in United States.

Audience size
758K
in United States
Gender
35.6%♀
64.4% male
Age
31.6
average years
Country rank
#28434
Brand in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BSE SENSEX

35.6% are female, 64.4% are male, average age 31.6.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for BSE SENSEX audience in United States
MetricValue
Female35.6%
Male64.4%
Average age31.6
Estimated audience size758,462
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the BSE SENSEX audience in United States
Age bracketShare%
16-1943%
20-2920%
30-3915%
40-4912%
50+10%
Fig. 04

Worldwide distribution

5.7%

of the worldwide BSE SENSEX audience comes from United States.

Worldwide audience distribution share by country for BSE SENSEX
CountryShare
India67.4%
United States5.7%
United Arab Emirates2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BSE SENSEX audience in United States is strongest.

Fig. 05

Top regions by affinity

BSE SENSEX customers by region in United States
#RegionReachAffinity×
01New Jersey~90K4.61×
02Washington~40K2.61×
03Texas~100K2.29×
04California~200K2.20×
05Delaware~4K2.13×
06Georgia~40K1.75×
07Illinois~40K1.74×
08North Carolina~40K1.66×
09Virginia~30K1.54×
10Connecticut~10K1.51×
11Massachusetts~20K1.41×
12Pennsylvania~30K1.28×
13New York~50K1.27×
14Maryland~20K1.21×
15Wyoming~1K1.19×
16New Mexico~4K1.13×
17Oregon~9K1.04×
18Florida~50K0.99×
19South Carolina~10K0.99×
20Kentucky~9K0.99×
21Arizona~10K0.91×
22Michigan~20K0.89×
23Colorado~10K0.87×
24Tennessee~10K0.84×
25Missouri~10K0.84×
26Indiana~10K0.83×
27Utah~6K0.82×
28Arkansas~5K0.82×
29Alaska~1K0.81×
30Minnesota~9K0.80×
31Washington, District of Columbia~2K0.80×
32South Dakota~1K0.77×
33Kansas~4K0.75×
34Louisiana~7K0.74×
35Ohio~20K0.73×
36North Dakota~1K0.72×
37Wisconsin~8K0.70×
38West Virginia~2K0.69×
39Nevada~5K0.67×
40Nebraska~3K0.67×
41Montana~1K0.67×
42New Hampshire~2K0.66×
43Rhode Island~2K0.64×
44Iowa~4K0.62×
45Maine~2K0.60×
46Hawaii~2K0.58×
47Idaho~2K0.57×
48Mississippi~3K0.54×
49Oklahoma~4K0.48×
50Alabama~5K0.45×
Fig. 06

Affinity by region

Affinity by region — BSE SENSEX, United States
0.45×1.00×4.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BSE SENSEX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BSE SENSEX audience
#·InterestCategoryAffinity×
01National Stock Exchange of IndiaBusiness & Career93.94×
02Sky BetGames91.64×
03S&P CNX NiftyBusiness & Career90.12×
04Hermann HesseLiterature89.66×
05IPL CricketSports89.32×
06Le Coq SportifFashion & Accessoires71.97×
07The AshesSports58.64×
08Actor VijayMovies & TV57.85×
09HushMovies & TV51.41×
10Indian CricketSports39.07×
11Chile national football teamSports37.91×
12Forex signalsBusiness & Career33.08×
13Swing tradingBusiness & Career25.30×
14Technical analysisBusiness & Career24.66×
15CallalilyMusic & Radio24.64×
16Market trendBusiness & Career24.44×
17Punjab, PakistanTravel & Leisure14.01×
18hotstarMovies & TV13.66×
19Foreign exchange marketBusiness & Career13.37×
20PHPTechnology & Electronics6.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BSE SENSEX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BSE SENSEX audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.72×
TravellingTHRILL1.89×
Need for SecurityCONSERVATISM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BSE SENSEX audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.23×
Family OrientationCONSERVATISM0.63×
Community OrientationOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BSE SENSEX's target market in United States?

BSE SENSEX's target market in United States covers an estimated 758,462 people, concentrated in California and Texas.

02

What is the gender split and age of BSE SENSEX customers?

35.6% of the BSE SENSEX audience are female, 64.4% are male, with an average age of 31.6 years.

03

Which brands do BSE SENSEX fans like most?

BSE SENSEX fans show strongest brand affinity for S&P CNX Nifty (90.12×), Actor Vijay (57.85×), and Market trend (24.44×) over the country average.

04

Where do BSE SENSEX fans live in United States?

BSE SENSEX fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New Jersey (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do BSE SENSEX fans also like?

Beyond BSE SENSEX itself, the audience over-indexes on Actor Vijay (57.85×), Market trend (24.44×), Technical analysis (24.66×), and Swing trading (25.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stock market audiences in United States

See BSE SENSEX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BSE SENSEX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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