Rascasse Audience Intelligence

DAX Audience in United States

A data profile of the people who buy, follow and care about DAX in United States — modelled from more than twelve digital signal sources. DAX has an estimated audience of 5,528,653 people in United States.

#2among Stock market in United States#3544among Topic in United States#572in Business & Career

The average DAX fan in United States is 40.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Merrill Lynch, Barclays, FIFA World Cup 2026, with strongest over-indexing on Merrill Lynch (20.41× the country average).

Demographically, the DAX audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DAX fan in United States is more male, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Merrill Lynch.

Category: Business & Career · Type: Topic · Subtype: Stock market

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DAX profile in United States.

Audience size
5.5M
in United States
Gender
44.0%♀
56.0% male
Age
40.1
average years
Country rank
#6118
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DAX fans

44.0% are female, 56.0% are male, average age 40.1.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for DAX audience in United States
MetricValue
Female44.0%
Male56.0%
Average age40.1
Estimated audience size5,528,653
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the DAX audience in United States
Age bracketShare%
16-1913%
20-2922%
30-3924%
40-4922%
50+19%
Fig. 04

Worldwide distribution

22.0%

of the worldwide DAX audience comes from United States.

Worldwide audience distribution share by country for DAX
CountryShare
United States22.0%
Germany8.6%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DAX audience in United States is strongest.

Fig. 05

Top regions by affinity

DAX fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~70K1.44×
02Louisiana~90K1.27×
03South Carolina~100K1.21×
04Florida~400K1.20×
05Georgia~200K1.19×
06North Carolina~200K1.19×
07Arkansas~50K1.19×
08Mississippi~50K1.18×
09Michigan~200K1.16×
10Kentucky~80K1.15×
11Oklahoma~70K1.15×
12Alabama~90K1.14×
13Tennessee~100K1.13×
14Kansas~50K1.12×
15North Dakota~10K1.12×
16Missouri~100K1.11×
17Alaska~10K1.10×
18Wyoming~9K1.10×
19West Virginia~30K1.09×
20Indiana~100K1.06×
21Ohio~200K1.05×
22Virginia~100K1.05×
23Montana~20K1.03×
24Washington, District of Columbia~20K1.02×
25Texas~500K1.01×
26Washington~100K1.01×
27Nebraska~30K0.98×
28Hawaii~20K0.97×
29New York~300K0.96×
30Maryland~90K0.93×
31Oregon~60K0.93×
32Delaware~10K0.92×
33Idaho~30K0.91×
34Maine~20K0.91×
35Pennsylvania~200K0.90×
36Arizona~100K0.90×
37Wisconsin~80K0.90×
38Minnesota~70K0.90×
39South Dakota~10K0.89×
40California~500K0.87×
41Massachusetts~100K0.87×
42Illinois~200K0.86×
43Connecticut~50K0.86×
44Nevada~50K0.86×
45Colorado~70K0.85×
46New Mexico~20K0.85×
47Rhode Island~10K0.84×
48New Hampshire~20K0.81×
49Utah~40K0.79×
50New Jersey~100K0.74×
Fig. 06

Affinity by region

Affinity by region — DAX, United States
0.74×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DAX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DAX audience
#·InterestCategoryAffinity×
01Merrill LynchBusiness & Career20.41×
02BarclaysBusiness & Career15.74×
03Chemical industryBusiness & Career12.40×
04MunichTravel & Leisure10.19×
05E-TradeBusiness & Career7.76×
06O'Reilly Auto PartsCars & Mobility4.98×
07Charles Schwab CorporationBusiness & Career4.67×
08Little CaesarsFood & Beverages4.56×
09Advance Auto PartsCars & Mobility4.43×
10NASDAQBusiness & Career3.79×
11Popeyes Louisiana KitchenFood & Beverages3.67×
12ExpediaTravel & Leisure3.28×
13AutoZoneCars & Mobility3.15×
14Pizza HutFood & Beverages2.99×
15FIFA World CupSports2.42×
16AirbnbTravel & Leisure2.31×
17FIFA World Cup 2026Sports2.05×
18Online shoppingShopping1.75×
19BeautyBeauty & Wellness1.57×
20Fitness and wellnessSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DAX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DAX audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.19×
Quality AwarenessPREMIUM1.98×
Career OrientationPOWER1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DAX audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.82×
Community OrientationOPEN0.98×
Price SensitivityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DAX have in United States?

DAX has an estimated audience of 5,528,653 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DAX fans?

44.0% of DAX fans are female, 56.0% are male, with an average age of 40.1 years.

03

Which brands do DAX fans like most?

DAX fans show strongest brand affinity for Merrill Lynch (20.41×), Barclays (15.74×), and FIFA World Cup 2026 (2.05×) over the country average.

04

Where do DAX fans live in United States?

DAX fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do DAX fans also like?

Beyond DAX itself, the audience over-indexes on Barclays (15.74×), FIFA World Cup 2026 (2.05×), Little Caesars (4.56×), and O'Reilly Auto Parts (4.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stock market audiences in United States

See DAX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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