DAX Audience in United States

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DAX has an estimated audience of 5,528,653 people in United States. 44.0% are female, 56.0% are male, average age 40.1. Top regions: California, Florida, Texas. Top brand affinities: Merrill Lynch, Chase (bank), Barclays, Little Caesars, LinkedIn.

The average DAX fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Merrill Lynch, Chase (bank), Barclays, with strongest over-indexing on Merrill Lynch (20.41× the country average). Demographically, the DAX audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Stock market

Demographics of DAX fans

Demographic split for DAX audience in United States
MetricValue
Female44.0%
Male56.0%
Average age40.1
Estimated audience size5,528,653

Audience persona

The typical DAX fan in United States is more male, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for Merrill Lynch.

Top regions in United States

Top regions ranked by reach for DAX in United States
RegionReachAffinity
California506,8640.83×
Florida472,3891.26×
Texas420,2500.88×
New York307,5031×
Ohio182,6331.07×
Georgia179,8301.06×
Michigan176,8761.22×
North Carolina176,7531.06×
Illinois161,1540.87×
Pennsylvania158,5170.85×
Virginia127,4080.95×
Tennessee126,0131.14×
Washington116,2821.05×
Indiana108,7071.08×
Missouri106,2501.19×
Arizona99,5540.88×
Massachusetts93,4080.86×
South Carolina92,3841.11×
New Jersey92,0540.65×
Alabama87,5431.13×
Louisiana86,9721.22×
Kentucky80,3931.16×
Wisconsin77,3130.93×
Maryland77,1810.81×
Minnesota76,5900.97×
Iowa75,2731.65×
Colorado75,2660.86×
Oklahoma71,3061.16×
Oregon60,3180.95×
Mississippi52,5941.15×
Arkansas52,5331.15×
Kansas52,4701.2×
Nevada46,6050.87×
Connecticut43,4360.78×
Utah40,4000.82×
West Virginia28,5381.11×
Nebraska27,5660.99×
Idaho25,8990.93×
Hawaii24,7611.04×
New Mexico23,5170.85×
Maine18,3620.93×
Washington, District of Columbia17,2491.04×
Montana17,0891.11×
New Hampshire16,9520.78×
North Dakota13,5831.2×
Alaska12,8881.09×
Rhode Island12,5360.71×
Delaware11,6440.76×
South Dakota10,7240.84×
Wyoming8,6541.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DAX audience
BrandAffinityCategory
Merrill Lynch20.41×Business & Career
Chase (bank)4.38×Business & Career
Barclays15.74×Business & Career
Little Caesars4.56×Food & Beverages
LinkedIn2.95×Internet & Social Media
O'Reilly Auto Parts4.98×Cars & Mobility
AutoZone3.15×Cars & Mobility
E-Trade7.76×Business & Career
Pizza Hut2.99×Food & Beverages
Charles Schwab Corporation4.67×Business & Career
Advance Auto Parts4.43×Cars & Mobility
Munich10.19×Travel & Leisure
Online shopping1.75×Shopping
Deutsche Bank31.07×Business & Career
Expedia3.28×Travel & Leisure
NASDAQ3.79×Business & Career
Fitness and wellness1.52×Sports
Chemical industry12.4×Business & Career
Beauty1.57×Beauty & Wellness
Spotify2×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DAX audience
TraitClusterScore
Career OrientationPOWER2.21
LGBTQ+ IdentityOPEN1.38
Luxury OrientationPREMIUM1.34
Convenience OrientationPREMIUM1.32
Early Adopter MentalityPOWER1.28
ExtroversionTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for DAX
CountryShare
United States22.1%
Germany8.6%
Italy7.3%

See DAX audiences in other countries

More Stock market audiences in United States

Frequently asked questions

How many fans does DAX have in United States?

DAX has an estimated audience of 5,528,653 people in United States, concentrated in California and Florida.

What is the gender split and age of DAX fans?

44.0% of DAX fans are female, 56.0% are male, with an average age of 40.1 years.

Which brands do DAX fans like most?

DAX fans show strongest brand affinity for Merrill Lynch (20.41×), Chase (bank) (4.38×), and Barclays (15.74×) over the country average.

Where do DAX fans live in United States?

DAX fans in United States are most concentrated in California (reach 506,864), Florida (reach 472,389), and Texas (reach 420,250). These three regions account for the largest share of the active audience.

What other brands do DAX fans also like?

Beyond DAX itself, the audience over-indexes on Chase (bank) (4.38×), Barclays (15.74×), Little Caesars (4.56×), and LinkedIn (2.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.