Fitness and wellness Audience in United States

Fitness and wellness logo

Fitness and wellness has an estimated audience of 166,140,000 people in United States. Top regions: Florida, California, Texas. Top brand affinities: Sabrina Carpenter, Hair Extensions, MLB.com, Barbell, Harmonica.

Fitness and wellness fans in United States are concentrated in Florida, with strong brand affinity for Sabrina Carpenter. The audience is concentrated in Florida, California, Texas. Top brand affinities include Sabrina Carpenter, Hair Extensions, MLB.com, with strongest over-indexing on Sabrina Carpenter (2.83× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

Demographics of Fitness and wellness fans

Demographic split for Fitness and wellness audience in United States
MetricValue
Estimated audience size166,140,000

Audience persona

The typical Fitness and wellness fan in United States shows strong Luxury Orientation tendencies and a notable affinity for Sabrina Carpenter.

Top regions in United States

Top regions ranked by reach for Fitness and wellness in United States
RegionReachAffinity
Florida17,010,0003.18×
California9,292,9790.51×
Texas8,602,7380.6×
New York6,637,9650.71×
New Jersey6,390,0001.87×
North Carolina3,520,7870.7×
Pennsylvania2,515,2890.45×
Illinois2,359,1880.43×
Georgia2,328,1580.45×
Arizona2,229,1540.66×
Virginia2,060,1180.51×
Massachusetts1,569,2920.48×
Maryland1,484,3160.52×
Ohio1,480,5220.29×
Tennessee1,478,6930.44×
South Carolina1,468,1100.59×
Michigan1,396,2750.32×
Mississippi1,323,8090.97×
Louisiana1,275,1170.6×
Kentucky1,226,2270.59×
Alabama1,186,9340.51×
Indiana1,177,9970.39×
Arkansas1,176,0510.86×
Wisconsin1,157,3660.46×
Oklahoma1,150,1280.62×
Missouri1,140,8510.43×
Minnesota1,102,9970.46×
Idaho1,100,9511.32×
Kansas1,093,5590.84×
West Virginia1,092,8651.41×
Washington1,065,6670.32×
Colorado1,062,6930.41×
Nevada1,020,0450.63×
Hawaii964,0671.35×
Iowa958,3070.7×
New Mexico950,2581.14×
Oregon935,0920.49×
New Hampshire900,4781.38×
Nebraska881,7661.06×
Connecticut880,4260.53×
Maine868,9941.46×
Utah858,0080.58×
Rhode Island799,7401.78×
Montana697,0502.06×
Delaware693,1801.7×
South Dakota580,7702.44×
Washington, District of Columbia562,2351.13×
Alaska537,4803.07×
North Dakota516,1502.68×
Vermont441,0902.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fitness and wellness audience
BrandAffinityCategory
Sabrina Carpenter2.83×Music & Radio
Hair Extensions1.8×Beauty & Wellness
MLB.com1.59×Sports
Barbell1.69×Sports
Harmonica1.76×Music & Radio
Love & Hip Hop: Atlanta1.88×Movies & TV
Yin yoga2.01×Sports
Long Lashes1.6×Beauty & Wellness
SZA (singer)1.88×Music & Radio
Everlane1.63×Fashion & Accessoires
Princess Polly1.57×Fashion & Accessoires
Iyengar Yoga2.2×Sports
Calisthenics1.75×Sports
Reneé Rapp1.87×Music & Radio
Bikram Yoga2.01×Health
Manicure & Pedicure1.52×Beauty & Wellness
Karma yoga1.72×Health
Black-ish1.55×Movies & TV
Human Hair Extensions1.78×Beauty & Wellness
G&L Musical Instruments1.66×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fitness and wellness audience
TraitClusterScore
Luxury OrientationPREMIUM1.38
Sports ActivityPOWER1.34
IndulgenceJOY1.19
Price SensitivityPREMIUM1.17
Healthy LifestyleBALANCE1.11
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Fitness and wellness
CountryShare
United States22.5%
India7.3%
United Kingdom4.5%

See Fitness and wellness audiences in other countries

More Lifestyle cluster audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.