Fitness and wellness Audience in France

Fitness and wellness has an estimated audience of 26,025,555 people in France. Top regions: Auvergne-Rhône-Alpes, Île-de-France, Pays de la Loire. Top brand affinities: Food, Natural skin care, Catherine Zeta-Jones, POV (TV series), Nike+.

Fitness and wellness fans in France are concentrated in Auvergne-Rhône-Alpes, with strong brand affinity for Food. The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Pays de la Loire. Top brand affinities include Food, Natural skin care, Catherine Zeta-Jones, with strongest over-indexing on Food (1.53× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

Demographics of Fitness and wellness fans

Demographic split for Fitness and wellness audience in France
MetricValue
Estimated audience size26,025,555

Audience persona

The typical Fitness and wellness fan in France shows strong Urban Lifestyle tendencies and a notable affinity for Food.

Top regions in France

Top regions ranked by reach for Fitness and wellness in France
RegionReachAffinity
Auvergne-Rhône-Alpes5,787,3591.89×
Île-de-France3,620,4600.78×
Pays de la Loire2,840,2501.98×
Grand Est2,550,8221.21×
Hauts-de-France1,962,6410.86×
Provence-Alpes-Côte d'Azur1,767,1880.92×
Nouvelle-Aquitaine941,3280.41×
Bourgogne-Franche-Comté553,1260.53×
Centre-Val de Loire546,9630.56×
Normandy542,7290.43×
Occitanie483,7400.22×
Brittany446,2540.35×
Corsica254,2502.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fitness and wellness audience
BrandAffinityCategory
Food1.53×Food & Beverages
Natural skin care1.53×Beauty & Wellness
Catherine Zeta-Jones1.67×Movies & TV
POV (TV series)1.68×Movies & TV
Nike+1.62×Sports
Eva Green1.63×Movies & TV
Comme des Garçons1.64×Fashion & Accessoires
Carrefour Drive1.71×Shopping
Oysho1.5×Fashion & Accessoires
Pandora1.53×Fashion & Accessoires
Bottega Veneta1.52×Fashion & Accessoires
Salaryman1.69×Business & Career
Chess.com1.53×Sports
Sol de Janeiro1.53×Beauty & Wellness
La Vie Claire1.62×Food & Beverages
Barbell1.8×Sports
Middle-distance running1.65×Sports
Crossfit Training1.55×Sports
Final Destination1.53×Movies & TV
Little black dress1.7×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fitness and wellness audience
TraitClusterScore
Urban LifestyleOPEN3.11
Career OrientationPOWER1.5
Design AffinityPREMIUM1.49
MindfulnessBALANCE1.43
ExtroversionTHRILL1.29
TravellingTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Fitness and wellness
CountryShare
United States22.5%
India7.3%
United Kingdom4.5%

See Fitness and wellness audiences in other countries

More Lifestyle cluster audiences in France

How to read this data

Audience size is the estimated number of people in France who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.