A data profile of the people who buy, follow and care about Fitness and wellness in Italy — modelled from more than twelve digital signal sources. Fitness and wellness has an estimated audience of 26,953,333 people in Italy.
Fitness and wellness fans in Italy are concentrated in Lombardy, with strong brand affinity for Bild.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Bild, alVolante, Otaku, with strongest over-indexing on Bild (1.86× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Fitness and wellness fan in Italy shows strong Risk Appetite tendencies and a notable affinity for Bild.
The key figures that characterise the Fitness and wellness profile in Italy.
| Metric | Value |
|---|---|
| Estimated audience size | 26,953,333 |
of the worldwide Fitness and wellness audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 7.3% |
| United Kingdom | 4.5% |
Where the Fitness and wellness audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Abruzzo | ~1M | 1.75× | |
| 02 | Molise | ~200K | 1.40× | |
| 03 | Friuli-Venezia Giulia | ~500K | 1.02× | |
| 04 | Trentino-Alto Adige/Südtirol | ~500K | 1.01× | |
| 05 | Calabria | ~800K | 1.00× | |
| 06 | Marche | ~700K | 0.99× | |
| 07 | Sardinia | ~700K | 0.98× | |
| 08 | Liguria | ~700K | 0.98× | |
| 09 | Puglia | ~1.5M | 0.94× | |
| 10 | Sicilia | ~2M | 0.93× | |
| 11 | Piedmont | ~2M | 0.93× | |
| 12 | Tuscany | ~1.5M | 0.93× | |
| 13 | Campania | ~3M | 0.92× | |
| 14 | Emilia-Romagna | ~2M | 0.92× | |
| 15 | Veneto | ~2M | 0.92× | |
| 16 | Lazio | ~3M | 0.89× | |
| 17 | Lombardy | ~4M | 0.80× |
The strongest cross-interests of the Fitness and wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | My Hero Academia | Literature | 1.89× | ||
| 02 | Blake Lively | Movies & TV | 1.87× | ||
| 03 | Bild | News | 1.86× | ||
| 04 | BTS | Music & Radio | 1.81× | ||
| 05 | Olimpia Milano | Sports | 1.74× | ||
| 06 | Sportando | Sports | 1.71× | ||
| 07 | Major League Soccer | Sports | 1.69× | ||
| 08 | Venture capital | Business & Career | 1.63× | ||
| 09 | Streetwear Shop | Fashion & Accessoires | 1.63× | ||
| 10 | Trading strategy | Business & Career | 1.62× | ||
| 11 | Everton F.C. | Sports | 1.57× | ||
| 12 | U.C. Sampdoria | Sports | 1.56× | ||
| 13 | Leicester City F.C. | Sports | 1.56× | ||
| 14 | Punk fashion | Fashion & Accessoires | 1.55× | ||
| 15 | Otaku | Literature | 1.53× | ||
| 16 | Pokémon (video game series) | Games | 1.53× | ||
| 17 | Collectible card game | Games | 1.53× | ||
| 18 | The Witcher | Games | 1.52× | ||
| 19 | alVolante | News | 1.51× | ||
| 20 | Shōnen manga | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.04× | |
| Mindfulness | BALANCE | 1.01× | |
| Individualism | JOY | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.72× | |
| Urban Lifestyle | OPEN | 0.79× | |
| Social Media Usage | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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