Fitness and wellness Audience in Italy

Fitness and wellness has an estimated audience of 26,953,333 people in Italy. Top regions: Lombardy, Abruzzo, Campania. Top brand affinities: alVolante, Bild, Otaku, Sportando, Pokémon (video game series).

Fitness and wellness fans in Italy are concentrated in Lombardy, with strong brand affinity for alVolante. The audience is concentrated in Lombardy, Abruzzo, Campania. Top brand affinities include alVolante, Bild, Otaku, with strongest over-indexing on alVolante (1.51× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

Demographics of Fitness and wellness fans

Demographic split for Fitness and wellness audience in Italy
MetricValue
Estimated audience size26,953,333

Audience persona

The typical Fitness and wellness fan in Italy shows strong Extroversion tendencies and a notable affinity for alVolante.

Top regions in Italy

Top regions ranked by reach for Fitness and wellness in Italy
RegionReachAffinity
Lombardy1,163,4700.25×
Abruzzo971,5503.61×
Campania915,8950.3×
Sicilia895,3510.38×
Calabria801,5800.97×
Puglia795,4190.43×
Lazio743,9620.23×
Piedmont654,7260.33×
Emilia-Romagna642,5240.29×
Sardinia631,2140.83×
Marche628,8380.94×
Tuscany624,4850.35×
Liguria617,5530.82×
Veneto607,5320.29×
Friuli-Venezia Giulia581,9141.14×
Trentino-Alto Adige/Südtirol577,6651.13×
Molise209,1384.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fitness and wellness audience
BrandAffinityCategory
alVolante1.51×News
Bild1.86×News
Otaku1.53×Literature
Sportando1.71×Sports
Pokémon (video game series)1.53×Games
Collectible card game1.53×Games
Blake Lively1.87×Movies & TV
Olimpia Milano1.74×Sports
My Hero Academia1.89×Literature
Punk fashion1.55×Fashion & Accessoires
The Witcher1.52×Games
Trading strategy1.62×Business & Career
Shōnen manga1.51×Literature
Venture capital1.63×Business & Career
Major League Soccer1.69×Sports
Everton F.C.1.57×Sports
U.C. Sampdoria1.56×Sports
Streetwear Shop1.63×Fashion & Accessoires
BTS1.81×Music & Radio
Leicester City F.C.1.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fitness and wellness audience
TraitClusterScore
ExtroversionTHRILL1.58
Community OrientationOPEN1.29
Social Media UsageJOY1.05
Family OrientationCONSERVATISM1.03
Price SensitivityPREMIUM0.96
Luxury OrientationPREMIUM0.95

Worldwide distribution

Worldwide audience distribution share by country for Fitness and wellness
CountryShare
United States22.5%
India7.3%
United Kingdom4.5%

See Fitness and wellness audiences in other countries

More Lifestyle cluster audiences in Italy

How to read this data

Audience size is the estimated number of people in Italy who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.