Food Audience in Italy
Food has an estimated audience of 39,361,997 people in Italy. 54.7% are female, 45.3% are male, average age 42.5. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Eyelid, Narciso Rodriguez, Contemporary Ceramics, Budweiser, Ritz-Carlton Hotel Company.
The average Food fan in Italy is 42.5 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Eyelid, Narciso Rodriguez, Contemporary Ceramics, with strongest over-indexing on Eyelid (2.96× the country average). Demographically, the Food audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Food fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.5 |
| Estimated audience size | 39,361,997 |
Audience persona
The typical Food fan in Italy is balanced, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for Eyelid.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 7,762,500 | 1.18× |
| Lazio | 5,400,000 | 1.79× |
| Campania | 4,521,674 | 1.02× |
| Sicilia | 3,825,000 | 1.2× |
| Veneto | 3,487,500 | 1.59× |
| Emilia-Romagna | 3,019,226 | 0.94× |
| Tuscany | 2,925,000 | 1.64× |
| Piedmont | 2,502,125 | 0.86× |
| Puglia | 2,143,118 | 0.79× |
| Liguria | 1,196,433 | 1.08× |
| Sardinia | 896,918 | 0.81× |
| Marche | 858,211 | 0.88× |
| Trentino-Alto Adige/Südtirol | 834,638 | 1.47× |
| Friuli-Venezia Giulia | 781,357 | 1.05× |
| Calabria | 591,380 | 0.49× |
| Umbria | 464,149 | 0.73× |
| Abruzzo | 399,872 | 0.46× |
| Basilicata | 227,189 | 0.63× |
| Aosta Valley | 100,963 | 1.01× |
| Molise | 69,300 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eyelid | 2.96× | Beauty & Wellness |
| Narciso Rodriguez | 1.6× | Fashion & Accessoires |
| Contemporary Ceramics | 1.53× | Arts & Culture |
| Budweiser | 1.52× | Food & Beverages |
| Ritz-Carlton Hotel Company | 1.57× | Travel & Leisure |
| CorePower Yoga | 1.81× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.5 |
| Extroversion | THRILL | 1.36 |
| Price Sensitivity | PREMIUM | 1.29 |
| Career Orientation | POWER | 1.27 |
| Community Orientation | OPEN | 1.2 |
| Mindfulness | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.5% |
| India | 4.9% |
See Food audiences in other countries
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
- Clothing (37,348,676)
Frequently asked questions
How many fans does Food have in Italy?
Food has an estimated audience of 39,361,997 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Food fans?
54.7% of Food fans are female, 45.3% are male, with an average age of 42.5 years.
Which brands do Food fans like most?
Food fans show strongest brand affinity for Eyelid (2.96×), Narciso Rodriguez (1.6×), and Contemporary Ceramics (1.53×) over the country average.
Where do Food fans live in Italy?
Food fans in Italy are most concentrated in Lombardy (reach 7,762,500), Lazio (reach 5,400,000), and Campania (reach 4,521,674). These three regions account for the largest share of the active audience.
What other brands do Food fans also like?
Beyond Food itself, the audience over-indexes on Narciso Rodriguez (1.6×), Contemporary Ceramics (1.53×), Budweiser (1.52×), and Ritz-Carlton Hotel Company (1.57×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.