A data profile of the people who buy, follow and care about Food in Italy — modelled from more than twelve digital signal sources. Food has an estimated audience of 39,361,997 people in Italy.
The average Food fan in Italy is 42.5 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Eyelid, Narciso Rodriguez, Contemporary Ceramics, with strongest over-indexing on Eyelid (2.96× the country average).
Demographically, the Food audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 20 regions tracked by Rascasse.
The typical Food fan in Italy is balanced, around 42.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Eyelid.
The key figures that characterise the Food profile in Italy.
54.7% are female, 45.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.5 |
| Estimated audience size | 39,361,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Food audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.5% |
| India | 4.9% |
Where the Food audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~5.5M | 1.78× | |
| 02 | Tuscany | ~3M | 1.63× | |
| 03 | Veneto | ~3.5M | 1.58× | |
| 04 | Trentino-Alto Adige/Südtirol | ~800K | 1.43× | |
| 05 | Sicilia | ~4M | 1.20× | |
| 06 | Lombardy | ~8M | 1.18× | |
| 07 | Liguria | ~1M | 1.08× | |
| 08 | Friuli-Venezia Giulia | ~800K | 1.05× | |
| 09 | Campania | ~4.5M | 1.02× | |
| 10 | Aosta Valley | ~100K | 1.00× | |
| 11 | Emilia-Romagna | ~3M | 0.94× | |
| 12 | Marche | ~900K | 0.89× | |
| 13 | Piedmont | ~2.5M | 0.86× | |
| 14 | Sardinia | ~900K | 0.83× | |
| 15 | Puglia | ~2M | 0.80× | |
| 16 | Umbria | ~500K | 0.78× | |
| 17 | Basilicata | ~300K | 0.75× | |
| 18 | Molise | ~100K | 0.72× | |
| 19 | Calabria | ~700K | 0.58× | |
| 20 | Abruzzo | ~500K | 0.56× |
The strongest cross-interests of the Food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelid | Beauty & Wellness | 2.96× | ||
| 02 | CorePower Yoga | Sports | 1.81× | ||
| 03 | Narciso Rodriguez | Fashion & Accessoires | 1.60× | ||
| 04 | Ritz-Carlton Hotel Company | Travel & Leisure | 1.57× | ||
| 05 | Contemporary Ceramics | Arts & Culture | 1.53× | ||
| 06 | Budweiser | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.07× | |
| Quality Awareness | PREMIUM | 1.06× | |
| DIY Mentality | THRILL | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.59× | |
| Community Orientation | OPEN | 0.60× | |
| Risk Appetite | THRILL | 0.68× |
Food has an estimated audience of 39,361,997 people in Italy, concentrated in Lombardy and Lazio.
54.7% of Food fans are female, 45.3% are male, with an average age of 42.5 years.
Food fans show strongest brand affinity for Eyelid (2.96×), Narciso Rodriguez (1.6×), and Contemporary Ceramics (1.53×) over the country average.
Food fans in Italy are most concentrated in Lombardy (reach ~8M), Lazio (reach ~5.5M), and Campania (reach ~4.5M). These three regions account for the largest share of the active audience.
Beyond Food itself, the audience over-indexes on Narciso Rodriguez (1.6×), Contemporary Ceramics (1.53×), Budweiser (1.52×), and Ritz-Carlton Hotel Company (1.57×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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