Food Audience in Germany
Food has an estimated audience of 34,766,614 people in Germany. 56.5% are female, 43.5% are male, average age 39.1. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Ernsting's family, Mascara, Credit (finance), Fast fashion, Private school.
The average Food fan in Germany is 39.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Ernsting's family, Mascara, Credit (finance), with strongest over-indexing on Ernsting's family (1.72× the country average). Demographically, the Food audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Food fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 39.1 |
| Estimated audience size | 34,766,614 |
Audience persona
The typical Food fan in Germany is more female, around 39.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ernsting's family.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 8,278,653 | 1.48× |
| Nordrhein-Westfalen | 5,533,482 | 0.73× |
| Hessen | 4,479,506 | 1.69× |
| Baden-Württemberg | 4,332,278 | 0.91× |
| Berlin | 2,763,949 | 3.63× |
| Niedersachsen | 1,779,893 | 0.53× |
| Rheinland-Pfalz | 1,710,224 | 0.98× |
| Sachsen | 1,245,503 | 0.73× |
| Hamburg | 1,066,006 | 1.36× |
| Brandenburg | 803,646 | 0.75× |
| Schleswig-Holstein | 638,835 | 0.51× |
| Thüringen | 397,631 | 0.45× |
| Sachsen-Anhalt | 388,120 | 0.43× |
| Mecklenburg-Vorpommern | 303,118 | 0.46× |
| Bremen | 270,908 | 0.91× |
| Saarland | 194,939 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ernsting's family | 1.72× | Shopping |
| Mascara | 1.52× | Beauty & Wellness |
| Credit (finance) | 1.64× | Business & Career |
| Fast fashion | 1.52× | Fashion & Accessoires |
| Private school | 1.71× | Kids & Family |
| Puma | 1.64× | Fashion & Accessoires |
| Fish oil | 4.08× | Health |
| freundin | 1.64× | Fashion & Accessoires |
| miBaby | 1.67× | Kids & Family |
| Hormone | 1.57× | Health |
| 77Onlineshop | 1.94× | Shopping |
| Eyelid | 2.19× | Beauty & Wellness |
| Infant formula | 1.57× | Kids & Family |
| Vigantol | 1.8× | Health |
| City of Brussels | 2.06× | Travel & Leisure |
| A Christmas Carol | 1.72× | Literature |
| Alverde Naturkosmetik | 1.52× | Beauty & Wellness |
| Shopaholic | 2.19× | Movies & TV |
| Extra Space Storage | 1.78× | Home & Garden |
| dasKochrezept | 1.53× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.34 |
| Indulgence | JOY | 1.31 |
| Sustainability | BALANCE | 1.26 |
| Price Sensitivity | PREMIUM | 1.26 |
| Luxury Orientation | PREMIUM | 1.24 |
| Convenience Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.5% |
| India | 4.9% |
See Food audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Food have in Germany?
Food has an estimated audience of 34,766,614 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Food fans?
56.5% of Food fans are female, 43.5% are male, with an average age of 39.1 years.
Which brands do Food fans like most?
Food fans show strongest brand affinity for Ernsting's family (1.72×), Mascara (1.52×), and Credit (finance) (1.64×) over the country average.
Where do Food fans live in Germany?
Food fans in Germany are most concentrated in Bayern (reach 8,278,653), Nordrhein-Westfalen (reach 5,533,482), and Hessen (reach 4,479,506). These three regions account for the largest share of the active audience.
What other brands do Food fans also like?
Beyond Food itself, the audience over-indexes on Mascara (1.52×), Credit (finance) (1.64×), Fast fashion (1.52×), and Private school (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.