Rascasse Audience Intelligence

Food Audience in Germany

A data profile of the people who buy, follow and care about Food in Germany — modelled from more than twelve digital signal sources. Food has an estimated audience of 34,766,614 people in Germany.

#9among Lifestyle cluster in Germany#10among Topic in Germany#2in Food & Beverages

The average Food fan in Germany is 39.1 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Ernsting's family, Mascara, Credit (finance), with strongest over-indexing on Ernsting's family (1.72× the country average).

Demographically, the Food audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Food fan in Germany is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Ernsting's family.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food profile in Germany.

Audience size
34.8M
in Germany
Gender
56.5%♀
43.5% male
Age
39.1
average years
Country rank
#19
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food fans

56.5% are female, 43.5% are male, average age 39.1.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Food audience in Germany
MetricValue
Female56.5%
Male43.5%
Average age39.1
Estimated audience size34,766,614
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Food audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3921%
40-4922%
50+19%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Food audience comes from Germany.

Worldwide audience distribution share by country for Food
CountryShare
United States20.2%
Japan7.5%
India4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food audience in Germany is strongest.

Fig. 05

Top regions by affinity

Food fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~3M3.57×
02Hessen~4M1.54×
03Bayern~8M1.42×
04Hamburg~1M1.33×
05Rheinland-Pfalz~2M1.10×
06Bremen~300K0.99×
07Baden-Württemberg~4.5M0.91×
08Brandenburg~800K0.76×
09Sachsen~1.5M0.74×
10Nordrhein-Westfalen~5.5M0.72×
11Thüringen~500K0.56×
12Niedersachsen~2M0.55×
13Saarland~200K0.54×
14Schleswig-Holstein~700K0.53×
15Mecklenburg-Vorpommern~300K0.52×
16Sachsen-Anhalt~500K0.50×
Fig. 06

Affinity by region

Affinity by region — Food, Germany
0.50×1.00×3.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food audience
#·InterestCategoryAffinity×
01Fish oilHealth4.08×
02EyelidBeauty & Wellness2.19×
03ShopaholicMovies & TV2.19×
04City of BrusselsTravel & Leisure2.06×
0577OnlineshopShopping1.94×
06VigantolHealth1.80×
07Extra Space StorageHome & Garden1.78×
08Ernsting's familyShopping1.72×
09A Christmas CarolLiterature1.72×
10Private schoolKids & Family1.71×
11miBabyKids & Family1.67×
12Credit (finance)Business & Career1.64×
13PumaFashion & Accessoires1.64×
14freundinFashion & Accessoires1.64×
15HormoneHealth1.57×
16Infant formulaKids & Family1.57×
17dasKochrezeptFood & Beverages1.53×
18MascaraBeauty & Wellness1.52×
19Fast fashionFashion & Accessoires1.52×
20Alverde NaturkosmetikBeauty & Wellness1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.13×
Quality AwarenessPREMIUM1.11×
DIY MentalityTHRILL1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
MindfulnessBALANCE0.78×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food have in Germany?

Food has an estimated audience of 34,766,614 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Food fans?

56.5% of Food fans are female, 43.5% are male, with an average age of 39.1 years.

03

Which brands do Food fans like most?

Food fans show strongest brand affinity for Ernsting's family (1.72×), Mascara (1.52×), and Credit (finance) (1.64×) over the country average.

04

Where do Food fans live in Germany?

Food fans in Germany are most concentrated in Bayern (reach ~8M), Nordrhein-Westfalen (reach ~5.5M), and Baden-Württemberg (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Food fans also like?

Beyond Food itself, the audience over-indexes on Mascara (1.52×), Credit (finance) (1.64×), Fast fashion (1.52×), and Private school (1.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Germany

See Food audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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