Hormone Audience in Germany
A data profile of the people who buy, follow and care about Hormone in Germany — modelled from more than twelve digital signal sources. Hormone has an estimated audience of 1,410,624 people in Germany.
The average Hormone fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Therapy, Bild, Tchibo, with strongest over-indexing on Therapy (3.07× the country average).
Demographically, the Hormone audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Creativity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hormone fan in Germany is more female, around 44.6 years old, with strong Creativity tendencies and a notable affinity for Therapy.
At a glance
The key figures that characterise the Hormone profile in Germany.
Search interest · 12-month trend
Demographics of Hormone fans
82.8% are female, 17.2% are male, average age 44.6.
Gender split
| Metric | Value |
|---|---|
| Female | 82.8% |
| Male | 17.2% |
| Average age | 44.6 |
| Estimated audience size | 1,410,624 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 36% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Hormone audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.8% |
| United Kingdom | 5.0% |
| Australia | 4.1% |
Geography
Where the Hormone audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~10K | 1.16× | |
| 02 | Nordrhein-Westfalen | ~400K | 1.15× | |
| 03 | Baden-Württemberg | ~200K | 1.04× | |
| 04 | Sachsen | ~70K | 1.04× | |
| 05 | Sachsen-Anhalt | ~40K | 1.04× | |
| 06 | Hessen | ~100K | 1.02× | |
| 07 | Rheinland-Pfalz | ~70K | 1.02× | |
| 08 | Hamburg | ~30K | 1.02× | |
| 09 | Berlin | ~60K | 1.01× | |
| 10 | Niedersachsen | ~100K | 0.99× | |
| 11 | Thüringen | ~40K | 0.99× | |
| 12 | Bayern | ~200K | 0.93× | |
| 13 | Schleswig-Holstein | ~50K | 0.93× | |
| 14 | Saarland | ~20K | 0.91× | |
| 15 | Brandenburg | ~40K | 0.89× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Hormone audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lacquer | Home & Garden | 7.21× | ||
| 02 | Cholesterol | Food & Beverages | 5.32× | ||
| 03 | Life extension | Health | 4.07× | ||
| 04 | Low-carbohydrate diet | Food & Beverages | 3.88× | ||
| 05 | Ulla Popken | Fashion & Accessoires | 3.86× | ||
| 06 | Supernaturals | Health | 3.84× | ||
| 07 | Therapy | Health | 3.07× | ||
| 08 | Tchibo | Shopping | 2.86× | ||
| 09 | Ernsting's family | Shopping | 2.83× | ||
| 10 | Wetter.com | Home & Garden | 2.63× | ||
| 11 | QVC | Movies & TV | 2.60× | ||
| 12 | Stress (biology) | Health | 2.49× | ||
| 13 | Wellness (alternative medicine) | Health | 2.44× | ||
| 14 | FOCUS Online | News | 2.31× | ||
| 15 | Deichmann | Shopping | 2.24× | ||
| 16 | Rossmann | Shopping | 1.94× | ||
| 17 | Bild | News | 1.82× | ||
| 18 | Obi (store) | Shopping | 1.70× | ||
| 19 | REWE | Shopping | 1.56× | ||
| 20 | Lidl | Shopping | 1.54× |
Personality of the Hormone audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.14× | |
| Family Orientation | CONSERVATISM | 1.10× | |
| DIY Mentality | THRILL | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.47× | |
| Patriotism | CONSERVATISM | 0.47× | |
| Urban Lifestyle | OPEN | 0.48× |
Frequently asked questions
How many fans does Hormone have in Germany?
Hormone has an estimated audience of 1,410,624 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hormone fans?
82.8% of Hormone fans are female, 17.2% are male, with an average age of 44.6 years.
Which brands do Hormone fans like most?
Hormone fans show strongest brand affinity for Therapy (3.07×), Bild (1.82×), and Tchibo (2.86×) over the country average.
Where do Hormone fans live in Germany?
Hormone fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Hormone fans also like?
Beyond Hormone itself, the audience over-indexes on Bild (1.82×), Tchibo (2.86×), Low-carbohydrate diet (3.88×), and Cholesterol (5.32×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Hormone audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hormone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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