Hormone Audience in Germany
Hormone has an estimated audience of 1,410,624 people in Germany. 82.8% are female, 17.2% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Wetter.com, Therapy, Bild, Tchibo.
The average Hormone fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Wetter.com, Therapy, with strongest over-indexing on Gala (2.95× the country average). Demographically, the Hormone audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Hormone fans
| Metric | Value |
|---|---|
| Female | 82.8% |
| Male | 17.2% |
| Average age | 44.6 |
| Estimated audience size | 1,410,624 |
Audience persona
The typical Hormone fan in Germany is more female, around 44.6 years old, with strong Pet Ownership tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 352,131 | 1.14× |
| Bayern | 214,100 | 0.94× |
| Baden-Württemberg | 205,362 | 1.07× |
| Niedersachsen | 137,105 | 1× |
| Hessen | 112,082 | 1.04× |
| Sachsen | 73,264 | 1.06× |
| Rheinland-Pfalz | 70,129 | 0.99× |
| Berlin | 67,540 | 1.07× |
| Schleswig-Holstein | 46,716 | 0.92× |
| Brandenburg | 38,163 | 0.87× |
| Sachsen-Anhalt | 36,801 | 1.01× |
| Thüringen | 33,855 | 0.94× |
| Hamburg | 33,180 | 1.04× |
| Mecklenburg-Vorpommern | 22,219 | 0.83× |
| Bremen | 14,817 | 1.23× |
| Saarland | 14,637 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.95× | News |
| Wetter.com | 2.63× | Home & Garden |
| Therapy | 3.07× | Health |
| Bild | 1.82× | News |
| Tchibo | 2.86× | Shopping |
| Low-carbohydrate diet | 3.88× | Food & Beverages |
| Cholesterol | 5.32× | Food & Beverages |
| Supernaturals | 3.84× | Health |
| Deichmann | 2.24× | Shopping |
| Lacquer | 7.21× | Home & Garden |
| Ulla Popken | 3.86× | Fashion & Accessoires |
| Stress (biology) | 2.49× | Health |
| Obi (store) | 1.7× | Shopping |
| FOCUS Online | 2.31× | News |
| Let's Dance (German TV series) | 2.45× | Movies & TV |
| Rossmann | 1.94× | Shopping |
| QVC | 2.6× | Movies & TV |
| Life extension | 4.07× | Health |
| Wellness (alternative medicine) | 2.44× | Health |
| Ernsting's family | 2.83× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.68 |
| Sustainability | BALANCE | 1.38 |
| Sports Activity | POWER | 1.36 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Mindfulness | BALANCE | 1.28 |
| Creativity | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| United Kingdom | 5.0% |
| Australia | 4.1% |
See Hormone audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hormone have in Germany?
Hormone has an estimated audience of 1,410,624 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hormone fans?
82.8% of Hormone fans are female, 17.2% are male, with an average age of 44.6 years.
Which brands do Hormone fans like most?
Hormone fans show strongest brand affinity for Gala (2.95×), Wetter.com (2.63×), and Therapy (3.07×) over the country average.
Where do Hormone fans live in Germany?
Hormone fans in Germany are most concentrated in Nordrhein-Westfalen (reach 352,131), Bayern (reach 214,100), and Baden-Württemberg (reach 205,362). These three regions account for the largest share of the active audience.
What other brands do Hormone fans also like?
Beyond Hormone itself, the audience over-indexes on Wetter.com (2.63×), Therapy (3.07×), Bild (1.82×), and Tchibo (2.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hormone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.