Wellness (alternative medicine) Audience in Germany
Wellness (alternative medicine) has an estimated audience of 8,442,409 people in Germany. 63.6% are female, 36.4% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Real property, Tagesschau, Pets, Leggings.
The average Wellness (alternative medicine) fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Real property, Tagesschau, with strongest over-indexing on Western Union (6.17× the country average). Demographically, the Wellness (alternative medicine) audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Wellness (alternative medicine) fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 40.2 |
| Estimated audience size | 8,442,409 |
Audience persona
The typical Wellness (alternative medicine) fan in Germany is more female, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,129,666 | 1.69× |
| Bayern | 1,801,057 | 1.33× |
| Baden-Württemberg | 1,451,107 | 1.26× |
| Niedersachsen | 820,486 | 1× |
| Hessen | 656,988 | 1.02× |
| Rheinland-Pfalz | 489,164 | 1.16× |
| Sachsen | 399,325 | 0.96× |
| Berlin | 366,789 | 0.97× |
| Schleswig-Holstein | 278,174 | 0.92× |
| Brandenburg | 221,021 | 0.84× |
| Hamburg | 205,653 | 1.08× |
| Sachsen-Anhalt | 161,909 | 0.74× |
| Thüringen | 159,211 | 0.74× |
| Mecklenburg-Vorpommern | 121,850 | 0.76× |
| Saarland | 76,428 | 0.74× |
| Bremen | 57,136 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 6.17× | Business & Career |
| Real property | 5.27× | Home & Garden |
| Tagesschau | 2.06× | Movies & TV |
| Pets | 1.72× | Pets & Animals |
| Leggings | 4.06× | Fashion & Accessoires |
| Eyes Wide Shut | 8.26× | Movies & TV |
| Storm of Love | 3.14× | Movies & TV |
| Lindsay Lohan | 7.9× | Movies & TV |
| Felix Baumgartner | 3.63× | Sports |
| Meghan Markle | 5.03× | Fashion & Accessoires |
| Automobiles | 1.6× | Cars & Mobility |
| Maria Callas | 7.24× | Music & Radio |
| Focus | 2.69× | News |
| Freeware | 1.94× | Technology & Electronics |
| Shampoo | 2.89× | Beauty & Wellness |
| Netto Marken-Discount | 1.56× | Shopping |
| Satire | 2.96× | Literature |
| Self care | 2.34× | Health |
| Cat food | 2.35× | Pets & Animals |
| FIS Alpine Ski World Cup | 4.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.47 |
| Sports Activity | POWER | 1.43 |
| Mindfulness | BALANCE | 1.42 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Indulgence | JOY | 1.31 |
| Pet Ownership | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 16.6% |
| Germany | 8.3% |
See Wellness (alternative medicine) audiences in other countries
- Wellness (alternative medicine) — United States
- Wellness (alternative medicine) — United Kingdom
- Wellness (alternative medicine) — France
- Wellness (alternative medicine) — Italy
- Wellness (alternative medicine) — Spain
- Wellness (alternative medicine) — Brazil
- Wellness (alternative medicine) — Japan
- Wellness (alternative medicine) — South Korea
- Wellness (alternative medicine) — India
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wellness (alternative medicine) have in Germany?
Wellness (alternative medicine) has an estimated audience of 8,442,409 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wellness (alternative medicine) fans?
63.6% of Wellness (alternative medicine) fans are female, 36.4% are male, with an average age of 40.2 years.
Which brands do Wellness (alternative medicine) fans like most?
Wellness (alternative medicine) fans show strongest brand affinity for Western Union (6.17×), Real property (5.27×), and Tagesschau (2.06×) over the country average.
Where do Wellness (alternative medicine) fans live in Germany?
Wellness (alternative medicine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,129,666), Bayern (reach 1,801,057), and Baden-Württemberg (reach 1,451,107). These three regions account for the largest share of the active audience.
What other brands do Wellness (alternative medicine) fans also like?
Beyond Wellness (alternative medicine) itself, the audience over-indexes on Real property (5.27×), Tagesschau (2.06×), Pets (1.72×), and Leggings (4.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wellness (alternative medicine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.