Rascasse Audience Intelligence

Metabolism Audience in Germany

A data profile of the people who buy, follow and care about Metabolism in Germany — modelled from more than twelve digital signal sources. Metabolism has an estimated audience of 2,814,534 people in Germany.

#1391among Topic in Germany#63in Health

The average Metabolism fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wellness (alternative medicine), Weight loss (Fitness And wellness), Low-carbohydrate diet, with strongest over-indexing on Wellness (alternative medicine) (3.38× the country average).

Demographically, the Metabolism audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Metabolism fan in Germany is more female, around 43.4 years old, with strong Mindfulness tendencies and a notable affinity for Wellness (alternative medicine).

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Metabolism profile in Germany.

Audience size
2.8M
in Germany
Gender
72.8%♀
27.2% male
Age
43.4
average years
Country rank
#2301
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Metabolism fans

72.8% are female, 27.2% are male, average age 43.4.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Metabolism audience in Germany
MetricValue
Female72.8%
Male27.2%
Average age43.4
Estimated audience size2,814,534
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Metabolism audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3923%
40-4929%
50+24%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Metabolism audience comes from Germany.

Worldwide audience distribution share by country for Metabolism
CountryShare
United States29.9%
Japan5.6%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Metabolism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Metabolism fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~50K1.37×
02Nordrhein-Westfalen~700K1.12×
03Schleswig-Holstein~100K1.08×
04Baden-Württemberg~400K1.07×
05Rheinland-Pfalz~100K1.06×
06Niedersachsen~300K1.05×
07Brandenburg~90K1.00×
08Hamburg~60K0.99×
09Bremen~20K0.98×
10Bayern~400K0.96×
11Sachsen~100K0.95×
12Thüringen~70K0.93×
13Mecklenburg-Vorpommern~50K0.92×
14Hessen~200K0.91×
15Sachsen-Anhalt~60K0.89×
16Berlin~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Metabolism, Germany
0.85×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Metabolism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Metabolism audience
#·InterestCategoryAffinity×
01LaVitaHealth4.38×
02Low-carbohydrate dietFood & Beverages3.62×
03Vitamin DHealth3.61×
04Wellness (alternative medicine)Health3.38×
05SupernaturalsHealth3.36×
06Weight loss (Fitness And wellness)Health3.33×
07QVCMovies & TV2.79×
08Sunday NaturalHealth2.39×
09Stress (biology)Health2.26×
10Roland KaiserMusic & Radio2.25×
11TchiboShopping2.20×
12MeditationHealth2.08×
13More NutritionHealth1.97×
14VeganismFood & Beverages1.82×
15REWEShopping1.72×
16DeichmannShopping1.66×
17Discount storesShopping1.61×
18IKEAHome & Garden1.58×
19KauflandShopping1.55×
20H&MShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Metabolism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Metabolism audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.80×
Healthy LifestyleBALANCE1.63×
SpiritualityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Metabolism audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.97×
Early Adopter MentalityPOWER0.99×
Urban LifestyleOPEN1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Metabolism have in Germany?

Metabolism has an estimated audience of 2,814,534 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Metabolism fans?

72.8% of Metabolism fans are female, 27.2% are male, with an average age of 43.4 years.

03

Which brands do Metabolism fans like most?

Metabolism fans show strongest brand affinity for Wellness (alternative medicine) (3.38×), Weight loss (Fitness And wellness) (3.33×), and Low-carbohydrate diet (3.62×) over the country average.

04

Where do Metabolism fans live in Germany?

Metabolism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Metabolism fans also like?

Beyond Metabolism itself, the audience over-indexes on Weight loss (Fitness And wellness) (3.33×), Low-carbohydrate diet (3.62×), Discount stores (1.61×), and QVC (2.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Metabolism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Metabolism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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