Metabolism Audience in Germany
Metabolism has an estimated audience of 2,814,534 people in Germany. 72.8% are female, 27.2% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wellness (alternative medicine), Weight loss (Fitness And wellness), Low-carbohydrate diet, Discount stores, QVC.
The average Metabolism fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wellness (alternative medicine), Weight loss (Fitness And wellness), Low-carbohydrate diet, with strongest over-indexing on Wellness (alternative medicine) (3.38× the country average). Demographically, the Metabolism audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Metabolism fans
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 43.4 |
| Estimated audience size | 2,814,534 |
Audience persona
The typical Metabolism fan in Germany is more female, around 43.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Wellness (alternative medicine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 713,500 | 1.16× |
| Bayern | 439,362 | 0.97× |
| Baden-Württemberg | 417,537 | 1.09× |
| Niedersachsen | 300,192 | 1.1× |
| Hessen | 203,709 | 0.95× |
| Rheinland-Pfalz | 158,780 | 1.13× |
| Sachsen | 123,053 | 0.89× |
| Berlin | 113,021 | 0.9× |
| Schleswig-Holstein | 103,183 | 1.02× |
| Brandenburg | 86,797 | 0.99× |
| Hamburg | 67,824 | 1.07× |
| Sachsen-Anhalt | 59,015 | 0.81× |
| Thüringen | 58,911 | 0.82× |
| Saarland | 43,482 | 1.26× |
| Mecklenburg-Vorpommern | 43,375 | 0.81× |
| Bremen | 25,080 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wellness (alternative medicine) | 3.38× | Health |
| Weight loss (Fitness And wellness) | 3.33× | Health |
| Low-carbohydrate diet | 3.62× | Food & Beverages |
| Discount stores | 1.61× | Shopping |
| QVC | 2.79× | Movies & TV |
| REWE | 1.72× | Shopping |
| Veganism | 1.82× | Food & Beverages |
| Supernaturals | 3.36× | Health |
| Stress (biology) | 2.26× | Health |
| IKEA | 1.58× | Home & Garden |
| Wetter.com | 1.82× | Home & Garden |
| Vitamin D | 3.61× | Health |
| Tchibo | 2.2× | Shopping |
| More Nutrition | 1.97× | Health |
| LaVita | 4.38× | Health |
| Kaufland | 1.55× | Shopping |
| H&M | 1.55× | Shopping |
| Roland Kaiser | 2.25× | Music & Radio |
| Meditation | 2.08× | Health |
| Deichmann | 1.66× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.94 |
| Sports Activity | POWER | 1.55 |
| Pet Ownership | JOY | 1.41 |
| Indulgence | JOY | 1.38 |
| Design Affinity | PREMIUM | 1.33 |
| Mindfulness | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| Japan | 5.6% |
| United Kingdom | 4.6% |
See Metabolism audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Metabolism have in Germany?
Metabolism has an estimated audience of 2,814,534 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Metabolism fans?
72.8% of Metabolism fans are female, 27.2% are male, with an average age of 43.4 years.
Which brands do Metabolism fans like most?
Metabolism fans show strongest brand affinity for Wellness (alternative medicine) (3.38×), Weight loss (Fitness And wellness) (3.33×), and Low-carbohydrate diet (3.62×) over the country average.
Where do Metabolism fans live in Germany?
Metabolism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 713,500), Bayern (reach 439,362), and Baden-Württemberg (reach 417,537). These three regions account for the largest share of the active audience.
What other brands do Metabolism fans also like?
Beyond Metabolism itself, the audience over-indexes on Weight loss (Fitness And wellness) (3.33×), Low-carbohydrate diet (3.62×), Discount stores (1.61×), and QVC (2.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Metabolism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.