REWE Audience in Germany
REWE has an estimated audience of 18,725,822 people in Germany. 57.3% are female, 42.7% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Netto Marken-Discount, CHECK24, Penny, Lidl, Aldi.
The average REWE fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Netto Marken-Discount, CHECK24, Penny, with strongest over-indexing on Netto Marken-Discount (2.62× the country average). Demographically, the REWE audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of REWE fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 43.8 |
| Estimated audience size | 18,725,822 |
Audience persona
The typical REWE fan in Germany is more female, around 43.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Netto Marken-Discount.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,289,909 | 1.05× |
| Bayern | 2,519,255 | 0.84× |
| Baden-Württemberg | 2,188,169 | 0.86× |
| Hessen | 1,862,377 | 1.31× |
| Niedersachsen | 1,593,512 | 0.88× |
| Berlin | 1,369,568 | 1.64× |
| Rheinland-Pfalz | 883,207 | 0.94× |
| Sachsen | 772,160 | 0.84× |
| Schleswig-Holstein | 742,974 | 1.1× |
| Brandenburg | 562,974 | 0.97× |
| Hamburg | 529,648 | 1.25× |
| Thüringen | 425,920 | 0.89× |
| Sachsen-Anhalt | 325,095 | 0.67× |
| Mecklenburg-Vorpommern | 294,303 | 0.82× |
| Bremen | 219,237 | 1.37× |
| Saarland | 133,309 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Netto Marken-Discount | 2.62× | Shopping |
| CHECK24 | 2.66× | Business & Career |
| Penny | 2.82× | Shopping |
| Lidl | 1.82× | Shopping |
| Aldi | 1.83× | Shopping |
| Deichmann | 2.13× | Shopping |
| Kaufland | 1.84× | Shopping |
| Lieferando.de | 1.89× | Food & Beverages |
| Obi (store) | 1.62× | Shopping |
| IKEA | 1.57× | Home & Garden |
| Sparkasse | 2.04× | Business & Career |
| Edeka | 1.6× | Shopping |
| Commerzbank | 1.8× | Business & Career |
| EBay | 1.58× | Shopping |
| ImmoScout24 | 1.74× | Home & Garden |
| FRITZ!Box | 2.12× | Technology & Electronics |
| Sonnenklar.TV | 3.62× | Travel & Leisure |
| TK Maxx | 1.8× | Shopping |
| Aral AG | 1.7× | Cars & Mobility |
| Rossmann | 1.71× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.23 |
| Indulgence | JOY | 1.22 |
| DIY Mentality | THRILL | 1.09 |
| Tradition | CONSERVATISM | 1.08 |
| Family Orientation | CONSERVATISM | 1.08 |
| Sports Activity | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.8% |
| Romania | 2.2% |
| Netherlands | 1.6% |
See REWE audiences in other countries
More Supermarket audiences in Germany
- Lidl (19,126,505)
- Aldi (18,235,604)
- Edeka (18,145,836)
- Kaufland (17,499,107)
- Netto Marken-Discount (17,324,905)
Frequently asked questions
How many fans does REWE have in Germany?
REWE has an estimated audience of 18,725,822 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of REWE fans?
57.3% of REWE fans are female, 42.7% are male, with an average age of 43.8 years.
Which brands do REWE fans like most?
REWE fans show strongest brand affinity for Netto Marken-Discount (2.62×), CHECK24 (2.66×), and Penny (2.82×) over the country average.
Where do REWE fans live in Germany?
REWE fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,289,909), Bayern (reach 2,519,255), and Baden-Württemberg (reach 2,188,169). These three regions account for the largest share of the active audience.
What other brands do REWE fans also like?
Beyond REWE itself, the audience over-indexes on CHECK24 (2.66×), Penny (2.82×), Lidl (1.82×), and Aldi (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for REWE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.