Edeka Audience in Germany
Edeka has an estimated audience of 18,145,836 people in Germany. 58.2% are female, 41.8% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Netto Marken-Discount, REWE, Kaufland, Mix Markt, Gala.
The average Edeka fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Netto Marken-Discount, REWE, Kaufland, with strongest over-indexing on Netto Marken-Discount (2.13× the country average). Demographically, the Edeka audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Edeka fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 41.3 |
| Estimated audience size | 18,145,836 |
Audience persona
The typical Edeka fan in Germany is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Netto Marken-Discount.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,629,598 | 0.91× |
| Bayern | 3,326,966 | 1.14× |
| Baden-Württemberg | 2,413,522 | 0.97× |
| Niedersachsen | 1,971,873 | 1.12× |
| Berlin | 1,297,126 | 1.6× |
| Hessen | 1,041,175 | 0.75× |
| Schleswig-Holstein | 798,254 | 1.23× |
| Rheinland-Pfalz | 715,176 | 0.79× |
| Sachsen | 689,983 | 0.78× |
| Hamburg | 584,535 | 1.43× |
| Brandenburg | 530,328 | 0.94× |
| Sachsen-Anhalt | 453,684 | 0.96× |
| Mecklenburg-Vorpommern | 403,866 | 1.17× |
| Thüringen | 325,970 | 0.7× |
| Bremen | 145,833 | 0.94× |
| Saarland | 126,920 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Netto Marken-Discount | 2.13× | Shopping |
| REWE | 1.64× | Shopping |
| Kaufland | 1.67× | Shopping |
| Mix Markt | 2.11× | Shopping |
| Gala | 1.65× | News |
| Supermarket | 1.91× | Shopping |
| Wetter.com | 1.54× | Home & Garden |
| Bonprix | 1.78× | Shopping |
| Roland Kaiser | 1.92× | Music & Radio |
| Let's Dance (German TV series) | 1.75× | Movies & TV |
| QVC | 1.89× | Movies & TV |
| Tchibo | 1.71× | Shopping |
| Ernsting's family | 1.99× | Shopping |
| Schlager music | 1.63× | Music & Radio |
| Gute Zeiten, schlechte Zeiten | 1.65× | Movies & TV |
| Storm of Love | 1.95× | Movies & TV |
| Fressnapf | 1.69× | Shopping |
| GMX Mail | 1.73× | Internet & Social Media |
| Thomas Gottschalk | 1.58× | Movies & TV |
| Florian Silbereisen | 1.65× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.14 |
| Healthy Lifestyle | BALANCE | 1.06 |
| Family Orientation | CONSERVATISM | 1.02 |
| Pet Ownership | JOY | 1.01 |
| Need for Security | CONSERVATISM | 1 |
| Sports Activity | POWER | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.6% |
| Netherlands | 1.0% |
| United States | 0.9% |
See Edeka audiences in other countries
More Supermarket audiences in Germany
- Lidl (19,126,505)
- REWE (18,725,823)
- Aldi (18,235,604)
- Kaufland (17,499,107)
- Netto Marken-Discount (17,324,905)
Frequently asked questions
How many fans does Edeka have in Germany?
Edeka has an estimated audience of 18,145,836 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Edeka fans?
58.2% of Edeka fans are female, 41.8% are male, with an average age of 41.3 years.
Which brands do Edeka fans like most?
Edeka fans show strongest brand affinity for Netto Marken-Discount (2.13×), REWE (1.64×), and Kaufland (1.67×) over the country average.
Where do Edeka fans live in Germany?
Edeka fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,629,598), Bayern (reach 3,326,966), and Baden-Württemberg (reach 2,413,522). These three regions account for the largest share of the active audience.
What other brands do Edeka fans also like?
Beyond Edeka itself, the audience over-indexes on REWE (1.64×), Kaufland (1.67×), Mix Markt (2.11×), and Gala (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Edeka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.