Mix Markt Audience in Germany
Mix Markt has an estimated audience of 11,034,208 people in Germany. 56.9% are female, 43.1% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Western Union, Satire, German television comedy, Tagesschau, Netto Marken-Discount.
The average Mix Markt fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Western Union, Satire, German television comedy, with strongest over-indexing on Western Union (7.06× the country average). Demographically, the Mix Markt audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Mix Markt fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 41.8 |
| Estimated audience size | 11,034,208 |
Audience persona
The typical Mix Markt fan in Germany is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,078,343 | 1.28× |
| Baden-Württemberg | 2,201,111 | 1.46× |
| Bayern | 1,930,691 | 1.09× |
| Niedersachsen | 1,035,696 | 0.97× |
| Hessen | 910,081 | 1.08× |
| Rheinland-Pfalz | 815,110 | 1.47× |
| Schleswig-Holstein | 536,567 | 1.35× |
| Hamburg | 423,547 | 1.7× |
| Sachsen | 224,124 | 0.41× |
| Berlin | 205,275 | 0.42× |
| Sachsen-Anhalt | 189,859 | 0.66× |
| Thüringen | 185,095 | 0.66× |
| Saarland | 160,602 | 1.19× |
| Bremen | 137,634 | 1.46× |
| Mecklenburg-Vorpommern | 115,186 | 0.55× |
| Brandenburg | 87,335 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 7.06× | Business & Career |
| Satire | 6.52× | Literature |
| German television comedy | 7.49× | Movies & TV |
| Tagesschau | 2.43× | Movies & TV |
| Netto Marken-Discount | 2.63× | Shopping |
| Allgäu | 5.78× | Travel & Leisure |
| Headphones | 5.25× | Technology & Electronics |
| Transfermarkt | 2.57× | Sports |
| Pets | 1.66× | Pets & Animals |
| RTL Television | 2.9× | Movies & TV |
| Edeka | 1.93× | Shopping |
| Country rap | 4.7× | Music & Radio |
| Automobiles | 1.66× | Cars & Mobility |
| Family | 1.55× | Kids & Family |
| Woolworths | 2.79× | Shopping |
| REWE | 1.59× | Shopping |
| Westdeutscher Rundfunk | 2.67× | Movies & TV |
| Vacations | 2.03× | Travel & Leisure |
| Hygiene | 2.35× | Beauty & Wellness |
| Aldi | 1.55× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.17 |
| Healthy Lifestyle | BALANCE | 1.07 |
| Pet Ownership | JOY | 1.05 |
| DIY Mentality | THRILL | 1.01 |
| Sports Activity | POWER | 1.01 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 77.8% |
| Austria | 4.2% |
| Italy | 3.7% |
See Mix Markt audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Mix Markt have in Germany?
Mix Markt has an estimated audience of 11,034,208 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Mix Markt fans?
56.9% of Mix Markt fans are female, 43.1% are male, with an average age of 41.8 years.
Which brands do Mix Markt fans like most?
Mix Markt fans show strongest brand affinity for Western Union (7.06×), Satire (6.52×), and German television comedy (7.49×) over the country average.
Where do Mix Markt fans live in Germany?
Mix Markt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,078,343), Baden-Württemberg (reach 2,201,111), and Bayern (reach 1,930,691). These three regions account for the largest share of the active audience.
What other brands do Mix Markt fans also like?
Beyond Mix Markt itself, the audience over-indexes on Satire (6.52×), German television comedy (7.49×), Tagesschau (2.43×), and Netto Marken-Discount (2.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mix Markt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.