Mix Markt Target Market in Germany
A data profile of the people who buy, follow and care about Mix Markt in Germany — modelled from more than twelve digital signal sources. Mix Markt has an estimated audience of 11,486,343 people in Germany.
The average Mix Markt fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Kaufland, Netto Marken-Discount, Edeka, with strongest over-indexing on Kaufland (3.25× the country average).
Demographically, the Mix Markt audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mix Markt fan in Germany is more female, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Kaufland.
At a glance
The key figures that characterise the Mix Markt profile in Germany.
Search interest · 12-month trend
Customer demographics of Mix Markt
56.0% are female, 44.0% are male, average age 41.9.
Gender split
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 41.9 |
| Estimated audience size | 11,486,343 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Mix Markt audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 78.2% |
| Austria | 4.1% |
| Italy | 3.4% |
Geography
Where the Mix Markt audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~400K | 1.65× | |
| 02 | Baden-Württemberg | ~2M | 1.47× | |
| 03 | Bremen | ~100K | 1.46× | |
| 04 | Rheinland-Pfalz | ~800K | 1.44× | |
| 05 | Schleswig-Holstein | ~500K | 1.31× | |
| 06 | Saarland | ~200K | 1.27× | |
| 07 | Nordrhein-Westfalen | ~3M | 1.25× | |
| 08 | Bayern | ~2M | 1.12× | |
| 09 | Hessen | ~800K | 1.00× | |
| 10 | Niedersachsen | ~1M | 0.93× | |
| 11 | Sachsen-Anhalt | ~200K | 0.71× | |
| 12 | Thüringen | ~200K | 0.65× | |
| 13 | Mecklenburg-Vorpommern | ~100K | 0.57× | |
| 14 | Berlin | ~200K | 0.48× | |
| 15 | Sachsen | ~200K | 0.45× | |
| 16 | Brandenburg | ~90K | 0.27× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mix Markt audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Allgäu | Travel & Leisure | 3.99× | ||
| 02 | Western Union | Business & Career | 3.81× | ||
| 03 | Kaufland | Shopping | 3.25× | ||
| 04 | Netto Marken-Discount | Shopping | 3.03× | ||
| 05 | Woolworths | Shopping | 2.89× | ||
| 06 | Satire | Literature | 2.88× | ||
| 07 | Esso | Cars & Mobility | 2.56× | ||
| 08 | Volunteering | Politics & Society | 2.32× | ||
| 09 | Supermarket | Shopping | 2.16× | ||
| 10 | RTL Television | Movies & TV | 2.15× | ||
| 11 | Nature | Home & Garden | 2.13× | ||
| 12 | Edeka | Shopping | 2.11× | ||
| 13 | Vacations | Travel & Leisure | 1.97× | ||
| 14 | Tagesschau | Movies & TV | 1.87× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.85× | ||
| 16 | Kitchen | Home & Garden | 1.84× | ||
| 17 | Family | Kids & Family | 1.81× | ||
| 18 | Transfermarkt | Sports | 1.75× | ||
| 19 | Aldi | Shopping | 1.71× | ||
| 20 | REWE | Shopping | 1.59× |
Personality of the Mix Markt audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.41× | |
| Indulgence | JOY | 1.28× | |
| Patriotism | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.77× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.82× |
Frequently asked questions
Who is Mix Markt's target market in Germany?
Mix Markt's target market in Germany covers an estimated 11,486,343 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Mix Markt customers?
56.0% of the Mix Markt audience are female, 44.0% are male, with an average age of 41.9 years.
Which brands do Mix Markt fans like most?
Mix Markt fans show strongest brand affinity for Kaufland (3.25×), Netto Marken-Discount (3.03×), and Edeka (2.11×) over the country average.
Where do Mix Markt fans live in Germany?
Mix Markt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Baden-Württemberg (reach ~2M), and Bayern (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do Mix Markt fans also like?
Beyond Mix Markt itself, the audience over-indexes on Netto Marken-Discount (3.03×), Edeka (2.11×), Tagesschau (1.87×), and Nature (2.13×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Mix Markt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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