Rascasse Audience Intelligence

Shopping audiences in Germany

The strongest Shopping audiences in Germany, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Shopping audiences ranked 21categories in Germany 2026data year
Section 01

Top Shopping audiences

The strongest Shopping audiences in Germany, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Shopping in Germany — full ranking

  1. Shopping and fashion38.1M
  2. Shopping34.8M
  3. Online shopping29.9M
  4. Discount stores22.9M
  5. Obi (store)19.8M
  6. Lidl19.1M
  7. Amazon.com19M
  8. REWE18.7M
  9. Aldi18.2M
  10. Edeka18.1M
  11. EBay17.9M
  12. Kaufland17.5M
  13. Netto Marken-Discount17.3M
  14. H&M17.2M
  15. Bauhaus16.5M
  16. Rossmann14.1M
  17. Hornbach13.9M
  18. TK Maxx13.7M
  19. Deichmann13.3M
  20. Gift12.5M
  21. Müller (German trade company)11.8M
  22. Mix Markt11.5M
  23. Shopping malls11.1M
  24. Supermarket11M
  25. Primark10.2M
  26. AliExpress10M
  27. Black Friday (shopping)9.7M
  28. Wunschgutschein9.6M
  29. Sales promotion9.5M
  30. Temu9.4M
  31. Penny9.3M
  32. Drop shipping9.2M
  33. Tchibo9.2M
  34. Coupons9M
  35. Bonprix9M
  36. C&A8.9M
  37. Kleinanzeigen8.9M
  38. Hugendubel8.8M
  39. Globus Baumarkt8.8M
  40. Idealo8.6M
  41. Hagebaumarkt8.6M
  42. Price8.5M
  43. Zara8.2M
  44. Thomas Philipps8.1M
  45. Discounts and allowances8M
  46. Metro (department store)7.5M
  47. Shop Apotheke7.2M
  48. Sonderpreis Baumarkt7.2M
  49. Fressnapf6.6M
  50. Ernsting's family6.6M
Section 02

Other categories in Germany