Temu Audience in Germany
Temu has an estimated audience of 9,169,906 people in Germany. 42.6% are female, 57.4% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Costco, Walmart, Tagesschau, Google Drive, Discount card.
The average Temu fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Costco, Walmart, Tagesschau, with strongest over-indexing on Costco (59.03× the country average). Demographically, the Temu audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Temu fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 41.6 |
| Estimated audience size | 9,169,906 |
Audience persona
The typical Temu fan in Germany is more male, around 41.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Costco.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,880,516 | 0.94× |
| Bayern | 1,380,621 | 0.94× |
| Baden-Württemberg | 1,167,191 | 0.93× |
| Niedersachsen | 838,302 | 0.94× |
| Hessen | 559,531 | 0.8× |
| Sachsen | 549,309 | 1.22× |
| Rheinland-Pfalz | 472,739 | 1.03× |
| Brandenburg | 353,385 | 1.24× |
| Sachsen-Anhalt | 332,457 | 1.4× |
| Thüringen | 311,008 | 1.33× |
| Berlin | 307,645 | 0.75× |
| Schleswig-Holstein | 298,160 | 0.91× |
| Mecklenburg-Vorpommern | 212,835 | 1.22× |
| Hamburg | 126,793 | 0.61× |
| Saarland | 121,482 | 1.08× |
| Bremen | 52,223 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costco | 59.03× | Shopping |
| Walmart | 24.75× | Shopping |
| Tagesschau | 2.23× | Movies & TV |
| Google Drive | 4.7× | Technology & Electronics |
| Discount card | 10.92× | Shopping |
| Office 365 | 4.57× | Technology & Electronics |
| Pets | 1.63× | Pets & Animals |
| Drop shipping | 2.74× | Shopping |
| Satire | 3.71× | Literature |
| Transfermarkt | 2.33× | Sports |
| Hygiene | 2.64× | Beauty & Wellness |
| Black Friday (shopping) | 2.41× | Shopping |
| Automobiles | 1.61× | Cars & Mobility |
| Maine Coon | 3.4× | Pets & Animals |
| Netto Marken-Discount | 1.65× | Shopping |
| Headphones | 3.88× | Technology & Electronics |
| REWE | 1.52× | Shopping |
| Ariana Grande | 3.54× | Music & Radio |
| Purchase discount | 4.33× | Shopping |
| Westdeutscher Rundfunk | 2.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.23 |
| Early Adopter Mentality | POWER | 1.28 |
| Pet Ownership | JOY | 1.23 |
| Sports Activity | POWER | 1.2 |
| Indulgence | JOY | 1.18 |
| Social Media Usage | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Germany | 5.9% |
| United Kingdom | 5.5% |
See Temu audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Temu have in Germany?
Temu has an estimated audience of 9,169,906 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Temu fans?
42.6% of Temu fans are female, 57.4% are male, with an average age of 41.6 years.
Which brands do Temu fans like most?
Temu fans show strongest brand affinity for Costco (59.03×), Walmart (24.75×), and Tagesschau (2.23×) over the country average.
Where do Temu fans live in Germany?
Temu fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,880,516), Bayern (reach 1,380,621), and Baden-Württemberg (reach 1,167,191). These three regions account for the largest share of the active audience.
What other brands do Temu fans also like?
Beyond Temu itself, the audience over-indexes on Walmart (24.75×), Tagesschau (2.23×), Google Drive (4.7×), and Discount card (10.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.