A data profile of the people who buy, follow and care about Temu in United Kingdom — modelled from more than twelve digital signal sources. Temu has an estimated audience of 8,303,734 people in United Kingdom.
The average Temu fan in United Kingdom is 45.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Esso, Betfair, with strongest over-indexing on Wikipedia (2.98× the country average).
Demographically, the Temu audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Temu fan in United Kingdom is more female, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Temu profile in United Kingdom.
58.1% are female, 41.9% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 45.2 |
| Estimated audience size | 8,303,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Temu audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 5.9% |
| United Kingdom | 5.2% |
Where the Temu audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.39× | |
| 02 | Yorkshire and the Humber | ~900K | 1.32× | |
| 03 | Wales | ~600K | 1.22× | |
| 04 | North East | ~400K | 1.17× | |
| 05 | East of England | ~900K | 1.13× | |
| 06 | Northern Ireland | ~300K | 1.07× | |
| 07 | Scotland | ~700K | 0.98× | |
| 08 | East Midlands | ~500K | 0.86× | |
| 09 | South East | ~900K | 0.84× | |
| 10 | South West | ~600K | 0.82× | |
| 11 | England | ~5.5M | 0.74× | |
| 12 | North West | ~400K | 0.47× |
The strongest cross-interests of the Temu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.98× | ||
| 02 | Esso | Cars & Mobility | 2.93× | ||
| 03 | Pandora | Fashion & Accessoires | 2.83× | ||
| 04 | Betfair | Games | 2.58× | ||
| 05 | Risk management | Business & Career | 2.49× | ||
| 06 | Adoption | Kids & Family | 2.43× | ||
| 07 | Sketch comedy | Movies & TV | 2.41× | ||
| 08 | Burger King | Food & Beverages | 2.34× | ||
| 09 | Starbucks | Food & Beverages | 2.18× | ||
| 10 | Refrigerator | Home & Garden | 1.98× | ||
| 11 | Satire | Literature | 1.98× | ||
| 12 | William Hill (bookmaker) | Games | 1.93× | ||
| 13 | AliExpress | Shopping | 1.87× | ||
| 14 | Internet & Social Media | 1.81× | |||
| 15 | Hobby | Home & Garden | 1.76× | ||
| 16 | Genetics | Kids & Family | 1.72× | ||
| 17 | Aldi | Shopping | 1.55× | ||
| 18 | Distilled beverage | Food & Beverages | 1.55× | ||
| 19 | Google Maps | Internet & Social Media | 1.53× | ||
| 20 | Google Drive | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.23× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Early Adopter Mentality | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.85× | |
| Design Affinity | PREMIUM | 0.87× | |
| Pet Ownership | JOY | 0.92× |
Temu's target market in United Kingdom covers an estimated 8,303,734 people, concentrated in England and South East.
58.1% of the Temu audience are female, 41.9% are male, with an average age of 45.2 years.
Temu fans show strongest brand affinity for Wikipedia (2.98×), Esso (2.93×), and Betfair (2.58×) over the country average.
Temu fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~900K), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Temu itself, the audience over-indexes on Esso (2.93×), Betfair (2.58×), Hobby (1.76×), and William Hill (bookmaker) (1.93×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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