William Hill (bookmaker) Audience in United Kingdom
William Hill (bookmaker) has an estimated audience of 13,225,110 people in United Kingdom. 31.7% are female, 68.3% are male, average age 42.5. Top regions: England, North West, Scotland. Top brand affinities: Betfred, Paddy Power, Betfair, Sky Bet, Gambling.
The average William Hill (bookmaker) fan in United Kingdom is 42.5 years old, more male, and lives primarily in England. The audience is concentrated in England, North West, Scotland. Top brand affinities include Betfred, Paddy Power, Betfair, with strongest over-indexing on Betfred (6.55× the country average). Demographically, the William Hill (bookmaker) audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Betting
Demographics of William Hill (bookmaker) fans
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 42.5 |
| Estimated audience size | 13,225,110 |
Audience persona
The typical William Hill (bookmaker) fan in United Kingdom is more male, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Betfred.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,037,681 | 0.65× |
| North West | 2,567,372 | 1.82× |
| Scotland | 1,573,795 | 1.32× |
| Yorkshire and the Humber | 1,233,642 | 1.16× |
| South East | 1,092,789 | 0.62× |
| East Midlands | 998,905 | 1.07× |
| Greater London | 996,670 | 0.58× |
| South West | 925,845 | 0.85× |
| East of England | 907,063 | 0.75× |
| North East | 705,139 | 1.37× |
| Wales | 639,123 | 0.85× |
| Northern Ireland | 478,955 | 1.18× |
| West Midlands | 444,123 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Betfred | 6.55× | Games |
| Paddy Power | 5.72× | Games |
| Betfair | 6.44× | Games |
| Sky Bet | 5.14× | Games |
| Gambling | 4× | Games |
| National Lottery | 3.91× | Games |
| Ladbrokes | 5.37× | Games |
| British Gas | 4.11× | Home & Garden |
| National Lottery (United Kingdom) | 3.33× | Games |
| Screwfix | 3.2× | Home & Garden |
| BetVictor | 5.08× | Games |
| Esso | 4.08× | Cars & Mobility |
| Ovo Energy | 5.64× | Home & Garden |
| Gala Bingo | 4.02× | Games |
| 32Red | 5.9× | Games |
| Virgin Media | 3.09× | Technology & Electronics |
| Leisure | 2.25× | Travel & Leisure |
| Financial services | 2.92× | Business & Career |
| Toolstation | 2.81× | Home & Garden |
| Competition | 2.55× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.02 |
| Social Media Usage | JOY | 1 |
| Luxury Orientation | PREMIUM | 0.97 |
| Urban Lifestyle | OPEN | 0.89 |
| Spirituality | BALANCE | 0.87 |
| Need for Security | CONSERVATISM | 0.87 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 52.0% |
| Italy | 16.7% |
| Spain | 12.4% |
See William Hill (bookmaker) audiences in other countries
- William Hill (bookmaker) — Germany
- William Hill (bookmaker) — United States
- William Hill (bookmaker) — France
- William Hill (bookmaker) — Italy
- William Hill (bookmaker) — Spain
- William Hill (bookmaker) — Brazil
- William Hill (bookmaker) — Japan
- William Hill (bookmaker) — South Korea
- William Hill (bookmaker) — India
More Betting audiences in United Kingdom
- Betfred (13,588,401)
- Paddy Power (13,081,166)
- Betfair (8,368,856)
- BetVictor (5,505,809)
- Boylesports (4,014,594)
Frequently asked questions
How many fans does William Hill (bookmaker) have in United Kingdom?
William Hill (bookmaker) has an estimated audience of 13,225,110 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of William Hill (bookmaker) fans?
31.7% of William Hill (bookmaker) fans are female, 68.3% are male, with an average age of 42.5 years.
Which brands do William Hill (bookmaker) fans like most?
William Hill (bookmaker) fans show strongest brand affinity for Betfred (6.55×), Paddy Power (5.72×), and Betfair (6.44×) over the country average.
Where do William Hill (bookmaker) fans live in United Kingdom?
William Hill (bookmaker) fans in United Kingdom are most concentrated in England (reach 8,037,681), North West (reach 2,567,372), and Scotland (reach 1,573,795). These three regions account for the largest share of the active audience.
What other brands do William Hill (bookmaker) fans also like?
Beyond William Hill (bookmaker) itself, the audience over-indexes on Paddy Power (5.72×), Betfair (6.44×), Sky Bet (5.14×), and Gambling (4×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for William Hill (bookmaker). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.