A data profile of the people who buy, follow and care about Screwfix in United Kingdom — modelled from more than twelve digital signal sources. Screwfix has an estimated audience of 14,587,237 people in United Kingdom.
The average Screwfix fan in United Kingdom is 46.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Toolstation, B&Q, Halfords, with strongest over-indexing on Toolstation (5.84× the country average).
Demographically, the Screwfix audience skews more male with an average age of 46.4, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Screwfix fan in United Kingdom is more male, around 46.4 years old, with strong DIY Mentality tendencies and a notable affinity for Toolstation.
The key figures that characterise the Screwfix profile in United Kingdom.
42.3% are female, 57.7% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 46.4 |
| Estimated audience size | 14,587,237 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Screwfix audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 83.3% |
| Ireland | 9.5% |
| France | 2.6% |
Where the Screwfix audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~900K | 1.37× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.31× | |
| 03 | Wales | ~1M | 1.25× | |
| 04 | East of England | ~1.5M | 1.23× | |
| 05 | North East | ~600K | 1.04× | |
| 06 | Northern Ireland | ~400K | 0.98× | |
| 07 | Scotland | ~1M | 0.91× | |
| 08 | South East | ~1.5M | 0.88× | |
| 09 | South West | ~1M | 0.87× | |
| 10 | England | ~11M | 0.86× | |
| 11 | East Midlands | ~900K | 0.85× | |
| 12 | North West | ~700K | 0.46× |
The strongest cross-interests of the Screwfix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jewson | Business & Career | 6.44× | ||
| 02 | Toolstation | Home & Garden | 5.84× | ||
| 03 | RS Components | Technology & Electronics | 5.73× | ||
| 04 | Makita | Home & Garden | 5.62× | ||
| 05 | Topps Tiles | Shopping | 4.55× | ||
| 06 | Saw (2004 film) | Movies & TV | 4.36× | ||
| 07 | Wickes | Home & Garden | 3.97× | ||
| 08 | Tradesman | Business & Career | 3.51× | ||
| 09 | B&Q | Shopping | 3.48× | ||
| 10 | We Buy Any Car | Cars & Mobility | 2.72× | ||
| 11 | Halfords | Cars & Mobility | 2.64× | ||
| 12 | Home construction | Home & Garden | 2.12× | ||
| 13 | Royal Mail | Business & Career | 1.96× | ||
| 14 | Autotrader | Cars & Mobility | 1.86× | ||
| 15 | Home Bargains | Shopping | 1.77× | ||
| 16 | Sky Bet | Games | 1.76× | ||
| 17 | Companies House | Politics & Society | 1.69× | ||
| 18 | Betfred | Games | 1.59× | ||
| 19 | National Lottery | Games | 1.58× | ||
| 20 | Argos (retailer) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.58× | |
| Quality Awareness | PREMIUM | 1.38× | |
| Need for Security | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.90× | |
| Mindfulness | BALANCE | 1.01× | |
| Individualism | JOY | 1.01× |
Screwfix's target market in United Kingdom covers an estimated 14,587,237 people, concentrated in England and South East.
42.3% of the Screwfix audience are female, 57.7% are male, with an average age of 46.4 years.
Screwfix fans show strongest brand affinity for Toolstation (5.84×), B&Q (3.48×), and Halfords (2.64×) over the country average.
Screwfix fans in United Kingdom are most concentrated in England (reach ~11M), South East (reach ~1.5M), and East of England (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Screwfix itself, the audience over-indexes on B&Q (3.48×), Halfords (2.64×), Jewson (6.44×), and We Buy Any Car (2.72×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Screwfix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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