Argos (retailer) Audience in United Kingdom
Argos (retailer) has an estimated audience of 15,492,900 people in United Kingdom. 72.1% are female, 27.9% are male, average age 44.9. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: CeX (company), Daily Star (United Kingdom), Esso, Groupon, Waterloo Road (TV series).
The average Argos (retailer) fan in United Kingdom is 44.9 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include CeX (company), Daily Star (United Kingdom), Esso, with strongest over-indexing on CeX (company) (2.33× the country average). Demographically, the Argos (retailer) audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Argos (retailer) fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 44.9 |
| Estimated audience size | 15,492,900 |
Audience persona
The typical Argos (retailer) fan in United Kingdom is more female, around 44.9 years old, with strong Family Orientation tendencies and a notable affinity for CeX (company).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,079,801 | 0.77× |
| Yorkshire and the Humber | 1,794,164 | 1.44× |
| South East | 1,627,848 | 0.78× |
| Scotland | 1,222,997 | 0.88× |
| West Midlands | 1,081,948 | 1.63× |
| East of England | 1,066,382 | 0.75× |
| South West | 1,065,482 | 0.84× |
| East Midlands | 959,140 | 0.88× |
| Wales | 910,449 | 1.03× |
| North West | 770,736 | 0.47× |
| North East | 730,690 | 1.21× |
| Northern Ireland | 630,865 | 1.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CeX (company) | 2.33× | Technology & Electronics |
| Daily Star (United Kingdom) | 1.56× | News |
| Esso | 1.67× | Cars & Mobility |
| Groupon | 1.56× | Internet & Social Media |
| Waterloo Road (TV series) | 3.66× | Movies & TV |
| The Works | 1.52× | Shopping |
| Littlewoods | 1.56× | Business & Career |
| Slow cooker | 1.94× | Food & Beverages |
| Word | 1.72× | Kids & Family |
| Wowcher | 1.69× | Shopping |
| PC World | 2.41× | Technology & Electronics |
| Teen drama | 1.88× | Movies & TV |
| Bargain Hunters | 1.75× | Shopping |
| Call the Midwife | 1.99× | Movies & TV |
| Crime film | 1.58× | Movies & TV |
| Young-adult fiction | 1.85× | Literature |
| Smyths Toys Superstores | 1.7× | Shopping |
| PC World (retailer) | 2.51× | Technology & Electronics |
| Attic | 1.6× | Home & Garden |
| Mark Wright (TV personality) | 2.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.41 |
| Convenience Orientation | PREMIUM | 1.39 |
| Individualism | JOY | 1.28 |
| Price Sensitivity | PREMIUM | 1.26 |
| Creativity | OPEN | 1.13 |
| Indulgence | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 45.1% |
| Italy | 21.6% |
| China | 8.4% |
See Argos (retailer) audiences in other countries
More Supermarket audiences in United Kingdom
- Aldi (17,402,911)
- Tesco (17,080,413)
- Sainsbury's (17,001,836)
- Waitrose (16,907,957)
- Asda (16,828,370)
Frequently asked questions
How many fans does Argos (retailer) have in United Kingdom?
Argos (retailer) has an estimated audience of 15,492,900 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Argos (retailer) fans?
72.1% of Argos (retailer) fans are female, 27.9% are male, with an average age of 44.9 years.
Which brands do Argos (retailer) fans like most?
Argos (retailer) fans show strongest brand affinity for CeX (company) (2.33×), Daily Star (United Kingdom) (1.56×), and Esso (1.67×) over the country average.
Where do Argos (retailer) fans live in United Kingdom?
Argos (retailer) fans in United Kingdom are most concentrated in England (reach 11,079,801), Yorkshire and the Humber (reach 1,794,164), and South East (reach 1,627,848). These three regions account for the largest share of the active audience.
What other brands do Argos (retailer) fans also like?
Beyond Argos (retailer) itself, the audience over-indexes on Daily Star (United Kingdom) (1.56×), Esso (1.67×), Groupon (1.56×), and Waterloo Road (TV series) (3.66×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Argos (retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.