A data profile of the people who buy, follow and care about Argos (retailer) in United Kingdom — modelled from more than twelve digital signal sources. Argos (retailer) has an estimated audience of 15,492,900 people in United Kingdom.
The average Argos (retailer) fan in United Kingdom is 44.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include CeX (company), Esso, Daily Star (United Kingdom), with strongest over-indexing on CeX (company) (2.33× the country average).
Demographically, the Argos (retailer) audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Argos (retailer) fan in United Kingdom is more female, around 44.9 years old, with strong Price Sensitivity tendencies and a notable affinity for CeX (company).
The key figures that characterise the Argos (retailer) profile in United Kingdom.
72.1% are female, 27.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 44.9 |
| Estimated audience size | 15,492,900 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Argos (retailer) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 44.7% |
| Italy | 22.1% |
| China | 8.4% |
Where the Argos (retailer) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.63× | |
| 02 | Yorkshire and the Humber | ~2M | 1.44× | |
| 03 | Northern Ireland | ~600K | 1.32× | |
| 04 | North East | ~700K | 1.21× | |
| 05 | Wales | ~900K | 1.03× | |
| 06 | Scotland | ~1M | 0.88× | |
| 07 | East Midlands | ~1M | 0.88× | |
| 08 | South West | ~1M | 0.84× | |
| 09 | South East | ~1.5M | 0.78× | |
| 10 | England | ~11M | 0.77× | |
| 11 | East of England | ~1M | 0.75× | |
| 12 | North West | ~800K | 0.47× |
The strongest cross-interests of the Argos (retailer) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Waterloo Road (TV series) | Movies & TV | 3.66× | ||
| 02 | Mark Wright (TV personality) | Movies & TV | 2.82× | ||
| 03 | PC World (retailer) | Technology & Electronics | 2.51× | ||
| 04 | PC World | Technology & Electronics | 2.41× | ||
| 05 | CeX (company) | Technology & Electronics | 2.33× | ||
| 06 | Call the Midwife | Movies & TV | 1.99× | ||
| 07 | Slow cooker | Food & Beverages | 1.94× | ||
| 08 | Teen drama | Movies & TV | 1.88× | ||
| 09 | Young-adult fiction | Literature | 1.85× | ||
| 10 | Bargain Hunters | Shopping | 1.75× | ||
| 11 | Word | Kids & Family | 1.72× | ||
| 12 | Smyths Toys Superstores | Shopping | 1.70× | ||
| 13 | Wowcher | Shopping | 1.69× | ||
| 14 | Esso | Cars & Mobility | 1.67× | ||
| 15 | Attic | Home & Garden | 1.60× | ||
| 16 | Crime film | Movies & TV | 1.58× | ||
| 17 | Daily Star (United Kingdom) | News | 1.56× | ||
| 18 | Groupon | Internet & Social Media | 1.56× | ||
| 19 | Littlewoods | Business & Career | 1.56× | ||
| 20 | The Works | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.19× | |
| Creativity | OPEN | 1.15× | |
| Individualism | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.98× | |
| Career Orientation | POWER | 0.98× | |
| Early Adopter Mentality | POWER | 0.98× |
Argos (retailer)'s target market in United Kingdom covers an estimated 15,492,900 people, concentrated in England and Yorkshire and the Humber.
72.1% of the Argos (retailer) audience are female, 27.9% are male, with an average age of 44.9 years.
Argos (retailer) fans show strongest brand affinity for CeX (company) (2.33×), Esso (1.67×), and Daily Star (United Kingdom) (1.56×) over the country average.
Argos (retailer) fans in United Kingdom are most concentrated in England (reach ~11M), Yorkshire and the Humber (reach ~2M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Argos (retailer) itself, the audience over-indexes on Esso (1.67×), Daily Star (United Kingdom) (1.56×), Groupon (1.56×), and Waterloo Road (TV series) (3.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Argos (retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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