Rascasse Audience Intelligence

Shopping audiences in United Kingdom

The strongest Shopping audiences in United Kingdom, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Shopping audiences ranked 21categories in United Kingdom 2026data year
Section 01

Top Shopping audiences

The strongest Shopping audiences in United Kingdom, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Shopping in United Kingdom — full ranking

  1. Shopping38.1M
  2. Shopping and fashion35.9M
  3. Online shopping35M
  4. Gift23.5M
  5. Sales promotion20.4M
  6. John Lewis (department store)18.6M
  7. Marks & Spencer17.8M
  8. Aldi17.4M
  9. Tesco17.1M
  10. Sainsbury's17M
  11. Waitrose16.9M
  12. Asda16.8M
  13. EBay16.6M
  14. Coupons16.1M
  15. Argos (retailer)15.5M
  16. Price15.4M
  17. Home Bargains15.3M
  18. Lidl15.3M
  19. Matalan15.2M
  20. B&Q14.9M
  21. H&M14.6M
  22. Superdrug14.4M
  23. Primark14.3M
  24. Supermarket14.1M
  25. JD Sports13.3M
  26. Shopping malls13.2M
  27. Harrods12.7M
  28. Discount stores12M
  29. Black Friday (shopping)11.9M
  30. TK Maxx11.7M
  31. Costco10.8M
  32. Discounts and allowances10.3M
  33. Warehouse9.3M
  34. Ocado9.2M
  35. Subscription business model9.2M
  36. First-time buyer8.7M
  37. Temu8.3M
  38. Deal of the day8M
  39. Amazon.com7.6M
  40. Money back guarantee7.5M
  41. Uniqlo7.5M
  42. Drop shipping7.4M
  43. Department store7.4M
  44. Poundland7.2M
  45. Point of sale6.9M
  46. Zara6.8M
  47. Cyber Monday6.7M
  48. Selfridges6.7M
  49. Boots UK6.5M
  50. Auction6.5M
Section 02

Other categories in United Kingdom