TK Maxx Audience in United Kingdom
TK Maxx has an estimated audience of 11,713,544 people in United Kingdom. 69.7% are female, 30.3% are male, average age 40.5. Top regions: Greater London, Scotland, North West. Top brand affinities: Matalan, Very (online retailer), New Look, Dunelm, Superdrug.
The average TK Maxx fan in United Kingdom is 40.5 years old, more female, and lives primarily in Greater London. The audience is concentrated in Greater London, Scotland, North West. Top brand affinities include Matalan, Very (online retailer), New Look, with strongest over-indexing on Matalan (4.36× the country average). Demographically, the TK Maxx audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of TK Maxx fans
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 40.5 |
| Estimated audience size | 11,713,544 |
Audience persona
The typical TK Maxx fan in United Kingdom is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Matalan.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Greater London | 1,870,610 | 1.23× |
| Scotland | 1,520,587 | 1.44× |
| North West | 1,436,292 | 1.15× |
| South East | 1,433,434 | 0.91× |
| East of England | 1,074,591 | 1× |
| South West | 769,843 | 0.8× |
| Wales | 754,444 | 1.13× |
| East Midlands | 749,826 | 0.91× |
| Yorkshire and the Humber | 605,864 | 0.64× |
| Northern Ireland | 531,031 | 1.47× |
| West Midlands | 335,852 | 0.67× |
| North East | 294,541 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Matalan | 4.36× | Shopping |
| Very (online retailer) | 2.66× | |
| New Look | 3.29× | Fashion & Accessoires |
| Dunelm | 2.75× | Home & Garden |
| Superdrug | 2.62× | Shopping |
| Sports Direct | 2.86× | Fashion & Accessoires |
| Pets | 1.68× | Pets & Animals |
| Debenhams | 2.63× | Fashion & Accessoires |
| Argos (retailer) | 2.31× | Shopping |
| Freemans | 4× | Fashion & Accessoires |
| Home Bargains | 2.26× | Shopping |
| JD Sports | 2.39× | Shopping |
| Primark | 2.24× | Shopping |
| Poundland | 3.02× | Shopping |
| H&M | 2.19× | Shopping |
| Children's clothing | 2.8× | Fashion & Accessoires |
| IKEA | 1.98× | Home & Garden |
| John Lewis (department store) | 1.84× | Shopping |
| River Island | 2.29× | Fashion & Accessoires |
| DFS (British retailer) | 3.31× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.59 |
| Indulgence | JOY | 1.54 |
| Convenience Orientation | PREMIUM | 1.41 |
| Price Sensitivity | PREMIUM | 1.29 |
| Creativity | OPEN | 1.28 |
| DIY Mentality | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 38.0% |
| United Kingdom | 33.4% |
| Australia | 4.7% |
See TK Maxx audiences in other countries
More Fashion audiences in United Kingdom
- H&M (14,612,323)
- Primark (14,337,764)
- Amazon.com (7,666,722)
- Zara (6,775,387)
- AliExpress (6,476,982)
Frequently asked questions
How many fans does TK Maxx have in United Kingdom?
TK Maxx has an estimated audience of 11,713,544 people in United Kingdom, concentrated in Greater London and Scotland.
What is the gender split and age of TK Maxx fans?
69.7% of TK Maxx fans are female, 30.3% are male, with an average age of 40.5 years.
Which brands do TK Maxx fans like most?
TK Maxx fans show strongest brand affinity for Matalan (4.36×), Very (online retailer) (2.66×), and New Look (3.29×) over the country average.
Where do TK Maxx fans live in United Kingdom?
TK Maxx fans in United Kingdom are most concentrated in Greater London (reach 1,870,610), Scotland (reach 1,520,587), and North West (reach 1,436,292). These three regions account for the largest share of the active audience.
What other brands do TK Maxx fans also like?
Beyond TK Maxx itself, the audience over-indexes on Very (online retailer) (2.66×), New Look (3.29×), Dunelm (2.75×), and Superdrug (2.62×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for TK Maxx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.