A data profile of the people who buy, follow and care about TK Maxx in United Kingdom — modelled from more than twelve digital signal sources. TK Maxx has an estimated audience of 11,713,544 people in United Kingdom.
The average TK Maxx fan in United Kingdom is 40.5 years old, more female, and lives primarily in Greater London.
The audience is concentrated in Greater London, Scotland, North West.
Top brand affinities include Matalan, Very (online retailer), New Look, with strongest over-indexing on Matalan (4.36× the country average).
Demographically, the TK Maxx audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical TK Maxx fan in United Kingdom is more female, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Matalan.
The key figures that characterise the TK Maxx profile in United Kingdom.
69.7% are female, 30.3% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 40.5 |
| Estimated audience size | 11,713,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 24% | |
| 30-39 | 27% | |
| 40-49 | 27% | |
| 50+ | 14% |
of the worldwide TK Maxx audience comes from United Kingdom.
| Country | Share |
|---|---|
| Germany | 38.4% |
| United Kingdom | 32.9% |
| Australia | 4.8% |
Where the TK Maxx audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~500K | 1.47× | |
| 02 | Scotland | ~1.5M | 1.44× | |
| 03 | Greater London | ~2M | 1.23× | |
| 04 | North West | ~1.5M | 1.15× | |
| 05 | Wales | ~800K | 1.13× | |
| 06 | East of England | ~1M | 1.00× | |
| 07 | South East | ~1.5M | 0.91× | |
| 08 | East Midlands | ~700K | 0.91× | |
| 09 | South West | ~800K | 0.80× | |
| 10 | West Midlands | ~300K | 0.67× | |
| 11 | North East | ~300K | 0.65× | |
| 12 | Yorkshire and the Humber | ~600K | 0.64× |
The strongest cross-interests of the TK Maxx audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Matalan | Shopping | 4.36× | ||
| 02 | Freemans | Fashion & Accessoires | 4.00× | ||
| 03 | DFS (British retailer) | Shopping | 3.31× | ||
| 04 | New Look | Fashion & Accessoires | 3.29× | ||
| 05 | Poundland | Shopping | 3.02× | ||
| 06 | Sports Direct | Fashion & Accessoires | 2.86× | ||
| 07 | Children's clothing | Fashion & Accessoires | 2.80× | ||
| 08 | Dunelm | Home & Garden | 2.75× | ||
| 09 | Very (online retailer) | Website / Newspaper / Magazine | 2.66× | ||
| 10 | Debenhams | Fashion & Accessoires | 2.63× | ||
| 11 | Superdrug | Shopping | 2.62× | ||
| 12 | JD Sports | Shopping | 2.39× | ||
| 13 | Argos (retailer) | Shopping | 2.31× | ||
| 14 | River Island | Fashion & Accessoires | 2.29× | ||
| 15 | Home Bargains | Shopping | 2.26× | ||
| 16 | Primark | Shopping | 2.24× | ||
| 17 | H&M | Shopping | 2.19× | ||
| 18 | IKEA | Home & Garden | 1.98× | ||
| 19 | John Lewis (department store) | Shopping | 1.84× | ||
| 20 | Pets | Pets & Animals | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.61× | |
| Creativity | OPEN | 1.42× | |
| Design Affinity | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Risk Appetite | THRILL | 0.69× | |
| Need for Security | CONSERVATISM | 0.74× |
TK Maxx's target market in United Kingdom covers an estimated 11,713,544 people, concentrated in Greater London and Scotland.
69.7% of the TK Maxx audience are female, 30.3% are male, with an average age of 40.5 years.
TK Maxx fans show strongest brand affinity for Matalan (4.36×), Very (online retailer) (2.66×), and New Look (3.29×) over the country average.
TK Maxx fans in United Kingdom are most concentrated in Greater London (reach ~2M), Scotland (reach ~1.5M), and North West (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond TK Maxx itself, the audience over-indexes on Very (online retailer) (2.66×), New Look (3.29×), Dunelm (2.75×), and Superdrug (2.62×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for TK Maxx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.