A data profile of the people who buy, follow and care about New Look in United Kingdom — modelled from more than twelve digital signal sources. New Look has an estimated audience of 10,531,556 people in United Kingdom.
The average New Look fan in United Kingdom is 37.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include River Island, American Student Dental Association, Bad Bunny, with strongest over-indexing on River Island (2.94× the country average).
Demographically, the New Look audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical New Look fan in United Kingdom is more female, around 37.3 years old, with strong Mindfulness tendencies and a notable affinity for River Island.
The key figures that characterise the New Look profile in United Kingdom.
82.8% are female, 17.2% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 82.8% |
| Male | 17.2% |
| Average age | 37.3 |
| Estimated audience size | 10,531,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 15% |
Where the New Look audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.43× | |
| 02 | Yorkshire and the Humber | ~1M | 1.35× | |
| 03 | Northern Ireland | ~400K | 1.24× | |
| 04 | North East | ~500K | 1.23× | |
| 05 | Wales | ~700K | 1.13× | |
| 06 | East of England | ~1M | 1.03× | |
| 07 | Scotland | ~900K | 0.94× | |
| 08 | South West | ~800K | 0.85× | |
| 09 | South East | ~1M | 0.82× | |
| 10 | East Midlands | ~600K | 0.77× | |
| 11 | England | ~7M | 0.69× | |
| 12 | North West | ~600K | 0.52× |
The strongest cross-interests of the New Look audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bonprix | Shopping | 14.31× | ||
| 02 | Allegro (auction website) | Shopping | 10.58× | ||
| 03 | Bad Bunny | Music & Radio | 6.22× | ||
| 04 | Moda Feminina | Fashion & Accessoires | 4.84× | ||
| 05 | Missguided | Fashion & Accessoires | 4.53× | ||
| 06 | COS | Shopping | 3.90× | ||
| 07 | Decoration | Home & Garden | 3.89× | ||
| 08 | Architecture & Interior Design | Home & Garden | 3.48× | ||
| 09 | River Island | Fashion & Accessoires | 2.94× | ||
| 10 | Home Interior Design | Home & Garden | 2.69× | ||
| 11 | Home Design | Home & Garden | 2.56× | ||
| 12 | Architecture & Design | Business & Career | 2.56× | ||
| 13 | Healthy habits | Health | 2.44× | ||
| 14 | KPop Demon Hunters | Movies & TV | 2.15× | ||
| 15 | TK Maxx | Shopping | 2.06× | ||
| 16 | American Student Dental Association | Business & Career | 2.04× | ||
| 17 | Primark | Shopping | 1.73× | ||
| 18 | Dunelm | Home & Garden | 1.72× | ||
| 19 | H&M | Shopping | 1.65× | ||
| 20 | Harry Potter | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.63× | |
| Design Affinity | PREMIUM | 1.36× | |
| Need for Security | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.59× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Convenience Orientation | PREMIUM | 0.72× |
New Look's target market in United Kingdom covers an estimated 10,531,556 people, concentrated in England and South East.
82.8% of the New Look audience are female, 17.2% are male, with an average age of 37.3 years.
New Look fans show strongest brand affinity for River Island (2.94×), American Student Dental Association (2.04×), and Bad Bunny (6.22×) over the country average.
New Look fans in United Kingdom are most concentrated in England (reach ~7M), South East (reach ~1M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond New Look itself, the audience over-indexes on American Student Dental Association (2.04×), Bad Bunny (6.22×), Allegro (auction website) (10.58×), and COS (3.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for New Look. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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