New Look Audience in United Kingdom
New Look has an estimated audience of 10,709,327 people in United Kingdom. 82.8% are female, 17.2% are male, average age 37.3. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: River Island, American Student Dental Association, Allegro (auction website), Bad Bunny, Harry Potter.
The average New Look fan in United Kingdom is 37.3 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include River Island, American Student Dental Association, Allegro (auction website), with strongest over-indexing on River Island (2.94× the country average). Demographically, the New Look audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of New Look fans
| Metric | Value |
|---|---|
| Female | 82.8% |
| Male | 17.2% |
| Average age | 37.3 |
| Estimated audience size | 10,709,327 |
Audience persona
The typical New Look fan in United Kingdom is more female, around 37.3 years old, with strong Price Sensitivity tendencies and a notable affinity for River Island.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,861,909 | 0.69× |
| South East | 1,181,674 | 0.82× |
| Yorkshire and the Humber | 1,162,862 | 1.35× |
| East of England | 1,007,430 | 1.03× |
| Scotland | 903,824 | 0.94× |
| South West | 752,022 | 0.85× |
| Wales | 691,021 | 1.13× |
| West Midlands | 657,531 | 1.43× |
| North West | 592,277 | 0.52× |
| East Midlands | 577,315 | 0.77× |
| North East | 511,318 | 1.23× |
| Northern Ireland | 409,287 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| River Island | 2.94× | Fashion & Accessoires |
| American Student Dental Association | 2.04× | Business & Career |
| Allegro (auction website) | 10.58× | Shopping |
| Bad Bunny | 6.22× | Music & Radio |
| Harry Potter | 1.52× | Movies & TV |
| COS | 3.9× | Shopping |
| Decoration | 3.89× | Home & Garden |
| Bonprix | 14.31× | Shopping |
| TK Maxx | 2.06× | Shopping |
| Home Interior Design | 2.69× | Home & Garden |
| Home Design | 2.56× | Home & Garden |
| Primark | 1.73× | Shopping |
| Missguided | 4.53× | Fashion & Accessoires |
| Architecture & Design | 2.56× | Business & Career |
| H&M | 1.65× | Shopping |
| Architecture & Interior Design | 3.48× | Home & Garden |
| Dunelm | 1.72× | Home & Garden |
| Healthy habits | 2.44× | Health |
| Moda Feminina | 4.84× | Fashion & Accessoires |
| Bikini | 3.3× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.35 |
| Creativity | OPEN | 1.3 |
| Individualism | JOY | 1.28 |
| Design Affinity | PREMIUM | 1.15 |
| Career Orientation | POWER | 1.13 |
| Indulgence | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 72.7% |
| Germany | 6.5% |
| France | 3.1% |
See New Look audiences in other countries
More Mainstream fashion audiences in United Kingdom
- River Island (11,361,999)
- Superdry. (2,573,754)
- Banana Republic (1,626,244)
- Abercrombie & Fitch (1,597,812)
- Max Mara (1,434,299)
Frequently asked questions
How many fans does New Look have in United Kingdom?
New Look has an estimated audience of 10,709,327 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of New Look fans?
82.8% of New Look fans are female, 17.2% are male, with an average age of 37.3 years.
Which brands do New Look fans like most?
New Look fans show strongest brand affinity for River Island (2.94×), American Student Dental Association (2.04×), and Allegro (auction website) (10.58×) over the country average.
Where do New Look fans live in United Kingdom?
New Look fans in United Kingdom are most concentrated in England (reach 6,861,909), South East (reach 1,181,674), and Yorkshire and the Humber (reach 1,162,862). These three regions account for the largest share of the active audience.
What other brands do New Look fans also like?
Beyond New Look itself, the audience over-indexes on American Student Dental Association (2.04×), Allegro (auction website) (10.58×), Bad Bunny (6.22×), and Harry Potter (1.52×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for New Look. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.