A data profile of the people who buy, follow and care about Architecture & Interior Design in United Kingdom — modelled from more than twelve digital signal sources. Architecture & Interior Design has an estimated audience of 3,261,967 people in United Kingdom.
The average Architecture & Interior Design fan in United Kingdom is 40.4 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, North West, East of England.
Top brand affinities include Do it yourself (DIY), Oliver Bonas, Property finder, with strongest over-indexing on Do it yourself (DIY) (9.51× the country average).
Demographically, the Architecture & Interior Design audience skews more female with an average age of 40.4, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Architecture & Interior Design fan in United Kingdom is more female, around 40.4 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Architecture & Interior Design profile in United Kingdom.
72.2% are female, 27.8% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 40.4 |
| Estimated audience size | 3,261,967 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Architecture & Interior Design audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 12.5% |
| China | 10.7% |
| Italy | 7.9% |
Where the Architecture & Interior Design audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.42× | |
| 02 | South West | ~300K | 1.06× | |
| 03 | North East | ~100K | 0.99× | |
| 04 | East Midlands | ~200K | 0.98× | |
| 05 | East of England | ~300K | 0.97× | |
| 06 | South East | ~400K | 0.96× | |
| 07 | Yorkshire and the Humber | ~200K | 0.95× | |
| 08 | North West | ~300K | 0.90× |
The strongest cross-interests of the Architecture & Interior Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bathroom cabinet | Home & Garden | 22.77× | ||
| 02 | Kitchen cabinet | Home & Garden | 11.77× | ||
| 03 | Oliver Bonas | Fashion & Accessoires | 10.14× | ||
| 04 | Do it yourself (DIY) | Home & Garden | 9.51× | ||
| 05 | Metropolitan Museum of Art | Arts & Culture | 8.03× | ||
| 06 | Wood carving | Home & Garden | 7.15× | ||
| 07 | Property finder | Home & Garden | 6.31× | ||
| 08 | COS | Shopping | 4.96× | ||
| 09 | Ski resort | Travel & Leisure | 4.88× | ||
| 10 | Modern architecture | Arts & Culture | 4.79× | ||
| 11 | First-time home buyer grant | Home & Garden | 4.79× | ||
| 12 | Starter home | Home & Garden | 4.27× | ||
| 13 | Livemusic | Music & Radio | 3.95× | ||
| 14 | Breaking news | Movies & TV | 3.58× | ||
| 15 | New Look | Fashion & Accessoires | 3.48× | ||
| 16 | Renovation | Home & Garden | 3.37× | ||
| 17 | Dunelm | Home & Garden | 2.60× | ||
| 18 | Real estate | Business & Career | 2.26× | ||
| 19 | Home improvement | Home & Garden | 2.22× | ||
| 20 | Waitrose | Shopping | 2.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 4.92× | |
| Design Affinity | PREMIUM | 3.24× | |
| Pet Ownership | JOY | 2.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.75× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Need for Security | CONSERVATISM | 0.86× |
Architecture & Interior Design has an estimated audience of 3,261,967 people in United Kingdom, concentrated in South East and North West.
72.2% of Architecture & Interior Design fans are female, 27.8% are male, with an average age of 40.4 years.
Architecture & Interior Design fans show strongest brand affinity for Do it yourself (DIY) (9.51×), Oliver Bonas (10.14×), and Property finder (6.31×) over the country average.
Architecture & Interior Design fans in United Kingdom are most concentrated in South East (reach ~400K), North West (reach ~300K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Architecture & Interior Design itself, the audience over-indexes on Oliver Bonas (10.14×), Property finder (6.31×), Kitchen cabinet (11.77×), and Breaking news (3.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Architecture & Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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