Music Audience in United Kingdom
Music has an estimated audience of 37,354,190 people in United Kingdom. 54.7% are female, 45.3% are male, average age 42.3. Top regions: England, South East, Yorkshire and the Humber.
The average Music fan in United Kingdom is 42.3 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Demographically, the Music audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Music fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.3 |
| Estimated audience size | 37,354,190 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 24,078,378 | 0.69× |
| South East | 4,833,117 | 0.96× |
| Yorkshire and the Humber | 4,088,175 | 1.36× |
| East of England | 3,844,813 | 1.13× |
| Scotland | 3,177,072 | 0.94× |
| Wales | 2,899,334 | 1.36× |
| South West | 2,736,100 | 0.89× |
| West Midlands | 2,102,200 | 1.31× |
| East Midlands | 2,023,874 | 0.77× |
| North West | 1,814,097 | 0.45× |
| North East | 1,626,991 | 1.12× |
| Northern Ireland | 1,151,518 | 1× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.63 |
| Indulgence | JOY | 1.58 |
| Individualism | JOY | 1.47 |
| Community Orientation | OPEN | 1.42 |
| LGBTQ+ Identity | OPEN | 1.32 |
| DIY Mentality | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.1% |
| India | 5.8% |
See Music audiences in other countries
More Field of study audiences in United Kingdom
- Politics and social issues (31,314,765)
- Education (21,421,708)
- Architecture (19,259,500)
- Entrepreneurship (19,071,073)
- Advertising (18,557,525)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.