A data profile of the people who buy, follow and care about Entrepreneurship in United Kingdom — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 19,071,073 people in United Kingdom.
The average Entrepreneurship fan in United Kingdom is 43.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Google Docs, Companies House, Gmail, with strongest over-indexing on Google Docs (1.92× the country average).
Demographically, the Entrepreneurship audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Entrepreneurship fan in United Kingdom is balanced, around 43.9 years old, with strong Mindfulness tendencies and a notable affinity for Google Docs.
The key figures that characterise the Entrepreneurship profile in United Kingdom.
53.5% are female, 46.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 43.9 |
| Estimated audience size | 19,071,073 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Entrepreneurship audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
Where the Entrepreneurship audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~3.5M | 1.39× | |
| 02 | Scotland | ~2M | 1.23× | |
| 03 | North West | ~2.5M | 1.22× | |
| 04 | East of England | ~2M | 1.11× | |
| 05 | South East | ~2.5M | 1.07× | |
| 06 | Northern Ireland | ~600K | 1.01× | |
| 07 | East Midlands | ~1.5M | 1.00× | |
| 08 | South West | ~1.5M | 0.97× | |
| 09 | England | ~14M | 0.94× | |
| 10 | Wales | ~900K | 0.83× | |
| 11 | West Midlands | ~700K | 0.80× | |
| 12 | North East | ~600K | 0.74× | |
| 13 | Yorkshire and the Humber | ~1M | 0.72× |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gay Love | Politics & Society | 2.15× | ||
| 02 | Investment strategy | Business & Career | 2.09× | ||
| 03 | Female entrepreneur | Business & Career | 2.08× | ||
| 04 | Google Docs | Internet & Social Media | 1.92× | ||
| 05 | Sole proprietorship | Business & Career | 1.89× | ||
| 06 | Shelter Dogs | Pets & Animals | 1.84× | ||
| 07 | For sale by owner | Home & Garden | 1.79× | ||
| 08 | Wealth management | Business & Career | 1.77× | ||
| 09 | Social change | Politics & Society | 1.75× | ||
| 10 | Curly Hair | Beauty & Wellness | 1.68× | ||
| 11 | Ruby Wax | Movies & TV | 1.64× | ||
| 12 | Beauty & Fashion | Beauty & Wellness | 1.64× | ||
| 13 | Investment management | Business & Career | 1.61× | ||
| 14 | Companies House | Politics & Society | 1.60× | ||
| 15 | Business model | Business & Career | 1.60× | ||
| 16 | Self-confidence | Health | 1.58× | ||
| 17 | Startup company | Business & Career | 1.57× | ||
| 18 | Gmail | Internet & Social Media | 1.55× | ||
| 19 | Self care | Health | 1.53× | ||
| 20 | Property finder | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.33× | |
| Career Orientation | POWER | 1.24× | |
| Sustainability | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.91× | |
| Extroversion | THRILL | 0.94× | |
| Family Orientation | CONSERVATISM | 0.97× |
Entrepreneurship has an estimated audience of 19,071,073 people in United Kingdom, concentrated in England and Greater London.
53.5% of Entrepreneurship fans are female, 46.5% are male, with an average age of 43.9 years.
Entrepreneurship fans show strongest brand affinity for Google Docs (1.92×), Companies House (1.6×), and Gmail (1.55×) over the country average.
Entrepreneurship fans in United Kingdom are most concentrated in England (reach ~14M), Greater London (reach ~3.5M), and South East (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Entrepreneurship itself, the audience over-indexes on Companies House (1.6×), Gmail (1.55×), Self care (1.53×), and Property finder (1.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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