Entrepreneurship Audience in United Kingdom
Entrepreneurship has an estimated audience of 19,071,073 people in United Kingdom. 53.5% are female, 46.5% are male, average age 43.9. Top regions: England, Greater London, South East. Top brand affinities: Google Docs, Companies House, Gmail, Self care, Property finder.
The average Entrepreneurship fan in United Kingdom is 43.9 years old, balanced, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Google Docs, Companies House, Gmail, with strongest over-indexing on Google Docs (1.92× the country average). Demographically, the Entrepreneurship audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Entrepreneurship fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 43.9 |
| Estimated audience size | 19,071,073 |
Audience persona
The typical Entrepreneurship fan in United Kingdom is balanced, around 43.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Docs.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 14,303,305 | 0.94× |
| Greater London | 3,465,702 | 1.39× |
| South East | 2,752,822 | 1.07× |
| North West | 2,493,134 | 1.22× |
| Scotland | 2,126,812 | 1.24× |
| East of England | 1,930,599 | 1.11× |
| South West | 1,518,245 | 0.97× |
| East Midlands | 1,338,306 | 1× |
| Yorkshire and the Humber | 1,094,009 | 0.71× |
| Wales | 890,982 | 0.82× |
| West Midlands | 652,425 | 0.8× |
| Northern Ireland | 589,706 | 1.01× |
| North East | 535,814 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Docs | 1.92× | Internet & Social Media |
| Companies House | 1.6× | Politics & Society |
| Gmail | 1.55× | Internet & Social Media |
| Self care | 1.53× | Health |
| Property finder | 1.53× | Home & Garden |
| Shelter Dogs | 1.84× | Pets & Animals |
| Social change | 1.75× | Politics & Society |
| Investment strategy | 2.09× | Business & Career |
| Business model | 1.6× | Business & Career |
| Investment management | 1.61× | Business & Career |
| Startup company | 1.57× | Business & Career |
| Ruby Wax | 1.64× | Movies & TV |
| Wealth management | 1.77× | Business & Career |
| Female entrepreneur | 2.08× | Business & Career |
| Self-confidence | 1.58× | Health |
| Beauty & Fashion | 1.64× | Beauty & Wellness |
| Gay Love | 2.15× | Politics & Society |
| Sole proprietorship | 1.89× | Business & Career |
| Curly Hair | 1.68× | Beauty & Wellness |
| For sale by owner | 1.79× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.49 |
| Indulgence | JOY | 1.33 |
| Mindfulness | BALANCE | 1.3 |
| Price Sensitivity | PREMIUM | 1.26 |
| Travelling | THRILL | 1.16 |
| Convenience Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
See Entrepreneurship audiences in other countries
More Field of study audiences in United Kingdom
- Music (37,354,190)
- Politics and social issues (31,314,765)
- Education (21,421,708)
- Architecture (19,259,500)
- Advertising (18,557,525)
Frequently asked questions
How many fans does Entrepreneurship have in United Kingdom?
Entrepreneurship has an estimated audience of 19,071,073 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Entrepreneurship fans?
53.5% of Entrepreneurship fans are female, 46.5% are male, with an average age of 43.9 years.
Which brands do Entrepreneurship fans like most?
Entrepreneurship fans show strongest brand affinity for Google Docs (1.92×), Companies House (1.6×), and Gmail (1.55×) over the country average.
Where do Entrepreneurship fans live in United Kingdom?
Entrepreneurship fans in United Kingdom are most concentrated in England (reach 14,303,305), Greater London (reach 3,465,702), and South East (reach 2,752,822). These three regions account for the largest share of the active audience.
What other brands do Entrepreneurship fans also like?
Beyond Entrepreneurship itself, the audience over-indexes on Companies House (1.6×), Gmail (1.55×), Self care (1.53×), and Property finder (1.53×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.