Gmail Audience in United Kingdom
Gmail has an estimated audience of 10,403,247 people in United Kingdom. 50.9% are female, 49.1% are male, average age 41.0. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Google Drive, Google Maps, Office 365, Sports nutrition, Diabetes mellitus awareness.
The average Gmail fan in United Kingdom is 41.0 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Google Drive, Google Maps, Office 365, with strongest over-indexing on Google Drive (31.94× the country average). Demographically, the Gmail audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Gmail fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 41.0 |
| Estimated audience size | 10,403,247 |
Audience persona
The typical Gmail fan in United Kingdom is balanced, around 41.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Drive.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,802,435 | 0.95× |
| South East | 1,614,178 | 1.16× |
| Yorkshire and the Humber | 1,182,601 | 1.42× |
| Scotland | 993,094 | 1.06× |
| East of England | 830,128 | 0.87× |
| South West | 717,360 | 0.84× |
| Wales | 636,642 | 1.07× |
| West Midlands | 602,258 | 1.35× |
| East Midlands | 554,609 | 0.76× |
| North West | 526,567 | 0.47× |
| North East | 459,820 | 1.14× |
| Northern Ireland | 293,255 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 31.94× | Technology & Electronics |
| Google Maps | 9.46× | Internet & Social Media |
| Office 365 | 9.9× | Technology & Electronics |
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Ewan McGregor | 15.02× | Movies & TV |
| Piers Morgan | 14.48× | Movies & TV |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Halfords | 3.33× | Cars & Mobility |
| Greggs | 3.12× | Food & Beverages |
| Luxury yacht | 4.7× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.86 |
| Convenience Orientation | PREMIUM | 1.8 |
| Need for Security | CONSERVATISM | 1.66 |
| Career Orientation | POWER | 1.44 |
| Indulgence | JOY | 1.35 |
| Luxury Orientation | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 19.8% |
| United States | 5.1% |
| Belgium | 2.8% |
See Gmail audiences in other countries
More Internet & Social Media audiences in United Kingdom
- BBC iPlayer (Global) (44,084,000)
- Instagram (29,815,933)
- YouTube (27,251,049)
- X (23,339,907)
- TikTok (21,420,724)
Frequently asked questions
How many fans does Gmail have in United Kingdom?
Gmail has an estimated audience of 10,403,247 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Gmail fans?
50.9% of Gmail fans are female, 49.1% are male, with an average age of 41.0 years.
Which brands do Gmail fans like most?
Gmail fans show strongest brand affinity for Google Drive (31.94×), Google Maps (9.46×), and Office 365 (9.9×) over the country average.
Where do Gmail fans live in United Kingdom?
Gmail fans in United Kingdom are most concentrated in England (reach 7,802,435), South East (reach 1,614,178), and Yorkshire and the Humber (reach 1,182,601). These three regions account for the largest share of the active audience.
What other brands do Gmail fans also like?
Beyond Gmail itself, the audience over-indexes on Google Maps (9.46×), Office 365 (9.9×), Sports nutrition (18.15×), and Diabetes mellitus awareness (14.42×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.