Instagram Audience in United Kingdom
Instagram has an estimated audience of 29,815,932 people in United Kingdom. 57.1% are female, 42.9% are male, average age 42.4. Top regions: England, Greater London, South East. Top brand affinities: Shelter Dogs, Rhianna (singer), Wedding planning, Female entrepreneur, Gay Love.
The average Instagram fan in United Kingdom is 42.4 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Shelter Dogs, Rhianna (singer), Wedding planning, with strongest over-indexing on Shelter Dogs (1.51× the country average). Demographically, the Instagram audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Instagram fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 42.4 |
| Estimated audience size | 29,815,932 |
Audience persona
The typical Instagram fan in United Kingdom is more female, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Shelter Dogs.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 22,361,950 | 0.86× |
| Greater London | 4,690,271 | 1.21× |
| South East | 4,340,260 | 1.08× |
| North West | 4,122,688 | 1.29× |
| East of England | 2,918,591 | 1.07× |
| South West | 2,797,971 | 1.14× |
| Scotland | 2,760,025 | 1.03× |
| East Midlands | 2,074,847 | 0.99× |
| Yorkshire and the Humber | 1,770,123 | 0.74× |
| Wales | 1,647,420 | 0.97× |
| Northern Ireland | 1,048,050 | 1.14× |
| West Midlands | 913,761 | 0.71× |
| North East | 881,511 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shelter Dogs | 1.51× | Pets & Animals |
| Rhianna (singer) | 1.73× | Music & Radio |
| Wedding planning | 1.73× | Kids & Family |
| Female entrepreneur | 1.69× | Business & Career |
| Gay Love | 1.7× | Politics & Society |
| Long Lashes | 1.65× | Beauty & Wellness |
| Beauty tips | 1.53× | Beauty & Wellness |
| Bridal registry | 1.61× | Kids & Family |
| Beauty Makeup | 1.51× | Beauty & Wellness |
| New York | 2.2× | Travel & Leisure |
| Manicure & Pedicure | 1.63× | Beauty & Wellness |
| Art Collecting | 1.58× | Arts & Culture |
| Hair Stylists | 1.98× | Beauty & Wellness |
| Travel Blogger | 1.71× | Travel & Leisure |
| Pretty Nails | 1.99× | Beauty & Wellness |
| Sex and the City (film) | 2.25× | Movies & TV |
| Black Panther (film) | 1.79× | Movies & TV |
| Giveaways | 2.3× | Shopping |
| natural hair | 1.69× | Beauty & Wellness |
| Winnie the Pooh (film) | 1.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.49 |
| Luxury Orientation | PREMIUM | 1.39 |
| Social Media Usage | JOY | 1.14 |
| Convenience Orientation | PREMIUM | 1.13 |
| Travelling | THRILL | 1.12 |
| Individualism | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| China | 4.2% |
| Japan | 2.8% |
See Instagram audiences in other countries
More Social media audiences in United Kingdom
Frequently asked questions
How many fans does Instagram have in United Kingdom?
Instagram has an estimated audience of 29,815,932 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Instagram fans?
57.1% of Instagram fans are female, 42.9% are male, with an average age of 42.4 years.
Which brands do Instagram fans like most?
Instagram fans show strongest brand affinity for Shelter Dogs (1.51×), Rhianna (singer) (1.73×), and Wedding planning (1.73×) over the country average.
Where do Instagram fans live in United Kingdom?
Instagram fans in United Kingdom are most concentrated in England (reach 22,361,950), Greater London (reach 4,690,271), and South East (reach 4,340,260). These three regions account for the largest share of the active audience.
What other brands do Instagram fans also like?
Beyond Instagram itself, the audience over-indexes on Rhianna (singer) (1.73×), Wedding planning (1.73×), Female entrepreneur (1.69×), and Gay Love (1.7×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Instagram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.