Instagram Audience in Italy
Instagram has an estimated audience of 31,502,918 people in Italy. 53.3% are female, 46.7% are male, average age 41.2. Top regions: Lombardy, Lazio, Campania.
The average Instagram fan in Italy is 41.2 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Demographically, the Instagram audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Community Orientation.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Instagram fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 41.2 |
| Estimated audience size | 31,502,918 |
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 6,824,747 | 1.23× |
| Lazio | 4,201,279 | 1.09× |
| Campania | 3,841,238 | 1.09× |
| Emilia-Romagna | 3,096,720 | 1.2× |
| Veneto | 2,926,786 | 1.17× |
| Piedmont | 2,629,742 | 1.13× |
| Sicilia | 2,565,204 | 0.94× |
| Puglia | 2,364,537 | 1.09× |
| Tuscany | 2,295,904 | 1.1× |
| Calabria | 905,147 | 0.94× |
| Liguria | 866,003 | 0.98× |
| Marche | 864,299 | 1.1× |
| Sardinia | 798,136 | 0.9× |
| Trentino-Alto Adige/Südtirol | 640,924 | 1.07× |
| Abruzzo | 631,792 | 0.91× |
| Friuli-Venezia Giulia | 605,525 | 1.02× |
| Umbria | 475,992 | 0.93× |
| Basilicata | 213,169 | 0.74× |
| Molise | 113,058 | 0.76× |
| Aosta Valley | 48,306 | 0.6× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.14 |
| Community Orientation | OPEN | 1.1 |
| Social Media Usage | JOY | 1.04 |
| Luxury Orientation | PREMIUM | 0.96 |
| Indulgence | JOY | 0.95 |
| Price Sensitivity | PREMIUM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| China | 4.2% |
| Japan | 2.8% |
See Instagram audiences in other countries
More Social media audiences in Italy
How to read this data
Audience size is the estimated number of people in Italy who actively search for Instagram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.