Rascasse Audience Intelligence

X Audience in United States

A data profile of the people who buy, follow and care about X in United States — modelled from more than twelve digital signal sources. X has an estimated audience of 113,850,319 people in United States.

#2among Social media in United States#2among Website / Newspaper / Magazine in United States#3in Internet & Social Media

The average X fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nancy Mace, Google News, Google Drive, with strongest over-indexing on Nancy Mace (2.98× the country average).

Demographically, the X audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical X fan in United States is more female, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for Nancy Mace.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the X profile in United States.

Audience size
113.9M
in United States
Gender
55.6%♀
44.4% male
Age
40.6
average years
Country rank
#55
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of X

55.6% are female, 44.4% are male, average age 40.6.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for X audience in United States
MetricValue
Female55.6%
Male44.4%
Average age40.6
Estimated audience size113,850,319
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the X audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

16.6%

of the worldwide X audience comes from United States.

Worldwide audience distribution share by country for X
CountryShare
United States16.6%
China7.4%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the X audience in United States is strongest.

Fig. 05

Top regions by affinity

X fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~4M1.21×
02Oklahoma~1.5M1.18×
03Maryland~2.5M1.17×
04Mississippi~1M1.17×
05Washington, District of Columbia~400K1.16×
06Alabama~2M1.15×
07California~14M1.14×
08Arizona~2.5M1.14×
09Louisiana~1.5M1.13×
10Nevada~1M1.13×
11Texas~11M1.12×
12Tennessee~2.5M1.11×
13Arkansas~1M1.10×
14Washington~2.5M1.09×
15North Carolina~3.5M1.07×
16Kentucky~1.5M1.07×
17Illinois~4M1.06×
18Pennsylvania~4M1.05×
19Virginia~3M1.05×
20Kansas~900K1.05×
21South Carolina~2M1.04×
22Florida~8M1.03×
23Ohio~3.5M1.03×
24Missouri~2M1.03×
25Oregon~1.5M1.03×
26New Mexico~600K1.03×
27Michigan~3M1.02×
28Indiana~2M1.02×
29Nebraska~600K1.01×
30New York~6.5M1.00×
31New Jersey~3M0.99×
32Iowa~900K0.98×
33Massachusetts~2M0.97×
34Utah~1M0.97×
35Connecticut~1M0.95×
36Wisconsin~1.5M0.94×
37Idaho~500K0.94×
38West Virginia~500K0.94×
39Delaware~300K0.94×
40Rhode Island~300K0.92×
41Minnesota~1.5M0.90×
42Colorado~1.5M0.88×
43New Hampshire~400K0.85×
44Maine~300K0.83×
45South Dakota~200K0.82×
46North Dakota~200K0.81×
47Montana~200K0.77×
48Vermont~200K0.77×
49Hawaii~400K0.74×
50Alaska~200K0.66×
Fig. 06

Affinity by region

Affinity by region — X, United States
0.66×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the X audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for X audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio3.31×
02Nancy MacePolitics & Society2.98×
03Google NewsNews2.42×
04Hair ExtensionsBeauty & Wellness2.11×
05LabCorpHealth2.05×
06Ana de ArmasMovies & TV2.00×
07Savannah GuthrieMovies & TV1.94×
08BeyinHealth1.86×
09Homo sapiensKids & Family1.82×
10Curly HairBeauty & Wellness1.76×
11Natural skin careBeauty & Wellness1.71×
12WordKids & Family1.70×
13Long hairBeauty & Wellness1.69×
14Hair conditionerBeauty & Wellness1.69×
15WigBeauty & Wellness1.56×
16Lace wigBeauty & Wellness1.56×
17Google DriveTechnology & Electronics1.55×
18Self-loveHealth1.54×
19Self careHealth1.53×
20BraidHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the X audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by X audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.08×
MindfulnessBALANCE1.07×
Social Media UsageJOY1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by X audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.90×
DIY MentalityTHRILL0.90×
Sports ActivityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does X have in United States?

X has an estimated audience of 113,850,319 people in United States, concentrated in California and Texas.

02

What is the gender split and age of X fans?

55.6% of X fans are female, 44.4% are male, with an average age of 40.6 years.

03

Which brands do X fans like most?

X fans show strongest brand affinity for Nancy Mace (2.98×), Google News (2.42×), and Google Drive (1.55×) over the country average.

04

Where do X fans live in United States?

X fans in United States are most concentrated in California (reach ~14M), Texas (reach ~11M), and Florida (reach ~8M). These three regions account for the largest share of the active audience.

05

What other brands do X fans also like?

Beyond X itself, the audience over-indexes on Google News (2.42×), Google Drive (1.55×), Hair Extensions (2.11×), and Rhianna (singer) (3.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in United States

See X audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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