X Audience in United States
X has an estimated audience of 113,850,319 people in United States. 55.6% are female, 44.4% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Google News, Google Drive, Rhianna (singer), Hair Extensions, LabCorp.
The average X fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google News, Google Drive, Rhianna (singer), with strongest over-indexing on Google News (2.42× the country average). Demographically, the X audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of X fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 40.6 |
| Estimated audience size | 113,850,319 |
Audience persona
The typical X fan in United States is more female, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Google News.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 14,898,529 | 1.19× |
| Texas | 11,475,848 | 1.17× |
| Florida | 8,138,586 | 1.06× |
| New York | 6,525,402 | 1.03× |
| Georgia | 4,291,942 | 1.22× |
| Illinois | 4,231,007 | 1.12× |
| Pennsylvania | 4,091,398 | 1.07× |
| North Carolina | 3,851,210 | 1.12× |
| Ohio | 3,696,612 | 1.05× |
| Michigan | 3,167,610 | 1.06× |
| Virginia | 2,995,039 | 1.08× |
| New Jersey | 2,972,793 | 1.03× |
| Arizona | 2,738,736 | 1.18× |
| Washington | 2,543,192 | 1.11× |
| Tennessee | 2,537,893 | 1.11× |
| Maryland | 2,284,158 | 1.17× |
| Massachusetts | 2,245,493 | 1× |
| Indiana | 2,182,933 | 1.05× |
| Missouri | 1,912,087 | 1.04× |
| Alabama | 1,841,106 | 1.16× |
| South Carolina | 1,747,588 | 1.02× |
| Colorado | 1,643,743 | 0.92× |
| Wisconsin | 1,637,065 | 0.96× |
| Louisiana | 1,622,196 | 1.1× |
| Kentucky | 1,529,158 | 1.07× |
| Oklahoma | 1,502,502 | 1.19× |
| Minnesota | 1,490,109 | 0.91× |
| Oregon | 1,379,907 | 1.06× |
| Nevada | 1,267,809 | 1.15× |
| Connecticut | 1,095,211 | 0.96× |
| Mississippi | 1,052,589 | 1.12× |
| Arkansas | 1,016,670 | 1.08× |
| Utah | 998,465 | 0.98× |
| Kansas | 948,149 | 1.06× |
| Iowa | 897,274 | 0.96× |
| New Mexico | 567,520 | 0.99× |
| Nebraska | 561,981 | 0.98× |
| Idaho | 519,711 | 0.91× |
| West Virginia | 458,844 | 0.87× |
| Washington, District of Columbia | 405,404 | 1.18× |
| New Hampshire | 373,385 | 0.83× |
| Hawaii | 355,574 | 0.73× |
| Maine | 332,348 | 0.81× |
| Rhode Island | 314,887 | 0.87× |
| Delaware | 287,199 | 0.91× |
| Montana | 242,369 | 0.77× |
| South Dakota | 194,971 | 0.74× |
| North Dakota | 160,778 | 0.69× |
| Alaska | 156,412 | 0.64× |
| Vermont | 148,415 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 2.42× | News |
| Google Drive | 1.55× | Technology & Electronics |
| Rhianna (singer) | 3.31× | Music & Radio |
| Hair Extensions | 2.11× | Beauty & Wellness |
| LabCorp | 2.05× | Health |
| Self care | 1.53× | Health |
| Savannah Guthrie | 1.94× | Movies & TV |
| Wig | 1.56× | Beauty & Wellness |
| Homo sapiens | 1.82× | Kids & Family |
| Self-love | 1.54× | Health |
| Curly Hair | 1.76× | Beauty & Wellness |
| Ana de Armas | 2× | Movies & TV |
| Lace wig | 1.56× | Beauty & Wellness |
| Natural skin care | 1.71× | Beauty & Wellness |
| Word | 1.7× | Kids & Family |
| Braid | 1.52× | Home & Garden |
| Beyin | 1.86× | Health |
| Long hair | 1.69× | Beauty & Wellness |
| Hair conditioner | 1.69× | Beauty & Wellness |
| Eyebrow | 1.64× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.29 |
| Social Media Usage | JOY | 1.1 |
| Price Sensitivity | PREMIUM | 0.99 |
| Indulgence | JOY | 0.97 |
| Sports Activity | POWER | 0.95 |
| Early Adopter Mentality | POWER | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 7.7% |
| United Kingdom | 3.5% |
See X audiences in other countries
More Social media audiences in United States
Frequently asked questions
How many fans does X have in United States?
X has an estimated audience of 113,850,319 people in United States, concentrated in California and Texas.
What is the gender split and age of X fans?
55.6% of X fans are female, 44.4% are male, with an average age of 40.6 years.
Which brands do X fans like most?
X fans show strongest brand affinity for Google News (2.42×), Google Drive (1.55×), and Rhianna (singer) (3.31×) over the country average.
Where do X fans live in United States?
X fans in United States are most concentrated in California (reach 14,898,529), Texas (reach 11,475,848), and Florida (reach 8,138,586). These three regions account for the largest share of the active audience.
What other brands do X fans also like?
Beyond X itself, the audience over-indexes on Google Drive (1.55×), Rhianna (singer) (3.31×), Hair Extensions (2.11×), and LabCorp (2.05×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.