Rascasse Audience Intelligence

Facebook Audience in United States

A data profile of the people who buy, follow and care about Facebook in United States — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 68,103,833 people in United States.

#5among Social media in United States#7among Website / Newspaper / Magazine in United States#8in Internet & Social Media

The average Facebook fan in United States is 40.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Medigap, Grand Turk Island, Kappa Alpha Theta, with strongest over-indexing on Medigap (1.52× the country average).

Demographically, the Facebook audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Social Media Usage, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 50 regions tracked by Rascasse.

The typical Facebook fan in United States is balanced, around 40.8 years old, with strong Social Media Usage tendencies and a notable affinity for Medigap.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Facebook profile in United States.

Audience size
68.1M
in United States
Gender
52.3%♀
47.7% male
Age
40.8
average years
Country rank
#211
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Facebook

52.3% are female, 47.7% are male, average age 40.8.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Facebook audience in United States
MetricValue
Female52.3%
Male47.7%
Average age40.8
Estimated audience size68,103,833
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Facebook audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Facebook audience comes from United States.

Worldwide audience distribution share by country for Facebook
CountryShare
United States9.3%
China3.4%
Japan2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Facebook audience in United States is strongest.

Fig. 05

Top regions by affinity

Facebook fans by region: top regions in United States
#RegionReachAffinity×
01Maine~400K1.55×
02Iowa~800K1.39×
03Montana~300K1.35×
04Wisconsin~1.5M1.31×
05Wyoming~100K1.30×
06West Virginia~400K1.28×
07New Hampshire~300K1.27×
08South Dakota~200K1.27×
09North Dakota~200K1.25×
10Vermont~100K1.22×
11Ohio~2.5M1.16×
12Nebraska~400K1.16×
13Michigan~2M1.15×
14Idaho~400K1.15×
15Alabama~1M1.13×
16Tennessee~1.5M1.09×
17Kentucky~900K1.09×
18Missouri~1M1.08×
19Minnesota~1M1.06×
20Alaska~200K1.06×
21Indiana~1.5M1.05×
22Pennsylvania~2.5M1.04×
23Mississippi~600K1.04×
24Kansas~600K1.04×
25New Mexico~400K1.04×
26Oklahoma~800K1.03×
27Arkansas~600K1.03×
28South Carolina~1M1.02×
29Oregon~800K1.01×
30North Carolina~2M0.99×
31Louisiana~800K0.95×
32Rhode Island~200K0.95×
33Washington~1M0.88×
34Illinois~2M0.87×
35Georgia~2M0.87×
36Virginia~1.5M0.87×
37Massachusetts~1M0.87×
38Connecticut~600K0.87×
39Delaware~200K0.87×
40Colorado~900K0.85×
41Utah~500K0.82×
42Maryland~1M0.81×
43Florida~3.5M0.79×
44Arizona~1M0.79×
45New Jersey~1.5M0.73×
46Texas~4M0.71×
47New York~2.5M0.69×
48Nevada~400K0.66×
49California~4.5M0.59×
50Hawaii~200K0.54×
Fig. 06

Affinity by region

Affinity by region — Facebook, United States
0.54×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Facebook audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Facebook audience
#·InterestCategoryAffinity×
01FaFaFa SlotsGames1.64×
02House of Fun - Slot MachinesGames1.60×
03Microsoft SolitaireGames1.55×
04Alpha Omicron PiBusiness & Career1.55×
05Kappa Alpha ThetaBusiness & Career1.53×
06Kappa Kappa GammaBusiness & Career1.53×
07Zeta Tau AlphaBusiness & Career1.53×
08MedigapPolitics & Society1.52×
09Grand Turk IslandTravel & Leisure1.52×
10University of North DakotaBusiness & Career1.52×
11DePauw UniversityBusiness & Career1.52×
12Pi Beta PhiBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Facebook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Facebook audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.84×
MindfulnessBALANCE0.83×
CreativityOPEN0.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Facebook audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Career OrientationPOWER0.64×
IndulgenceJOY0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Facebook have in United States?

Facebook has an estimated audience of 68,103,833 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Facebook fans?

52.3% of Facebook fans are female, 47.7% are male, with an average age of 40.8 years.

03

Which brands do Facebook fans like most?

Facebook fans show strongest brand affinity for Medigap (1.52×), Grand Turk Island (1.52×), and Kappa Alpha Theta (1.53×) over the country average.

04

Where do Facebook fans live in United States?

Facebook fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~4M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Facebook fans also like?

Beyond Facebook itself, the audience over-indexes on Grand Turk Island (1.52×), Kappa Alpha Theta (1.53×), Kappa Kappa Gamma (1.53×), and Zeta Tau Alpha (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in United States

See Facebook audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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