Facebook Audience in United States
Facebook has an estimated audience of 68,103,833 people in United States. 52.3% are female, 47.7% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Medigap, Grand Turk Island, Kappa Kappa Gamma, Microsoft Solitaire, Zeta Tau Alpha.
The average Facebook fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Medigap, Grand Turk Island, Kappa Kappa Gamma, with strongest over-indexing on Medigap (1.52× the country average). Demographically, the Facebook audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Facebook fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 40.8 |
| Estimated audience size | 68,103,833 |
Audience persona
The typical Facebook fan in United States is balanced, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for Medigap.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 4,746,355 | 0.63× |
| Texas | 4,640,632 | 0.79× |
| Florida | 3,878,423 | 0.84× |
| New York | 2,735,173 | 0.72× |
| Ohio | 2,498,231 | 1.19× |
| Pennsylvania | 2,371,812 | 1.03× |
| Illinois | 2,190,875 | 0.97× |
| North Carolina | 2,051,879 | 1× |
| Michigan | 2,034,338 | 1.14× |
| Georgia | 1,973,868 | 0.94× |
| Tennessee | 1,528,202 | 1.12× |
| Virginia | 1,525,949 | 0.92× |
| Indiana | 1,365,915 | 1.1× |
| Wisconsin | 1,334,985 | 1.3× |
| New Jersey | 1,307,768 | 0.76× |
| Washington | 1,235,310 | 0.9× |
| Massachusetts | 1,198,748 | 0.89× |
| Missouri | 1,170,442 | 1.07× |
| Arizona | 1,106,959 | 0.8× |
| Alabama | 1,071,361 | 1.13× |
| South Carolina | 1,032,276 | 1.01× |
| Minnesota | 1,026,993 | 1.05× |
| Maryland | 999,726 | 0.85× |
| Colorado | 953,975 | 0.89× |
| Kentucky | 907,236 | 1.06× |
| Oregon | 831,357 | 1.06× |
| Louisiana | 826,005 | 0.94× |
| Oklahoma | 778,446 | 1.03× |
| Iowa | 768,097 | 1.37× |
| Arkansas | 582,069 | 1.04× |
| Connecticut | 573,948 | 0.84× |
| Mississippi | 573,322 | 1.02× |
| Kansas | 549,275 | 1.02× |
| Utah | 517,307 | 0.85× |
| Nevada | 460,298 | 0.7× |
| West Virginia | 393,008 | 1.24× |
| Nebraska | 387,769 | 1.14× |
| Idaho | 383,145 | 1.12× |
| Maine | 376,348 | 1.54× |
| New Mexico | 350,591 | 1.03× |
| New Hampshire | 323,823 | 1.21× |
| Montana | 245,537 | 1.3× |
| Rhode Island | 205,904 | 0.95× |
| South Dakota | 184,523 | 1.17× |
| North Dakota | 166,035 | 1.19× |
| Hawaii | 155,058 | 0.53× |
| Delaware | 153,118 | 0.81× |
| Alaska | 138,986 | 0.95× |
| Vermont | 137,552 | 1.15× |
| Wyoming | 122,704 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medigap | 1.52× | Politics & Society |
| Grand Turk Island | 1.52× | Travel & Leisure |
| Kappa Kappa Gamma | 1.53× | Business & Career |
| Microsoft Solitaire | 1.55× | Games |
| Zeta Tau Alpha | 1.53× | Business & Career |
| Alpha Omicron Pi | 1.55× | Business & Career |
| University of North Dakota | 1.52× | Business & Career |
| Pi Beta Phi | 1.51× | Business & Career |
| DePauw University | 1.52× | Business & Career |
| House of Fun - Slot Machines | 1.6× | Games |
| Kappa Alpha Theta | 1.53× | Business & Career |
| FaFaFa Slots | 1.64× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.94 |
| Luxury Orientation | PREMIUM | 1.67 |
| Extroversion | THRILL | 1.03 |
| Social Media Usage | JOY | 0.95 |
| Price Sensitivity | PREMIUM | 0.9 |
| Healthy Lifestyle | BALANCE | 0.84 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.8% |
| China | 3.6% |
| Japan | 2.1% |
See Facebook audiences in other countries
More Social media audiences in United States
Frequently asked questions
How many fans does Facebook have in United States?
Facebook has an estimated audience of 68,103,833 people in United States, concentrated in California and Texas.
What is the gender split and age of Facebook fans?
52.3% of Facebook fans are female, 47.7% are male, with an average age of 40.8 years.
Which brands do Facebook fans like most?
Facebook fans show strongest brand affinity for Medigap (1.52×), Grand Turk Island (1.52×), and Kappa Kappa Gamma (1.53×) over the country average.
Where do Facebook fans live in United States?
Facebook fans in United States are most concentrated in California (reach 4,746,355), Texas (reach 4,640,632), and Florida (reach 3,878,423). These three regions account for the largest share of the active audience.
What other brands do Facebook fans also like?
Beyond Facebook itself, the audience over-indexes on Grand Turk Island (1.52×), Kappa Kappa Gamma (1.53×), Microsoft Solitaire (1.55×), and Zeta Tau Alpha (1.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.