Reddit Audience in United States

Reddit logo

Reddit has an estimated audience of 61,133,749 people in United States. 54.4% are female, 45.6% are male, average age 36.2. Top regions: California, Texas, New York. Top brand affinities: Nature, Rock music, Movies, Computers, Televisions.

The average Reddit fan in United States is 36.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nature, Rock music, Movies, with strongest over-indexing on Nature (1.98× the country average). Demographically, the Reddit audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Social Media Usage, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of Reddit fans

Demographic split for Reddit audience in United States
MetricValue
Female54.4%
Male45.6%
Average age36.2
Estimated audience size61,133,749

Audience persona

The typical Reddit fan in United States is balanced, around 36.2 years old, with strong Social Media Usage tendencies and a notable affinity for Nature.

Top regions in United States

Top regions ranked by reach for Reddit in United States
RegionReachAffinity
California7,819,5281.16×
Texas4,779,5150.91×
New York3,408,0471×
Florida3,292,3220.8×
Pennsylvania2,220,1341.08×
Illinois2,192,1981.08×
Washington1,972,0421.61×
Ohio1,912,6321.02×
North Carolina1,773,5560.96×
Georgia1,671,3100.89×
Michigan1,670,5691.05×
Virginia1,610,3181.08×
Massachusetts1,419,5791.18×
New Jersey1,364,0470.88×
Colorado1,279,6661.33×
Tennessee1,166,8360.95×
Arizona1,118,7830.9×
Maryland1,094,3661.04×
Oregon1,090,0751.56×
Missouri1,071,1871.09×
Indiana1,061,5260.95×
Minnesota1,059,9241.21×
Wisconsin956,3881.04×
Kentucky730,4500.95×
South Carolina692,0430.75×
Oklahoma690,5391.02×
Connecticut636,4881.04×
Alabama635,4440.74×
Utah634,6501.16×
Louisiana590,3520.75×
Nevada546,3720.92×
Iowa523,1161.04×
Kansas506,2941.05×
Arkansas416,4570.83×
Idaho339,4431.11×
Mississippi297,9210.59×
Nebraska296,5800.97×
New Mexico290,1940.95×
New Hampshire269,7731.12×
Maine250,7571.15×
Hawaii237,0440.9×
West Virginia233,7170.82×
Montana180,7181.07×
Washington, District of Columbia178,4280.97×
Rhode Island177,5000.91×
Alaska129,9350.99×
Vermont125,3301.17×
South Dakota123,6060.87×
Delaware120,6020.72×
North Dakota110,3870.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reddit audience
BrandAffinityCategory
Nature1.98×Home & Garden
Rock music1.87×Music & Radio
Movies1.51×Movies & TV
Computers1.67×Technology & Electronics
Televisions1.75×Technology & Electronics
Google Drive2.42×Technology & Electronics
Friendship2.03×Kids & Family
Video games1.68×Games
NBC1.82×Movies & TV
U.S. state1.64×Travel & Leisure
Education1.59×Business & Career
Mobile phones1.51×Technology & Electronics
U-Haul3.48×Business & Career
Burger King2.09×Food & Beverages
Friends1.64×Movies & TV
Harry Potter1.71×Movies & TV
Hollywood2.09×Travel & Leisure
Scooby-Doo2.47×Movies & TV
Tim Horton4.05×Sports
Parenting styles4.46×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reddit audience
TraitClusterScore
Social Media UsageJOY1.54
Risk AppetiteTHRILL1.42
LGBTQ+ IdentityOPEN1.34
Convenience OrientationPREMIUM1.26
Early Adopter MentalityPOWER1.24
Need for SecurityCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Reddit
CountryShare
United States29.5%
China13.1%
Germany5.0%

See Reddit audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does Reddit have in United States?

Reddit has an estimated audience of 61,133,749 people in United States, concentrated in California and Texas.

What is the gender split and age of Reddit fans?

54.4% of Reddit fans are female, 45.6% are male, with an average age of 36.2 years.

Which brands do Reddit fans like most?

Reddit fans show strongest brand affinity for Nature (1.98×), Rock music (1.87×), and Movies (1.51×) over the country average.

Where do Reddit fans live in United States?

Reddit fans in United States are most concentrated in California (reach 7,819,528), Texas (reach 4,779,515), and New York (reach 3,408,047). These three regions account for the largest share of the active audience.

What other brands do Reddit fans also like?

Beyond Reddit itself, the audience over-indexes on Rock music (1.87×), Movies (1.51×), Computers (1.67×), and Televisions (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.