Rascasse Audience Intelligence

Reddit Audience in United States

A data profile of the people who buy, follow and care about Reddit in United States — modelled from more than twelve digital signal sources. Reddit has an estimated audience of 61,133,749 people in United States.

#6among Social media in United States#10among Website / Newspaper / Magazine in United States#11in Internet & Social Media

The average Reddit fan in United States is 36.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nature, Rock music, Movies, with strongest over-indexing on Nature (1.98× the country average).

Demographically, the Reddit audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reddit fan in United States is balanced, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Nature.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reddit profile in United States.

Audience size
61.1M
in United States
Gender
54.4%♀
45.6% male
Age
36.2
average years
Country rank
#281
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Reddit

54.4% are female, 45.6% are male, average age 36.2.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Reddit audience in United States
MetricValue
Female54.4%
Male45.6%
Average age36.2
Estimated audience size61,133,749
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Reddit audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4916%
50+17%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Reddit audience comes from United States.

Worldwide audience distribution share by country for Reddit
CountryShare
United States28.6%
China12.7%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reddit audience in United States is strongest.

Fig. 05

Top regions by affinity

Reddit fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~1M1.50×
02Washington~2M1.48×
03Colorado~1M1.25×
04Utah~700K1.19×
05Vermont~100K1.19×
06Maine~300K1.18×
07Minnesota~1M1.17×
08Montana~200K1.17×
09Idaho~400K1.15×
10New Hampshire~300K1.13×
11Oklahoma~800K1.11×
12Alaska~100K1.07×
13California~7M1.06×
14Massachusetts~1.5M1.06×
15Kansas~500K1.06×
16Missouri~1M1.05×
17Virginia~1.5M1.03×
18Iowa~500K1.03×
19Michigan~1.5M1.01×
20South Dakota~100K1.01×
21Illinois~2M1.00×
22Maryland~1M1.00×
23Wisconsin~900K1.00×
24Nebraska~300K1.00×
25Pennsylvania~2M0.99×
26New Mexico~300K0.99×
27Arizona~1M0.98×
28Connecticut~600K0.98×
29Ohio~2M0.96×
30Tennessee~1M0.96×
31Indiana~1M0.96×
32Kentucky~700K0.96×
33North Dakota~100K0.96×
34North Carolina~1.5M0.94×
35Rhode Island~200K0.93×
36Washington, District of Columbia~200K0.92×
37Arkansas~500K0.91×
38New York~3M0.90×
39Texas~4.5M0.89×
40Nevada~500K0.89×
41West Virginia~300K0.89×
42Hawaii~200K0.89×
43Georgia~1.5M0.87×
44Alabama~700K0.84×
45New Jersey~1.5M0.82×
46Florida~3.5M0.80×
47South Carolina~700K0.77×
48Louisiana~600K0.77×
49Delaware~100K0.74×
50Mississippi~300K0.68×
Fig. 06

Affinity by region

Affinity by region — Reddit, United States
0.68×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reddit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reddit audience
#·InterestCategoryAffinity×
01U-HaulBusiness & Career3.48×
02Dick Van DykeMovies & TV2.87×
03Google DriveTechnology & Electronics2.42×
04Burger KingFood & Beverages2.09×
05HollywoodTravel & Leisure2.09×
06FriendshipKids & Family2.03×
07NatureHome & Garden1.98×
08Wendy'sFood & Beverages1.97×
09Rock musicMusic & Radio1.87×
10McDonald'sFood & Beverages1.86×
11NBCMovies & TV1.82×
12Lindsey GrahamPolitics & Society1.82×
13TelevisionsTechnology & Electronics1.75×
14Harry PotterMovies & TV1.71×
15Video gamesGames1.68×
16ComputersTechnology & Electronics1.67×
17U.S. stateTravel & Leisure1.64×
18EducationBusiness & Career1.59×
19MoviesMovies & TV1.51×
20Mobile phonesTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reddit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reddit audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
Need for SecurityCONSERVATISM1.44×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reddit audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Luxury OrientationPREMIUM0.74×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reddit have in United States?

Reddit has an estimated audience of 61,133,749 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Reddit fans?

54.4% of Reddit fans are female, 45.6% are male, with an average age of 36.2 years.

03

Which brands do Reddit fans like most?

Reddit fans show strongest brand affinity for Nature (1.98×), Rock music (1.87×), and Movies (1.51×) over the country average.

04

Where do Reddit fans live in United States?

Reddit fans in United States are most concentrated in California (reach ~7M), Texas (reach ~4.5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Reddit fans also like?

Beyond Reddit itself, the audience over-indexes on Rock music (1.87×), Movies (1.51×), Computers (1.67×), and Televisions (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in United States

See Reddit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →